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Effectively using social media and identifying your resources; presentation for commodity group communicators in Kansas. Aug. 30, 2011

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  1. 1. Effectively Using Social MediaCommodity Communications Retreat – Aug. 30, 2011<br />
  2. 2. Youtube<br />1<br />SciencebasedinformationfromK-StateResearchandExtension<br />3<br />Flickr<br />Slideshare<br />Blogs<br />4<br />Supporting Social Media Platforms (Link, embed)<br />Conversation spaces<br />4<br />Wherethepeopleare<br />Twitter<br />4<br />Facebook<br />2<br />
  3. 3. Your Social Media Goals Could Include…<br />Drive people to website<br />Build relationships<br />Build educational content<br />Be responsive/timely in meeting needs<br />
  4. 4. … and more goals<br />Be more relevant<br />Get those outside of your organization talking about you<br />Multi-purposing your work<br />Energizing client base/community<br />Establish support among community<br />
  5. 5. Think about<br />Key customer, client, community member<br />Why would they care?<br />Do you have ways for members of your community to interact, comment<br />Is your information mobile accessible?<br />
  6. 6. The Social Media “What For?<br />Connect with Interested People<br />Challenge/Ask questions<br />Share Interesting Information<br />Be Present at the Social Media Table<br />Serve our Clients<br />Track/Monitor <br />Share Crucial Information<br />
  7. 7. Keys to Success<br />Provide something they can’t get anywhere else<br />Demonstrate passion for your work<br />Follow fundamental business acumen.<br />ROI? Sure…but also a ROR (return on relationships)<br />
  8. 8. Who, what, where, why, how?<br />Why do you want to monitor social media?<br />Who do you want to monitor?<br />What do you want to monitor in social media?<br />Where do you monitor in social media?<br />How will you use the results?<br />
  9. 9. Purposeexamples<br />Companies want to track reputation, brand, & product mentions to increase sales.Companies want to monitor what consumers are saying about their own or their competitors' products.<br />Companies want to monitor what consumers are saying to improve their products and services. <br />
  10. 10. Purposeexamples<br />Extension wants to learn from communities.<br />Extension wants to build relationships and its credibility.<br />Extension wants to track its reputation and success of programs.<br />
  11. 11. What is your purpose?<br />?<br />
  12. 12. Listen<br />Content (what's being said) <br />Context (where is it being said)<br />Sentiment<br />What are the gaps in the conversation?<br />Volume (strength of the conversation; higher in volume, greater vibe).<br />
  13. 13. Determine next step<br />Join conversation<br />Become engaged<br />Develop relationships<br />Find and utilize influentials<br />Use what you learned to integrate into programming<br />    Can you be helpful--just by joining the conversation<br />    Is the community teaching you something you did not know?<br />
  14. 14. Evaluation<br />What kind of change in content and context<br />What kind of change in sentiment (when referred to your materials or references)<br />Did you fill a gap?<br />Volume in change in links (visited/comments/references)<br />Is there evidence of learning? Changed behavior?<br />>>>Use relationships to assess changed behavior<br />
  15. 15. Products<br />Free but not comprehensiveGoogle AlertsTwitter SearchBlog SearchKlout, free and professional versionPeerIndex, free and professional versionTweetReach, free and professional versionGoogle AnalyticsFacebook InsightsYouTube, Slideshare, Flickr     with professional version<br />
  16. 16. USDA Flickr page<br />Tweet Deck<br /> <br />Wordle<br />GroupTweet…GroupTweet turns a standard Twitter account into a group communication hub where members can post updates to everyone in the group using direct messages. When the group account receives a direct message from a group member, GroupTweet converts it into a tweet that all followers can see.<br />
  17. 17. Questions? Comments?Elaine Edwards, elainee@ksu.edu785-532-5851@elainecarol<br />Thanks to Anne Adrian and Terry Meisenbach, eXtension.<br />This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. <br />