Social Media overview for book promotion presented at the NCBPMA

1. Marketing
Books
With Social Media
@jfouts Tatu Digital Media

2. Start with the author
• Build community before they need it
• Thought leadership
• Brand recognition
• Relationships
• Recipricity

3. Brand the Publicist
• Be the resource
• Create thought leadership in strategic
channels
• Deep relationships
• Support authors and publishing
houses

4. Twitter
• Focus on the topic of interest
• But not too much
• Support other experts in the field
• Be the resource
• Do not pay for followers
• Be personal

5. https://twitter.com/#!/paulocoelho

6. https://twitter.com/#!/timoreilly

7. Blogging
• Blog about the process, share liberally
• Add extra value points and reference
in the book
• Give people a place to discuss
relevant topics

8. Blog Tours
• Lots of up-front work
• 6 month lead time
• Pitching bloggers yourself
• Outsourcing

9. http://www.pumpupyourbook.com/

10. Making books social
• The NOW Revolution
• Give people a way to interact

11. e-books
• “I’m reading @mike_stelzner‘s new
book: Launch! Get the 1st chapter free
here: http://bit.ly/kipZZK.”

12. Facebook

13. Google+
http://www.recommendedusers.com/authors-writers/

14. Google+

15. Managing it all
• Social media admins
• Hootsuite
• Co-tweet

16. Getting the stats
http://sproutsocial.com

17. Getting the stats

18. Speaking
• Share a hashtag for Twitter
• Ask someone to live tweet and
incorporate links to the book
• Excerpts in slides then share on
SlideShare
• Refer people to resources