Social Media Overview

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A custom training for Chicago Foundation for Women

Published in: Social Media, Technology, Business
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Social Media Overview

  1. 1. social media Presented by Marissa Wasseluk, New Media Producer Community Media Workshop www.communitymediaworkshop.org
  2. 2. social media
  3. 3. Defining Social • Connecting • Collaborating • Interacting • Engaging
  4. 4. It’s all about developing meaningful relationships by engaging audiences through conversations
  5. 5. creating a plan of action
  6. 6. elements of a social media plan… People Objectives & Goals Strategies Technology, Tools & Tactics
  7. 7. creators conversationalists critics collectors joiners spectators In-actives } influencers organizers { } majority elements of a social media plan… people (audience)
  8. 8. online users: tools categorized by people’s actions • people creating: blogs, podcasts, videos • people connecting: social networks • people collaborating: wiki’s, crowd sourcing • people reacting: reviews, liking, digging • people accelerating consumption: sharing, aggregating, RSS feeds
  9. 9. elements of a social media plan… objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services
  10. 10. elements of a social media plan… tools
  11. 11. The Power of Facebook
  12. 12. Profiles Fan Pages Groups
  13. 13. 1. Allow more than one administrator 2. Open the space to your fans 3. Create unique experiences for your fans 4. Introduce and provide context to content you share 5. Communicate visually
  14. 14. Comic by http://blog.ge tpostrocket.co m
  15. 15. Optimizing Timeline • Branding – Custom cover and tabs • Favoriting • Bookmarking
  16. 16. Twitter Listen & monitor Tweet speaks to all Follow & share Immediate & wide
  17. 17. Twitter is like…
  18. 18. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet
  19. 19. What’s a HASHTAG? How does it work? ???
  20. 20. RT @knightfdn: 20+ reasons why investing in #journalism & #media creates lasting change http://kng.ht/jdRx3e @icfj anatomy of a tweet
  21. 21. What you should be doing on Twitter
  22. 22. 1. Create a personable avatar and profile 2. Use hashtags but make them short 3. Search, Listen & Follow 4. Retweet relevant tweets to your followers 5. Always reply to tweets directed to you
  23. 23. What you should be doing on Linkedin
  24. 24. Company Page Personal Page Groups
  25. 25. 1. Add your picture! 2. Have a clear heading & succinct summary 3. Endorse 4. Seek Recommendations 5. Create & join industry groups 6. Make your profile public!
  26. 26. Your Organizational Page • Creating your page – What you’ll need • A Linkedin Account • An company-owned e-mail domain • Your organization logo • A 4-line organization overview / mission statement (preferably containing an “ask”)
  27. 27. It All Comes Back to You! • Maintain your company page! • Make sure your connections see how you’re connected to your org and other orgs. – Add volunteer work & causes!
  28. 28. What you should be doing on Google+
  29. 29. Company Page Personal Page Hangouts
  30. 30. 1. Take advantage of “hangouts” 2. Add a +1 button to your site 3. Use video
  31. 31. Q & A Marissa Wasseluk New Media Associate

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