Presentation for Social Media Brownbag Lunch, March 17, 2011, Kansas State University

1. Social Media Brownbag Elaine Edwards News Media and Marketing Coordinator K-State Research and Extension elainee@ksu.edu or @elainecarol on Twitter

2. Can you find us here?

3. Why social media? Flexibility Efficiency Scalability Multi-purposing Timeliness Relevancy Discoverability Collaborations

4. Expectations Transparency Sharing Attracting Experiential Learning Co-learning Co-creating

5. Define your Social Media Goals Drive people to website Build relationships Build educational content Be responsive/timely in meeting needs

6. … and more goals Be more relevant Get those outside of your organization talking about you Multi-purposing your work Energizing client base/community Establish support among community

7. Think about Key customer, client, community member Why would they care? Do you have ways for members of your community to interact, comment Is your information mobile accessible?

8. Who is in your circle?

9. K-State Research and Extension communities/circles Commodity organizations K-Staters Farmers Universities Kansas Ag Businesses Researchers Big thinkers Extension Stakeholders Ag Media Communicators Media Gardeners

11. Twitter @kstatenews

12. Kansas 4-H Facebook

13. Youtube 1 SciencebasedinformationfromK-StateResearchandExtension 3 Flickr Slideshare Blogs 4 Supporting Social Media Platforms (Link, embed) Conversation spaces 4 Wherethepeopleare Twitter 4 Facebook 2

14. Use AddThis Button

15. Photo sharing simplified

16. Share your work

17. K-state Research and Extension YouTube

18. Chuck Rice post’s https://www.facebook.com/home.php Chuck Rice “To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez https://www.facebook.com/home.php Soil Science Society of America “To be a successful farmer one must first know the nature of the soil.” --- Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez https://www.facebook.com/SSSA.soils/posts/10150110625748227

19. Blogs http://www.ksuturf.org/blog/K-State Turfgrass Blog http://thedemogarden.org/ Sedgwick County

20. Collaborating with colleagues

21. Collaborative twitter feeds

22. Relationships Matter

23. Twitter @elainecarol

24. Twitter Picked up

26. Know what people are saying Twitter chatter Google Alerts Comments on Facebook/Youtube

27. Walk Kansas chatter

28. Evaluate with new assumptions Why? Goals and methods are different Consider metrics that evaluate consumer behaviors If goal is energizing, success is people saying positive things about your brand

29. Questions What would any of you like to share about your department or unit’s social media work? What does your department encourage? Who is embracing social media in your units? Can the stars align with social media at K-State?

30. Challenges To Social Networking Evaluation (is it working? Communities (networks) Time Interactivity, Engagement

31. @ekaterina: Be selective who represents your brand in digital conversations, choose those to best epitomize your culture. #sxsw (tweeted 3/14/2011) Gilbert Gottfried, Aflac Duck

32. Just tweeted… nathanschock Nathan Schock From @umarketing: "If you don't trust your employees tweeting, it's not a social media problem - it's a hiring problem" #vocus Tweeted 3/16/2011

33. References http://www.readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.php Ohio Farm Bureau Social Media Guidelines http://ofbf.org/media-and-publications/social-media/ http://blog.eloqua.com/eloqua-social-playbook/

34. This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Developed for Kansas State University by Elaine Edwards (elainee@ksu.edu) http://www.slideshare.net/elainecarol