1. Social Media 101 and Tweetup
Sponsored Farm Progress
Presented by
Anne Mims Adrian @aafromaa
and Janice Person @JPlovesCOTTON
January 6, 2010
www.slideshare.net/aafromaa
2. Create understanding about
farming practices
Dealing with the increased
attention given to animal rights
and environmental issues
flickr.com/photos/judybaxter/20798810/in/set-766962
3. 87% of online
community
members participate
in social causes that
are new to them.
94% of online community
members said the Internet helps them
become more informed about social
causes.
digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdf
flickr.com/photos/walkn/3526522573/
4. Non-agriculture meets agriculture:
http://twitter.com/tgnh
since last meatcamp, mechanically
tenderized recall and NYT article..
appreciated all expert, balanced info that
was shared. #meatcamp
http://twitter.com/BusyWomansGuide
Thank you @mpaynknoper
@JPlovesCOTTON and all of my new
#agchat friends for helping me understand
#food and #health more clearly in 2009
flickr.com/photos/epsos/3384297473/
8. 350
million 308
Facebook million
Facebook United States
9. 48% of
Facebook Americans have
a Facebook or
MySpace
account.
(April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr
aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
11. Twitter
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
12. 15% US Internet
users
Twitter stats 18 million
11% US Internet
users
11 million
4% of US Internet
users
6 million
2008 2009 2010
13. Twitter stats
92.4% of Twitter users follow fewer
than 100 other Twitter users.
Inside Twitter An In-Depth Look Inside the Twitter World
emarketer.com/Article.aspx?R=1007271
22. YouTube
70 million – videos (March 2008)
95.4 million – videos (May 2009)
13 hours - amount of video uploaded every
minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
23. Farmers’ Videos
2009 Picking Cotton - DEJ Turner Farms
youtube.com/watch?v=BHE82R4i2Vo
Cotton season 2009
youtube.com/watch?v=CJcdSuoS4AY
Jeremy Freitas on cotton farming in the Central Valley
youtube.com/watch?v=A6V3gQNoJCQ
Stuck Sprayer youtube.com/watch?v=0I3HanCPMXg
Steve Chapman youtube.com/watch?v=CB87eeEXHD8
/
30. Advice to farmers from @DayAngus
Step out of your comfort zone & join other #ag
advocators using SM. Tell your #ag story.
Sharing information and ideas is the heart sole
of #ag networking.
SM helps me
accomplishes
this in an instant.
flickr.com/photos/mfobrien/3382977725
36. Try
Explore
Learn
“This ... is ridiculously
simple.” Andy Kleinschmidt
flickr.com/photos/coyotejack/2566090619/
37. A balancing act, for sure.
flickr.com/photos/pinksherbet/233228813/
38. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert
County, Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
39. Resources
Beginners Guide for Social Media
collaborate.extension.org/wiki/Beginners_Guide_to_S
ocial_Media_in_Extension
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for
presentation for Extension County Directors
urbangarden.posterous.com/social-media-tips-and-
ideas
41. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
Ideas for Social Media Strategy by
Anne Mims Adrian is licensed under a Creative
Commons Attribution-Noncommercial-Share
Alike 3.0 United States License. Based on a
work at www.slideshare.net/aafromaa .
42. Benefits to farmers
Share information and ideas with and learn
from other farmers and ranchers and
others associated with agriculture.
Meet connect, interact and share with more
and different people--people you'd
probably never connect with otherwise.
Provide quick, responsive networks and
communities for farm use and important
emerging issues.
43. Benefits to farmers
Communicate with niche farmers (for
example Angus Breeders).
Build a great network for agriculture's
future.
Market farm and ranch products.
Connect and interact with consumers,
creating conversations and relationships
with them.
44. Benefits to farmers
Allow agriculture to share positive
information.
Educate people who are not associated
with agriculture.
Serve as important voice for agriculture
where there wasn't always one before.
Create a way to participate in agriculture
conferences without being there.
Widen the scope of local farmers.
Editor's Notes
Explain post-it notes…participants will write questions, thoughts, concerns, reasons why they would or would not use technologies….in approximate 140 characters (approximately 30 words).GrowerSale RepOther AgribusinessMarketingGovernmentEducatorOtherInternet availabilityI have high speed internet available.I use dial-up modem to access the Internet. I plan to purchase Internet access.I do not plan to purchase Internet access.
Introduce the idea of advocacy and education.Pressure for growers to change methods (economic, environmental, community)Photo http://www.flickr.com/photos/judybaxter/20798810/in/set-766962
http://www.digitalcenter.org/pdf/2008-Digital-Future-Report-Final-Release.pdfhttp://www.flickr.com/photos/walkn/3526522573/ Demonstrate that online relationships can change or focus individuals passions into causes….Ag could received the negative or positive.
http://www.flickr.com/photos/epsos/3384297473/
http://www.flickr.com/photos/epsos/3384297473/
Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!
I use Facebook more than two times a week.I use Facebook less than two times a week.I do not have a Facebook account, but plan to create one. I do not plan on using Facebook in the foreseeable future. I think Facebook is a stupid.48% of Americans have a Facebook or MySpace account. (April 2009)blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
EXAMPLE FACEBOOK PAGE
I use Twitter more than two times a week.I use Twitter less than two times a week.I do not have a Twitter account, but plan to create one. I do not plan on using Twitter in the foreseeable future. I don’t have any idea what Twitter is.
emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
emarketer.com/Article.aspx?R=1007271http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
flickr.com/photos/yourdon/4049950966/
flickr.com/photos/ebolasmallpox/2798612882/
I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
I thought Janice could start talking about Twitter and how it is used for ag advocacy and successes and how relationships have developed etc.
These were the only ones I could find who talk about cotton exclusively.
I upload videos to YouTube.I view YouTube videos, but do not upload any. I plan to upload YouTube videos.I do not think I will view any YouTube videos.I think YouTube videos are for entertainment only. thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats& thefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers
I have blog. I read other blogs.I plan to start blogging. I plan to start reading blogs.I do not plan to read or start blogging. I don’t know what a blog is.http://tiffanyshedd.typepad.com/cottonshedd/
http://tiffanyshedd.typepad.com/cottonshedd/
http://press.linkedin.com/about 50 Million LinkedIn members in over 200 countries and territories (October 14, 2009).Executives from all Fortune 500 companies are LinkedIn members. press.linkedin.com/about
Though Twitter these people contributed to the statements of benefits @iamafarmer2 @nel1jack @kansfarmer @gilmerdairy @celestelaurent @kmrivard @HuskerFarm @cruisin88 @swindham @phildawgkey @cornfedfarmer
Theses slides are here for notes. Will not use in presentation.
Theses slides are here for notes. Will not use in presentation.
Though Twitter these people contributed to the statements of benefits @iamafarmer2 @nel1jack @kansfarmer @gilmerdairy @celestelaurent @kmrivard @HuskerFarm @cruisin88 @swindham @phildawgkey @cornfedfarmerTheses slides are here for notes. Will not use in presentation.