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Twitter in agriculture

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A presentation for K-State Ag Communication class on how agriculture industry is using Twitter.

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Twitter in agriculture

  1. 1. Twitter in agricultureK-State AGComguest lecture– Sept 27, 2011<br />
  2. 2. Youtube<br />1<br />SciencebasedinformationfromK-StateResearchandExtension<br />3<br />Flickr<br />Slideshare<br />Blogs<br />4<br />Supporting Social Media Platforms (Link, embed)<br />Conversation spaces<br />4<br />Wherethepeopleare<br />Twitter<br />4<br />Facebook<br />2<br />
  3. 3. Your Twitter Goals Could Include…<br />Drive people to website, blog<br />Build relationships<br />Build educational content<br />Be responsive/timely in meeting needs<br />
  4. 4. … and more goals<br />Be more relevant<br />Get those outside of your organization talking about you<br />Multi-purposing your work<br />Energizing client base/community<br />Establish support among community<br />
  5. 5. Think about<br />Key customer, client, community member<br />Why would they care?<br />Do you have ways for members of your community to interact, comment<br />Is your information mobile accessible?<br />
  6. 6. The Twitter “What For?<br />Connect with Interested People<br />Challenge/Ask questions<br />Share Interesting Information<br />Be Present at the Social Media Table<br />Serve our Clients<br />Track/Monitor <br />Share Crucial Information<br />
  7. 7. Keys to Success<br />Provide something they can’t get anywhere else<br />Demonstrate passion for your work<br />Follow fundamental business acumen.<br />ROI? Sure…but also a ROR (return on relationships)<br />
  8. 8. Who, what, where, why, how?<br />Why do you want to monitor Twitter?<br />Who do you want to monitor?<br />What do you want to monitor in Twitter?<br />How will you use the results?<br />
  9. 9. Purposeexamples<br />Companies want to track reputation, brand, & product mentions to increase sales.Companies want to monitor what consumers are saying about their own or their competitors' products.<br />Companies want to monitor what consumers are saying to improve their products and services. <br />
  10. 10. Listen<br />Content (what's being said) <br />Context (where is it being said)<br />Sentiment<br />What are the gaps in the conversation?<br />Volume (strength of the conversation; higher in volume, greater vibe).<br />
  11. 11. Determine next step<br />Join conversation<br />Become engaged<br />Develop relationships<br />Find and utilize influentials<br />Use what you learned to integrate into programming<br />    Can you be helpful--just by joining the conversation<br />    Is the community teaching you something you did not know?<br />
  12. 12. Evaluation<br />What kind of change in content and context<br />What kind of change in sentiment (when referred to your materials or references)<br />Did you fill a gap?<br />Volume in change in links (visited/comments/references)<br />Is there evidence of learning? Changed behavior?<br />>>>Use relationships to assess changed behavior<br />
  13. 13. Examples<br />AgChat…agvocacy<br />Farm Progress Show 2011 … event promotion<br />Ag Media … multipurposing content<br />Tweets from Farm Blogs…information sharing<br />Others?<br />
  14. 14. CNBC report<br />http://www.cnbc.com/id/41950415/How_Twitter_Is_Revolutionizing_The_Agriculture_Trade?slide=1<br />
  15. 15. Twibes<br />
  16. 16. Ag twitter users: http://wefollow.com/twitter/agriculture<br />
  17. 17. Agvocacy blogs: content for Twitterhttp://www.causematters.com/ag-resources/agvocate-blogs/midwestern-region-agvocate-blogs/<br />
  18. 18. Questions? Comments?Elaine Edwards, elainee@ksu.edu785-532-5851@elainecarol<br />Thanks to Anne Adrian and Terry Meisenbach, eXtension.<br />This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. <br />

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