Integrating Social Media into a
Comprehensive Stewardship
Effort
Lynne M. Wester
Director of Stewardship and Donor Recogni...
ROAD MAP
• Introduction to Social Media
• Steps to create your Social Media plan
• Social Media tools
• Bringing it all to...
WHAT IS SOCIAL MEDIA?
“Social media is the ongoing conversation of the
planet.
It is the source of news. It is the connect...
“Social Media is Like a Cocktail Party:
Listen Then Respond”
Photo Credit:
The Dana Files
Define your strategy:
1. Who is your intended
audience?
2. Where is your audience?
3. Engage your audience in 3-4
platform...
Internal Stumbling Blocks
Managing Identities
FACEBOOK
Incorporating
Twitter
Showing and Sharing
Video
Starting a
conversation
Promoting Alumni
Donor Badges
• Great for event promotion and creating
“buzz”
• Can create a twitter name and/or hashtag
for your event.
• Hashtag is a ...
TITLE
• Great place for video marketing
• Pre-interview keynote speakers for a
conference
• Viral invitation from alumni, dean o...
• Overlay ads redirect users to your site
where they can buy tickets to your event.
• YouTube’s Promoted Videos feature at...
FOURSQUARE
• Point out traditions
• Tell a donor story e.g., the XYZ
science building
• Share little known facts
• Share i...
Calendaring
Sharing is Caring
Sharing is Caring
Staffing Models
Full time social media
professional
Team/Staff Sharing
Part time position
within already
developed
departm...
Questions? Comments?
Lynne Wester
wester@yu.edu
www.donorrelationsguru.com
Friend me on Facebook
Follow me on Twitter @don...
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
2012 socialmediawebinar
Upcoming SlideShare
Loading in …5
×

2012 socialmediawebinar

271 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
271
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • This video contains content from NBC Universal, who has blocked it on copyright grounds.http://www.youtube.com/watch?v=NO0R2Z23gUs
  • 2012 socialmediawebinar

    1. 1. Integrating Social Media into a Comprehensive Stewardship Effort Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University @donorguru
    2. 2. ROAD MAP • Introduction to Social Media • Steps to create your Social Media plan • Social Media tools • Bringing it all together
    3. 3. WHAT IS SOCIAL MEDIA? “Social media is the ongoing conversation of the planet. It is the source of news. It is the connector to the giant multi-celled organism called planet Earth. As time goes on, social media is my home on the internet. It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with friends. It’s where I find out about new movies, television and other products. It is my diary. Looking back on my wall, I have a history that is far richer than any diary or journal.” Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com
    4. 4. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files
    5. 5. Define your strategy: 1. Who is your intended audience? 2. Where is your audience? 3. Engage your audience in 3-4 platforms and cross- promote. 4. Continue to build relationships and engage in conversation.
    6. 6. Internal Stumbling Blocks
    7. 7. Managing Identities
    8. 8. FACEBOOK Incorporating Twitter Showing and Sharing Video Starting a conversation Promoting Alumni
    9. 9. Donor Badges
    10. 10. • Great for event promotion and creating “buzz” • Can create a twitter name and/or hashtag for your event. • Hashtag is a favorite tool of conferences and event organizers and a great way for twitter users to organize themselves. • Hashtag usage can be tracked in real time by using services like Twitterfall.com, Hashtags.org or Twilert.com. • Retweet function allows “followers” to easily spread the message about your event in real time.  Hootsuite  Twtvite  TwitterCamp  TwitterPoll  CalTweet  TwitPics Twitter
    11. 11. TITLE
    12. 12. • Great place for video marketing • Pre-interview keynote speakers for a conference • Viral invitation from alumni, dean or university president or official for reunion or homecoming celebration.
    13. 13. • Overlay ads redirect users to your site where they can buy tickets to your event. • YouTube’s Promoted Videos feature attract viewers and subscribers to your channel, by displaying your video ad in search results and in related video content. • Shared videos on other social media channels.
    14. 14. FOURSQUARE • Point out traditions • Tell a donor story e.g., the XYZ science building • Share little known facts • Share information about landmarks, buildings, and addresses • Address questions • Offer rewards and badges to encourage exploration of the campus • Share traditions of the school • Receive advice from alumni
    15. 15. Calendaring
    16. 16. Sharing is Caring
    17. 17. Sharing is Caring
    18. 18. Staffing Models Full time social media professional Team/Staff Sharing Part time position within already developed department Outsourcing
    19. 19. Questions? Comments? Lynne Wester wester@yu.edu www.donorrelationsguru.com Friend me on Facebook Follow me on Twitter @donorguru

    ×