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Annual conference presentation final pdf


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Annual conference presentation final pdf

  1. 1. Communica)on  Strategy  Maximize  the  effec)veness  of  your  communica)on  by  using   short  form,  medium  form,     and  long  form     October  17,  2012  •  #KSRE12       K-­‐State  Research  and  Extension     Annual  Conference    
  2. 2. Technology  adop)on  •    85%  of  American  adults  own  a  cellphone;   45%  have  a  smartphone  •  59%  of  adults  ages  30–49  own  a   smartphone  (66%  of  ages  18–29)  •  49%  of  Hispanic  adults  own  smartphones  •  Young  adults  have  higher  than  average   smartphone  ownership  regardless  of   income  or  educa)on   —  Pew  Internet:  Mobile,  September  14,  2012    
  3. 3. Farmers  and  mobile  technology    •  and  Commodity  Update  found   47%  of  800  farmers  surveyed  use  a   smartphone  (May  9,  2012)     Of  those  who  don’t,  17%  plan  to   upgrade  in  the  next  6  months       20%  use  a  tablet  (majority:  iPad)  and  9%   plan  to  purchase  in  less  than  6  months    
  4. 4. Land-­‐grant  educators’  roles  “To  help  people  think  criRcally,  interpret,  analyze,  and  apply  informaRon  they  gather  from  all  of  the  different  plaUorms.”  How?  Use  available  free  tools  to  do  our  work  be[er.  These  tools  help  make  our  content  more  discoverable.     —  Eli  Sagor,  extension  forester,  University  of   Minnesota          
  5. 5. Best  communica)on  prac)ces  •  Key  messages  are  the  heart  of  your   educaRonal  effort  and  support  your     program  goals  •  No  vague  or  complex  messages  •  Offer  a  call  to  ac)on     One-­‐half  of  your  dinner  plate  should  be  fruits     and  vegetables     Apply  one  inch  of  water  to  newly  planted  trees   weekly  
  6. 6. Short  form  communica)on  These  communica)ons  don’t  require  a  lot  of  )me,  but  they  can  have  a  big  impact  on  your  audience  and  can  help  you  reach  a  younger  demographic.  •  TwiZer  •  Photos  •  Text  messages  
  7. 7. Tweet  it!  TwiZer  can  help  you:    •  Share  and  ask  •  Listen  and  respond  •  Reward  •  Demonstrate  leadership  •  Champion  stakeholders  •  Deliver  text  messages  
  8. 8. Twi[er:  Top  learning  tool  Top  100  Tools  for  Learning  2012  as  designated  by  582  learning  professionals  worldwide:      1.  TwiZer    2.  YouTube    3.  Google  Docs/Drive    4.  Google  Search    5.  WordPress   —  Centre  for  Learning  and  Performance  Technologies,     Oct.  1,  2012    
  9. 9. Make  the  most  of  140  characters  •  MenRon:  Use  @  symbol  •  Hashtags:  Categorize  your  tweets    •  Links:  Highlight  valuable  resources  •  Retweet  valuable  content  •  Tweet  photos  
  10. 10. What  is  a  picture  worth?    •  People  love  photos:  Post  images  on  TwiZer,   Facebook,  or  Flickr.  •  People  love  to  SHARE  photos:  An  effecRve   photo  will  travel.  •  FB  is  good  for  sharing  a  single  photo  or  an   album  with  mulRple  photos.    •  Flickr  allows  you  to  share  a  set  of  images.  
  11. 11. State  Fair  photo  
  12. 12. Medium  form  communica)on  Medium  form  communica)ons  require  more  planning  and  edi)ng  but  offer  more  depth.    •  Facebook  posts  •  Websites  •  Handouts  •  News  release/radio  stories  •  Email  and  newsleZers  
  13. 13. Facebook  •  Find  your  audience  members  where  they  are:   Facebook  reached  1  billion  users  September   14,  2012.    •  Best  for  catchy  images,  useful  informaRon  and   content,  quesRons/polls,  giveaways,  and  calls   to  acRon.    
  14. 14. Facebook  
  15. 15. Websites  Use  to:    •  Deliver  organized,  long-­‐term,  library-­‐like   content  that  is  updated  ofen    •  Show  what  other  forms  of  communica)on   you  offer  with  icons  and  links  •  Promote  K-­‐State  Research  and  Extension   resources    
  16. 16. Websites  Sedgwick  County      Wildcat  District    K-­‐State  Research  and  Extension        
  17. 17. Handouts  Use  when:  •  Your  audience  needs  an  offline  resource  or   you  are  out  in  the  field  or  at  public  events  •  InformaRon  is  complicated  or  requires  tables   and  figures  and  supporRng  informaRon  •  Sample  
  18. 18. News  releases  Use  when:  •  InformaRon  is  official  •  Topic  is  newsworthy  and  has  broad  appeal  •  You  want  a  specific  outcome  
  19. 19. Audio  Use  when:  •  InformaRon  needs  to  get  out  quickly  •  Best  for  simple,  factual  informaRon  •  Example    
  20. 20. Email  Use  to:  •  Communicate  with  one  person  or  with  a   specific  group,  especially  with  audience   members  who  don’t  use  social  media  •  Remind  people  of  upcoming  events  •  Deliver  newsle[ers  
  21. 21. Long  form  communica)on  Long  form  communica)ons  require  the  greatest  )me  investment,  but  they  offer  seriousness  and  permanence  for  large  topics.  •  Facebook  series  •  Video  •  Blogs  •  PublicaRons    
  22. 22. Facebook  series  •  A  post  a  day  about  a  topic  •  Keeps  people  guessing  •  Breaks  up  larger  topics  into  digesRble   segments  •  Links  to  larger  features  on  a  blog  or  website  •  Example  
  23. 23. Facebook  series  
  24. 24. Video  Use  when:  •  You  want  to   show  people   how  to  do   something    •  You  need   visuals  to   convey  an     idea  or  acRon  
  25. 25. Blogs  Use  when:   •  You  have  an  inside  perspec)ve   •  You  want  to  provide  in-­‐depth  informa)on   •  You  need  to  get  informaRon  out  now   •  You  want  to  engage  your  audience  
  26. 26. Sample  blog    The  Demonstra)on  Garden  •  Varied  posts:  Videos,  photos,  text  •  Links  to  resources  and  other  good  blogs  •  Tied  in  with  Facebook  and  TwiZer  •  Great  garden  templates      
  27. 27. Newsle[ers  Use  when:  •  Your  audience  prefers  regular   communica)on  via  print  •  You  have  content  you  can  repurpose  and   deliver  in  another  format  •  Example  
  28. 28. Publica)ons  arent  dead!  K-­‐State  Research  and  Extension  inventory  numbers  are  assigned  to  research-­‐based  educa)onal  materials  such  as:    •  fact  sheets,  teaching  guides    •  booklets,  brochures    •  posters    •  notebooks,  training  manuals,  and  books    •  CDs,  DVDs  or  other  media  And:  We  can  do  ebooks  and  enhanced  PDFs.  
  29. 29. Resources  •  PublicaRons,  News  Media,  and  other   Department  of  Communica)ons  and   Agricultural  Educa)on  Communica)on   Services  •  Social  media  for  nonprofits:  Socialbrite  
  30. 30. Resources  •  Connect  archives      •  Image  library  
  31. 31. Follow  on  Twi[er  @kstate_pres (President Schulz) @KSUTurf@elainecarol (Elaine Edwards) @KSU_IGP@russfeld (Russ Feldhausen) @kstategr (government relations)@KSUSarah (Sarah Hancock) @kstatesports@Kstate @TheDemoGarden@KansasStateFair @K_State_News@ksresupport @KstateAlumni@kstatenews (KSRE News) @MarkHaub_KSU@KSRE_SageAdvice (Deb Sellers) @kstateag@ksu_CES (K-State Career and @kstateageconEmployment Services) @kstatelibraries
  32. 32. Follow  on  Twi[er  @KState150 @uie_general U. of Ill. Extension@kstate_1stlady @ISUExtension Iowa State U.@John_Currie Extension@CoachBillSnyder @UMNExt U. of Minnesota Extension@coachbruceweber @NDSUExt North Dakota@CoachBillSnyder Extension@Kstate_gameday @PurdueExtension@KSUPhoto @USDA@BeGrowCreate eXtension @UNLExtensionInitiative @esagot (Eli Sagor)@4H
  33. 33. This  work  is  licensed  under  the  Crea)ve  Commons  A[ribu)on-­‐ShareAlike  3.0  Unported  License.  To  view  a  copy  of  this  license,  visit    hZp://­‐sa/3.0/    or  send  a  leZer  to    CreaRve  Commons  444  Castro  Street,  Suite  900  Mountain  View,  CA  94041  USA      
  34. 34. Contact  us      Elaine  Edwards:  Russ  Feldhausen:  Sarah  Hancock:  Nancy  Zimmerli-­‐Cates:    Slides  available  at