This document provides best practices for non-profits to use WordPress for their websites. It recommends using WordPress because it is free, easy to use, customizable, and has a large community and plugin support. Key recommendations include using plugins for security, donations, and content management. The document also stresses optimizing the design for mobile, prioritizing the donation form, and using stories, images and video to engage donors and encourage donations. Analytics and A/B testing are suggested to improve conversions. Overall, the focus is on making the site easy to navigate, secure, and optimized to solicit and process donations.
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
The Recipe for a Dynamite Nonprofit WordPress WebsiteAndrew Stitt, MBA
This presentation talks about how nonprofits can use WordPress to meet their mission via content management tips, plugin recommendations, and other relevant information.
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
The Recipe for a Dynamite Nonprofit WordPress WebsiteAndrew Stitt, MBA
This presentation talks about how nonprofits can use WordPress to meet their mission via content management tips, plugin recommendations, and other relevant information.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
It's the Little Things that Make a DifferenceMichelle Ames
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?
Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?
This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
Free tools your nonprofit can use to fundraise, grow your brand, and build capacity. Making ends meet within the nonprofit sector can be a challenge, so come learn free shortcuts for organization and management.
Put Down the Bullhorn: Promoting Your Library OnlineLaura Solomon
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
A memorable logo is important. However, a brand is so much more than a logo. It's more than just visual identification or the way your business card is printed.
A brand is the emotion behind what someone feels, sees, and says when they interact with your organization on any level. Therefore a brand bears much more responsibility than a logo.
In this presentation we'll explain what this means so you will never looking at branding the same way again. You'll learn from leaders in the field and walk away understanding why your brand affects everything you do and say from now on.
Are you considering starting a young friends group or struggling to take your group into high gear? In this presentation, we discuss the importance of understanding your stakeholders, how to communicate with next-generation donors, and whether or not a young friends group is the right fit for your organization.
Applying the Secrets of Mobile Gaming to Digital MarketingSandbox Digital
Are your marketing strategies keeping up with the pace of customer expectations? This presentation is from a lunch & learn hosted by Sandbox and Jeff Hilimire of Dragon Army where they reveal the secrets of game design and how it can supercharge your marketing.
Here are just a few topics that were discussed:
- Designing for the on-demand mindset & new generation of customer expectations
- Best in class use of games and game psychology in marketing
- The psychology behind touch & tactile experiences
- The most effective use of gamification techniques
- Engineering addictive behaviors to drive return visits & engagement
- How to create a compelling sense of urgency
- Utilizing the power of competition
#1NWebinar - Simplicity & Focus: Creating a Website that Offers Just Enough C...One North
Everyone likes choice, but presenting too many options can leave your clients feeling confused and overwhelmed. Worse yet, by providing your website visitors with too many options, they won’t know how to start, where to look or what to take away. Luckily, by developing a good strategy and content plan and using a little technology, you can offer your clients and prospects a user-friendly site, where they can easily find what they’re looking for – every time they visit.
Join One North Strategist, Josh Amer, as he shares tips and tricks to scale back on option overload and improve user experience. From site navigation and search to practice descriptions and publications, Josh provides examples of how law firms and other businesses are re-imagining how, how much and how often they deliver content on their websites.
To view a recording of the webinar, visit http://bit.ly/16HVmfr.
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
WordPress can be a great platform for nonprofit organizations to accept donations and share their story online. This presentation discusses plugins, design as well as color and font theories. This talk is from WordCamp Birmingham 2019 also known as WPYALL.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
It's the Little Things that Make a DifferenceMichelle Ames
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse? Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly? This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?
Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?
This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
How can you transform your visitors into happy customers ?
1- Users must care
--> Be unique
--> Define your excitement features
--> Understand your users
2- Users must test
--> Increase trust
--> Reduce fears
--> Trigger an action
3- Users must use
--> Define the final goal
--> Determine the Aha moment
--> Define the mandatory steps
--> Guide users to avoid empty spaces
4- Users must pay
--> Transform free users into premium users
--> Define your prices
--> Display your prices correctly
--> Make payment easier
An overview of website strategies for non-profits and charities. Want to watch the webinar recording where I talk through these slides? Now you can!
https://www.youtube.com/watch?v=cgRn5WgiLc0
(Note: You'll need to copy and paste the URL into your browser.)
Free tools your nonprofit can use to fundraise, grow your brand, and build capacity. Making ends meet within the nonprofit sector can be a challenge, so come learn free shortcuts for organization and management.
Put Down the Bullhorn: Promoting Your Library OnlineLaura Solomon
When it comes to promoting your library online, things can get pretty complex, fast. What are the best methods for a library to use? How do Google AdWords and Facebook ads work? How does social media fit into library promotion? Are there even good reasons for a library to use online promotion? Learn how to re-think how your library operates online and choose promotion methods with best practices in mind.
A memorable logo is important. However, a brand is so much more than a logo. It's more than just visual identification or the way your business card is printed.
A brand is the emotion behind what someone feels, sees, and says when they interact with your organization on any level. Therefore a brand bears much more responsibility than a logo.
In this presentation we'll explain what this means so you will never looking at branding the same way again. You'll learn from leaders in the field and walk away understanding why your brand affects everything you do and say from now on.
Are you considering starting a young friends group or struggling to take your group into high gear? In this presentation, we discuss the importance of understanding your stakeholders, how to communicate with next-generation donors, and whether or not a young friends group is the right fit for your organization.
Applying the Secrets of Mobile Gaming to Digital MarketingSandbox Digital
Are your marketing strategies keeping up with the pace of customer expectations? This presentation is from a lunch & learn hosted by Sandbox and Jeff Hilimire of Dragon Army where they reveal the secrets of game design and how it can supercharge your marketing.
Here are just a few topics that were discussed:
- Designing for the on-demand mindset & new generation of customer expectations
- Best in class use of games and game psychology in marketing
- The psychology behind touch & tactile experiences
- The most effective use of gamification techniques
- Engineering addictive behaviors to drive return visits & engagement
- How to create a compelling sense of urgency
- Utilizing the power of competition
#1NWebinar - Simplicity & Focus: Creating a Website that Offers Just Enough C...One North
Everyone likes choice, but presenting too many options can leave your clients feeling confused and overwhelmed. Worse yet, by providing your website visitors with too many options, they won’t know how to start, where to look or what to take away. Luckily, by developing a good strategy and content plan and using a little technology, you can offer your clients and prospects a user-friendly site, where they can easily find what they’re looking for – every time they visit.
Join One North Strategist, Josh Amer, as he shares tips and tricks to scale back on option overload and improve user experience. From site navigation and search to practice descriptions and publications, Josh provides examples of how law firms and other businesses are re-imagining how, how much and how often they deliver content on their websites.
To view a recording of the webinar, visit http://bit.ly/16HVmfr.
Compelling graphics are essential to effective web marketing - and social media is by no means an exception!
Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd.
This webinar will cover such topics as:
- The Benefits to Using Social Media
- Basic Fundamentals of Marketing and Design
- Where to find Images and Fonts
- Incorporation of Branding and Consistency
- Creating graphics using free, online alternatives to Photoshop
- Implementing Your Graphics on Twitter and Facebook
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
WordPress can be a great platform for nonprofit organizations to accept donations and share their story online. This presentation discusses plugins, design as well as color and font theories. This talk is from WordCamp Birmingham 2019 also known as WPYALL.
Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
One donation form on your website just doesn’t cut it today. If that’s all you have on your site, you are missing opportunities with every visitor and missed opportunities are missed donation dollars. In this presentation, you’ll learn how to go beyond the donation form.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Young Jewish Leadership Council of Boston presentation on online marketing strategy for non profits focusing on search engine optimization (SEO), pay per click (PPC) advertising, lead generation & social networking from Boston SEO Josh Fialkoff.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer's head to increase funnel conversion rates. In the talk, I cover:
- How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
- How to figure out why your sales funnel isn't working as well as it could be, and how to fix it.
- How to understand the way buyers react to your funnel, and how to use that knowledge to increase funnel conversion rates.
A presentation for the members of Arts & Education Council of St. Louis about how to measure the performance of your website and what to expect from your website as a central marketing and business tool in 2015.
Topics include content management (CMS), responsive web design, search engine optimization (SEO), and fundraising/donor management.
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
Learn how to upgrade your e-newsletters to inspire your readers to act, donate, and spread the word!
Topics we’ll cover:
- Building your subscriber list
- Creating compelling content
- Effective design and layout
- Tips for success
- Case studies
Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
Taking the step from freelance to agency can be intimidating. In this presentation, I share some tips along with some lessons learned along the way to help you decide when and if it is time.
How to turn your website speed from zero to heroCharles Johnston
Presentation slides from IT Pro Camp 2019 at Keiser University on June 1st, 2019. Tips and tricks on how to speed up your website with plugins, hosting and a little bit of code.
Customers see things differently, whether it be the fonts you use or the colors you choose. All of these things invoke emotional responses in your customer. Their behavior depends on how you pair things up. The psychology behind colors and fonts may make you think twice when creating a logo or website for your brand.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. A bit about me…
Been in IT for Years
Started using WordPress in 2007
Began my design agency in 2016
3. Design for Nonprofits
While they serve the common good, they also must be run much like a
business, this included their websites.
4. Nonprofits are best
supported by a nonprofit
• Invest in a CMS (i.e. WordPress)
• 42% of all nonprofit websites are on WordPress
• The WordPress trademark and the
WordPress.org domain is owned by the
WordPress foundation, a non-profit 501(c)(3)
organization, whose sole purpose is to ensure
that WordPress is freely available, maintained,
and developed. (Source: WPBeginner.com)
5. Why
WordPress?
• It’s Free
• It’s easy to learn
• It’s open-source
• It’s customizable
• There is a
community
• Built to be social
• Plugins for almost
everything
6. Recommended Plugins for starters
Security
Jetpack
Akismet
SSL
Wordfence
Donation Options
Give
WooCommerce
Charitable
Paypal
Optins
Privy
OptinMonster
Bloom
Gravity Forms
7. Tell Their Story
• Past, Present and Future of the
organization.
• Stories differentiate the nonprofit from
others.
• Emotional connections increase
passionate donations.
• Promote their story, invite visitors into
the story to participate.
8. Storytelling
• Content is King or Queen
all depending, engagement
matters more.
• Stories sell and donors give
• The more you share the
more they will give.
9.
10. Colors matter in
design, they
invoke emotions,
good, bad or
otherwise.
So many colors to choose
from but do they really
matter?
11. Psychology of colors can cost dollars
Up to 90% of first impressions of products can be based on color alone.
Colors matter So does gender appeal
13. Knowing your
audience as you
design makes all the
difference.
Many times your client ‘thinks’
they know their donors.
14. Intuitive Navigation
• Easily accessible menu
(Top bar or Left side)
• Short menu titles that
make sense.
• Maximum of one level of
drop-downs so they
don’t get lost.
15. Give donors options
• Matching Gifts
• Fundraisers
• Major Giving
• Mail in donation
• Smile Amazon program
• Workplace Giving
• Philanthropy
• Ideas are endless
16. Best Practices
• Keep branding
standard across the
site
• Feature the
donation button
• Make the donation
process easy
• Other ways to
participate such as
volunteering.
17. Why they don’t donate
• Solicitation is infrequent
• They don’t see how it will
make a difference.
• They never feel wanted or
needed.
• They receive no direct
personalized appeal.
• They gave an
unacknowledged gift in the
past.
• They were not asked to give.
• The timing wasn’t right.
• The organization’s mission
wasn’t compelling.
18. Optimizing the design
• Every nonprofit is
different and so are
their donors.
• Colors matter
• Theme
• SEO (Search Engine
Optimization)
• Mission ready
• Get Social
• Content …content …
content …
19. A/B Testing – Increase Conversions
• Long Form vs. Short Form (Increase 155%)
• Making fields in Optin optional (Increase 275%)
• Reduction of Eye Friction (Increase 135%)
• Less Steps through the process (Increase 166%)
• Adding simple CTA button upfront (Increase
246%)
Reference: MecLabs: Research-based Lead Gen Swipe File
21. Do’s
• Easy to use Navigation
• Use Pictures
• Speed Matters
• Clear CTA
• Keep it Simple
• Secure it!
• Mobilize!
22. Don’ts
• Hide the Donate button
• Self Play Audio or Video
• Bury your story
• Forget to ask … again
• Be scared to ask
• Use big picture files
• Beg
23. Analytics and more
• Google Analytics
• Heat Mapping –
Crazy Egg
• Email Marketing
• Funnels
• Lead pages for
Lead Generation
24. Your clients are
the nonprofit
Not your agency!
1. Have a plan
2. Set expectations
3. Charge them!
4. Have a Heart
Nonprofit work is not free work!
25. Final Thoughts
Use a simple website builder or theme for building a donation site.
Have a strong visual identity (Logos, pictures, fonts, and colors)
Optimize your web design for mobile devices.
Prioritize your online donation forms.
Build loyalty content that makes donors donate.
Make user engagement a priority.
A little bit about me, I have been in the IT field for many years, I took my knack for technology and decided to do something with it. In 2007, I started using WordPress as a blogger, granted I was terrified of publishing, so officially I did not have any readers until 2008. I designed my first site, then designed another, and so on. For many years I designed sites for free. In 2015, I went on my first of now many mission trips to Haiti. It was on that trip that I decided I needed to do more with my talents. In 2016, HeartWired Digital Solutions was born. Since then I have worked with various nonprofits and small businesses that give back to their communities, both locally and globally. It is working with those clients, that brings me to today, where I will share with you some design tips on how to design a website for a nonprofit that is not only functional but also increased engagement and in turn donations.
Nonprofits, while the name is a bit deceiving, are run or should be run just like a business, this included their website.
One of the first thing a nonprofit should do is invest in a CMS, and what better one to invest in than WordPress. WordPress itself is a non profit whose sole purpose is to ensure that it remains freely available, maintained and open source developed so that everyone can use it.
Why WordPress? It’s free, granted hosting, themes and plugins can cost, but you can in fact develop a website free of charge, well besides a bit of time of course. It’s easy to learn, all someone needs to do is Google or YouTube search how to do something, the information is there and readily available. Same goes for its code, it is open source for all to use. Customization is easily available whether using an out of the box theme or custom design or development. There is a community, prime example, right here in Berlin and the thousands that will gather to share with one another here and at WordCamps and Meetups all over the globe. It is built to be social, readily shareable on various social media platforms through either the base framework or plugins. Speaking of plugins there are plugins for just about anything and everything.
Here are just a few plugins that my company has utilized in creating nonprofit websites. Granted there are plenty more to choose from, many of which are here as sponsors or vendors where you can learn first-hand during Wordcamp Europe, I know I will be making the most of my time here learning from all of them.
Tell their story, the past present and future of the nonprofit. Stories are what make each of us different in our own unique way, nonprofits are no different. Stories create emotional connections, which in turn create passion, which develops into volunteering or donating as people are drawn in and want to be involved. Promoting the nonprofits story, that should be front and center when someone visits their website, they want to not only know what you do but more importantly why should they care. By inviting them in to participate in a story where they can feel involved and become the hero of the story, what better way to drive engagement?
Content is king or queen, which in marketing sure that is true, but engagement in real relationships matters so much more. Stories open the door into a new world, a new world where the donor feels they can play a part. When they open their wallet, they are donning their own superhero cape in the story. The more opportunities they have to save the world, or just the nonprofits part of it, the more they will donate, and spread the message so that others will as well.
Theme choices are wide and various these days. There are some fantastic themes that are built specifically for charitable organizations with premade templates, call to actions, and more. While a designer or developer can create similar look and feel without donor specific themes many times picking one that is built for that kind of engagement can be best, or you can always design your own based on those examples. Theme choice also can be a matter of personal opinion and preference.
Color psychology suggests that various shades can have a wide range of effects, from boosting our moods to causing anxiety. The colors used in web design is no exception. Colors invoke emotions whether we realize it or not and we need to be cognizant of that when creating a nonprofit site as we want to use colors that invoke the appropriate emotions that will amplify the story we are sharing.
If you look at the various logos of companies for example, those colors generally were not created on a whim. There are colors used to specifically align with the message of the brand, the same can be said for nonprofits. The colors used in their logos, websites, print material usually has been researched diligently before ever being seen by the public. The same can be said for brands that want to be everything to everyone and utilize more diverse colors in their brands. The same thing can be said for the audience or the perceived audience for the brand, If they are targeting males versus females or vice versa both colors and even shades or tints of colors all have an affect on the appeal, engagement, and emotion of who sees the website design or brand.
Font choices also can have an impact on the visual perception of the design for the nonprofit. Fonts have even been associated with not only invoking emotions but also to the level or invoking taste perception. The use and coordination of the appropriate fonts can again influence emotion, perception and in turn trust with the consumers donation dollars.
Ever have a client tell you that their audience was XYZ only to find out after designing their site the real audience is ABC? This happens all too often, for example when I started blogging I first thought my blog was going to be a faith-based blog for men, then I found out most of my readers were women. The same thing can happen when you design a site based on what someone thinks is their donor base without actually verifying that to be the case.
Navigation – make it easy to use, use a top or left side menu with terms people understand. Also use only one to three-word titles in the menu, anything more just causes confusion. Same goes for drop down menus, best practice only go one level, make it too difficult to navigate and they will bounce of the site and donate elsewhere.
Give your donors a choice. Beyond the tear-jerking commercials and brilliant use of orange, one thing the ASPCA does brilliantly is they give their donors options. From a call to action button to donate with options to links to other ways such as matching gifts, fundraisers, major giving, actually mailing a donation to simply buying on Amazon like we all do already. Giving your donors options not only increases engagement, it also keeps them involved as they want to know more about those other ways, they can help versus just giving you their credit card number because they saw a commercial with Sara McLachlan music and sad puppies to get a free tshirt.
Some best practices include things like standard branding, use the logo on every page, same colors across the site for consistency. Don’t be afraid of the donation button. So many nonprofits wonder why they are low in donations yet they have the donation button either hidden on a back page somewhere or only displayed once. Make it easily accessible top, middle bottom and from any page. Also make the check out process easy, too many steps and just like an ecommerce website and people will give up and bounce. Also offer other ways that people can support such as a call to action to volunteer rather than donate. If people feel they have a choice in the way they can get involved, they are more apt to be empowered to become a champion for that particular nonprofit whether through donations or other means.
Some reasons why people don’t donate… you did not ask enough, your story was not compelling enough to make them feel as if they were making a difference. They don’t feel valued or appreciated, and most of all they were never asked in the first place which happens more often than one would think which goes back to the placement of the donation button I mentioned on the previous slide.
Optimize their design for them and the message they are telling and in turn selling. This includes things like colors, themes, seo, the way their message is shared and how you share and content .. Content content
Ways to increase conversions .. Tell a bit longer story, long form outplays short form. Make Optin fields optional.. People don’t like to be forced into giving their information yet unforced they will give it away freely. Reduce eye friction, don’t make the viewer search or bombard them with distractions, the simpler the better. Less is more .. That goes for the steps in the checkout process as well. Add your ask upfront with a strategic call to action.
Do .. Easy navigation, use pictures that amplify your message, optimize the site for speed, make your ask clear, keep it simple, keep it safe and secure and make sure it is mobile friendly.
Don’ts .. As mentioned don’t hide the donate button.. Also don’t self play audio or video .. Many times people are looking at the site in either places they don’t want others to hear or they simply don’t want to be blasted with audio. Don’t hide the story .. Make it front an center rather than saving it for the About Us page … don’t forget to ask.. Asking is okay begging is not.. Also make sure you don’t use imaged or video that are too big and slow down the site as you will lose visitors.
Make sure when creating a site you use analytic tools, you want to figure out who the audience really is and how they behave on the site in case the nonprofit needs to change their approach in design. Also be sure to utilize lead pages and funnels to follow up with visitors that perhaps were not ready to engage the first time.
Remember when designing for nonprofits, they are the nonprofit not you. Many times there is an assumption that nonprofit work is free work, granted some agencies and designers do offer work pro bono, but that does not mean you have to unless that is your business model. Make sure when discussing with the prospective nonprofit, just as with any client you set the expectations upfront, charge accordingly and most of all have a heart.
To wrap up, its sometimes best to use a simple website builder or theme with flexibility for building a donation website, personally I have used Divi, Elementor, Beaver Builder and Genesis but there are plenty of other options. Make sure to have a strong visual identity by proper utilizing logos, pictures, fonts, and colors. Optimize the site for mobile devices, make sure the donation forms make sense and are easy to use, WooCommerce offers some great options to build the donation platform. Use content that brings people back and also engages them to share the content with others, most of all make sure that user engagement is a priority. Lastly make sure to have fun, we have worked with numerous nonprofits and can say that seeing them be able to spread their message online in a way that changes community is many times all the reward we need or could ask for.