Social Media for Book Promotion

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Social Media overview for book promotion presented at the NCBPMA

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  • Social Media for Book Promotion

    1. 1. Marketing Books With Social Media@jfouts Tatu Digital Media
    2. 2. Start with the author• Build community before they need it• Thought leadership• Brand recognition• Relationships• Recipricity
    3. 3. Brand the Publicist• Be the resource• Create thought leadership in strategic channels• Deep relationships• Support authors and publishing houses
    4. 4. Twitter• Focus on the topic of interest• But not too much• Support other experts in the field• Be the resource• Do not pay for followers• Be personal
    5. 5. https://twitter.com/#!/paulocoelho
    6. 6. https://twitter.com/#!/timoreilly
    7. 7. Blogging• Blog about the process, share liberally• Add extra value points and reference in the book• Give people a place to discuss relevant topics
    8. 8. Blog Tours• Lots of up-front work• 6 month lead time• Pitching bloggers yourself• Outsourcing
    9. 9. http://www.pumpupyourbook.com/
    10. 10. Making books social• The NOW Revolution• Give people a way to interact
    11. 11. e-books• “I’m reading @mike_stelzner‘s new book: Launch! Get the 1st chapter free here: http://bit.ly/kipZZK.”
    12. 12. Facebook
    13. 13. Google+http://www.recommendedusers.com/authors-writers/
    14. 14. Google+
    15. 15. Managing it all• Social media admins• Hootsuite• Co-tweet
    16. 16. Getting the stats http://sproutsocial.com
    17. 17. Getting the stats
    18. 18. Speaking• Share a hashtag for Twitter• Ask someone to live tweet and incorporate links to the book• Excerpts in slides then share on SlideShare• Refer people to resources

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