Using Social Media in Extension <ul><li>Elaine Edwards </li></ul><ul><li>News Media and Marketing Coordinator </li></ul><u...
Social networking is now mainstream. Don't ignore it. Americans using social networks increased from  24%  in 2008 to  48%...
106+ million  Twitter accounts 17 million  Americans,  87%  are aware 33%  of monthly users are 25 to 34 years old 53%  ar...
Social networking is now mainstream Blogs – short updates – images and videos 226  blogs registered on eXtension www.exten...
What's trending? <ul><li>Google+  </li></ul><ul><li>90 million  users,  </li></ul><ul><li>prediction  400 million  by  Dec...
YouTube  <ul><li>48  hours of video uploaded every minute to YouTube (March 2011) </li></ul><ul><ul><li>Will take  8   yea...
YouTube Extension Channel Examples K-State Research and Extension  519   videos 278   subscribers 290,000+   views  Ohio S...
Mobile and social Mobile Social Networking App audience grew  126%  to  42.3 Million  users in the past year. 38%  of Amer...
Access to technology is                 changing quickly Electronic communication survey  (123 of 600 responded 12/2011 LA...
Farmers ’ Use of Technology Get information to where the audience is: Farmers smartphone ownership 2009:  3%   2010:  10% ...
Source for info about politics (rely on most) Local Newspaper Local TV 18-39 years old 16% 40+ years old 34% 18-39 years o...
Generic analysis of online consumer profile http://www.forrester.com/empowered/tool_consumer.html 
Let's hear from you  Why do you need to use social media? What do you need to use social media? What do you want to accomp...
Best practices <ul><li>1. Be honest about who you are; don't pretend to be somebody you aren't. </li></ul><ul><li>2. Liste...
What is Extension's role? <ul><li>&quot;to help people think critically, interpret, analyze and apply information they gat...
Tips on Measuring Start with goals   How many times content is reshared   Comments made   Increase likes Analytics of how ...
Facebook insights - marketing <ul><li>  </li></ul>
Demographics of followers <ul><li>  </li></ul>
K-State Demo Garden Blog stats
Photos used with posts result in engagement!
Google Analytics: KSU Turfgrass Blog
Google Analytics: KSU Turfgrass Blog
Klout
http://www.myminnesotawoods.umn.edu/2010/03/oak-wilt-risk-status-in-minnesota/ <ul><li>  </li></ul>
To learn more... <ul><li>Elaine Edwards - @ elainecarol   </li></ul><ul><li>www.facebook.com/elainecarol   </li></ul><ul><...
Photo Credits <ul><li>http://www.flickr.com/photos/12023825@N04/2898021822/  </li></ul><ul><li>https://www.facebook.com/ph...
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Socialmediainextension

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used in a training at the Wildcat District in Parsons, KS

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  • Anne will present ^ &amp;quot;Facebook F8: Redesigning and hitting 800 million users&amp;quot;. LA Times. September 22, 2011. Retrieved September 24, 2011. ^ Wells, Roy (August 8, 2010). &amp;quot;41.6% of the U.S. Population has a Facebook account&amp;quot;. Social Media Today . Retrieved January 6, 2011. http://www.829llc.com/blog/new-report-twitter-usage-trends-demographics May 2011 http://www.flickr.com/photos/12023825@N04/2898021822/
  • Anne will present ^ &amp;quot;Facebook F8: Redesigning and hitting 800 million users&amp;quot;. LA Times. September 22, 2011. Retrieved September 24, 2011. ^ Wells, Roy (August 8, 2010). &amp;quot;41.6% of the U.S. Population has a Facebook account&amp;quot;. Social Media Today . Retrieved January 6, 2011. http://www.829llc.com/blog/new-report-twitter-usage-trends-demographics May 2011
  • Anne will present ^ &amp;quot;Facebook F8: Redesigning and hitting 800 million users&amp;quot;. LA Times. September 22, 2011. Retrieved September 24, 2011. ^ Wells, Roy (August 8, 2010). &amp;quot;41.6% of the U.S. Population has a Facebook account&amp;quot;. Social Media Today . Retrieved January 6, 2011. http://www.829llc.com/blog/new-report-twitter-usage-trends-demographics May 2011
  • Anne will present Pinterest...Valeria Edwards, Kansas State FCS agent, I love, love, love Pinterest! Besides getting ideas for things to do, cook, quilt, and make, I&apos;ve actually found real information that I&apos;ve added to KSRE class presentations, like the Coupon class and the Organizing Important Papers class. I don&apos;t know that the time spent on Pinterest justifies the return· Like   Valeria Edwards   I wish I could figure out the algorithm (or whatever) for how Pinterest shows Pins. Like when I click on a Pin, then click onto the website behind it, then click all the way back, sometimes it seems like Pinterest takes me back to where I left off, sometimes it takes me to a completely different place. If you notice that or figure it out, please let me know. www.reuters.com/article/2012/01/19/idUS427563801220120119 http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/
  • Anne and Elaine will present ^ &amp;quot;Facebook F8: Redesigning and hitting 800 million users&amp;quot;. LA Times. September 22, 2011. Retrieved September 24, 2011. ^ Wells, Roy (August 8, 2010). &amp;quot;41.6% of the U.S. Population has a Facebook account&amp;quot;. Social Media Today . Retrieved January 6, 2011. http://www.829llc.com/blog/new-report-twitter-usage-trends-demographics May 2011
  • Anne and Elaine will present
  • Anne will present http://www.readwriteweb.com/archives/comscore_mobile_social_networking_app_audience_grows_126_in_past_year From comScore http://blog.nielsen.com/nielsenwire/online_mobile/infographic-the-most-valuable-digital-consumers/ https://www.facebook.com/photo.php?fbid=10150201140291135&amp;set=pu.54543936134&amp;type=1&amp;theater 
  • Natalie presents Two years after launching the Louisiana rice insects blog, I conducted a survey of the Louisiana rice industry. One question dealt with their access to technology and use of technology. We were surprised to find how many used a smartphone with data and an iPad. Dow gave out iPads to about 25 ag consultants in Louisiana last year and this accelerated adoption of this technology in the Louisiana rice industry.
  • Elaine will present http:// www.slideshare.net / esagor /making-extension-content-discoverable-a-3year-evaluation   smart phone data Jeff Caldwell, multimedia editor, presentation for Kansas State University, Nov. 2011     http://connect.ksre.ksu.edu/p32157833/?launcher=false&amp;fcsContent=true&amp;pbMode=normal
  • Anne and Elaine will present http://pewinternet.org/~/media//Files/Reports/2011/Pew%20Knight%20Local%20News%20Report%20FINAL.pdf Americans report watching local TV news than any other source—which has led to widely held idea that people go there for most of their community news and information. But it also finds that Americans tend to rely on the medium for just a few topics—mainly weather, breaking news, and to a lesser degree, traffic. http://www.flickr.com/photos/62693815@N03/6277337422/
  • Anne will present this slide. ^ &amp;quot;Facebook F8: Redesigning and hitting 800 million users&amp;quot;. LA Times. September 22, 2011. Retrieved September 24, 2011. ^ Wells, Roy (August 8, 2010). &amp;quot;41.6% of the U.S. Population has a Facebook account&amp;quot;. Social Media Today . Retrieved January 6, 2011. http://www.829llc.com/blog/new-report-twitter-usage-trends-demographics May 2011
  • John will facilitate this dialogue.
  • Elaine will present
  • Elaine will present Tools…digital communication, using available free tools to do our work better, merging together through a single system 1. Social media…facebook, twitter, flickr Do it for discoverability…make it easy for people to find the information, want them to discover us (content, nugget, workshop, oneline presentation) bring the content to people, not make them come to our site, publish and promote content in multiple places   2. Email update…subscription list…put together content For awareness, we want them to see us on a regular basis…   People don ’ t need info every day, but when they do, they should think of us. Unobtrusive, reminds them we are there,  Adds value to other offerings (such as workshops) Discussion board…offers peer to peer learning; how can we facilitate…creating a space not just for us, but for discussions to take place, take advantage of teachable moments, not an ask the expert; responses here are read by muiltiple people   Widgets (oak wilt) Embeddable on other websites…, click for info to send to our web pages, 61 percent came to oak wilt site; 45 percent wenton to read more content
  • Elaine will present
  • Natalie will present Worked with extension.org to test using facebook ads. Explain how ads work You can see that new likes was down.
  • Elaine will present Obviously the trends show more visits during the peak gardening season, and so far, there is a strong upward trend each year.    Rebecca McMahon, Sedgwick County horituculturist   Wordpress offers analytics for blogs created in their platform
  • Elaine presents slide K-State News page facebook analytics 7 likes, 4 shares
  • Elaine will present
  • Elaine will present
  • Elaine will present Widgets (oak wilt) Embeddable on other websites…, click for info to send to our web pages, 61 percent came to oak wilt site; 45 percent wenton to read more content
  • Socialmediainextension

    1. 1. Using Social Media in Extension <ul><li>Elaine Edwards </li></ul><ul><li>News Media and Marketing Coordinator </li></ul><ul><li>K-State Research and Extension </li></ul><ul><li>Feb. 10, 2012 </li></ul>
    2. 2. Social networking is now mainstream. Don't ignore it. Americans using social networks increased from 24% in 2008 to 48% in 2010 Facebook 800+ million ~42% of U.S. adults are active
    3. 3. 106+ million  Twitter accounts 17 million Americans, 87% are aware 33% of monthly users are 25 to 34 years old 53% are “lurkers”-read but don’t post
    4. 4. Social networking is now mainstream Blogs – short updates – images and videos 226 blogs registered on eXtension www.extension.org/people/colleagues/socialnetworks  
    5. 5. What's trending? <ul><li>Google+  </li></ul><ul><li>90 million users,  </li></ul><ul><li>prediction 400 million by Dec 2012 </li></ul><ul><li>Pinterest Over 4 million users 1.5 use every day 14 minutes daily women, 25-54 years old, Midwestern Sends more traffic referrals than G+, close to Twitter and Google  </li></ul>
    6. 6. YouTube  <ul><li>48 hours of video uploaded every minute to YouTube (March 2011) </li></ul><ul><ul><li>Will take 8 years to watch videos that uploaded in a single day on YouTube. </li></ul></ul>
    7. 7. YouTube Extension Channel Examples K-State Research and Extension  519 videos 278 subscribers 290,000+ views  Ohio State University Extension 91 videos,  82 subscribers 30,000+ views  University of Wisconsin Extension 148 subscribers 90,000 views
    8. 8. Mobile and social Mobile Social Networking App audience grew 126% to 42.3 Million users in the past year. 38% of Americans own a smartphone. An average of 35 apps installed. 40% of tablet and smartphone owners use them while watching TV.
    9. 9. Access to technology is                 changing quickly Electronic communication survey (123 of 600 responded 12/2011 LA Rice Industry Desktop computer 69% Laptop computer 64% Smartphone or cell phone with data 64% Cell phone without data 47% iPad 28% Don ’t make assumptions about your audience – ask questions
    10. 10. Farmers ’ Use of Technology Get information to where the audience is: Farmers smartphone ownership 2009: 3%   2010: 10% 2011: 41%   Trend is moving upward;  what will next year be?  http://connect.ksre.ksu.edu/p32157833/?launcher=false&fcsContent=true&pbMode=normal
    11. 11. Source for info about politics (rely on most) Local Newspaper Local TV 18-39 years old 16% 40+ years old 34% 18-39 years old 19% 40+ years old 34% Internet 18-39 years old 26%     40+ years old 12% 
    12. 12. Generic analysis of online consumer profile http://www.forrester.com/empowered/tool_consumer.html 
    13. 13. Let's hear from you  Why do you need to use social media? What do you need to use social media? What do you want to accomplish with social media? What prevents you from using social media? 
    14. 14. Best practices <ul><li>1. Be honest about who you are; don't pretend to be somebody you aren't. </li></ul><ul><li>2. Listen, take an active role in the conversation. This is how Extension staff will know what information people want. </li></ul><ul><li>3. Don't look at it as another duty. Our publics are finding ways to use new tools, we should too. </li></ul><ul><li>  </li></ul><ul><li>4. Surround yourself with people who will risk trying new things. </li></ul><ul><li>  </li></ul>
    15. 15. What is Extension's role? <ul><li>&quot;to help people think critically, interpret, analyze and apply information they gather from all of the different platforms.&quot; </li></ul><ul><li>  </li></ul><ul><li>How? </li></ul><ul><li>  </li></ul><ul><li>Using available free tools to do our work better. </li></ul><ul><li>  </li></ul><ul><li>Social media tools helps make our content more discoverable. </li></ul><ul><li>Eli Sagor, Extension forester, University of Minnesota </li></ul><ul><li>  </li></ul>
    16. 16. Tips on Measuring Start with goals   How many times content is reshared   Comments made   Increase likes Analytics of how many start and continue
    17. 17. Facebook insights - marketing <ul><li>  </li></ul>
    18. 18. Demographics of followers <ul><li>  </li></ul>
    19. 19. K-State Demo Garden Blog stats
    20. 20. Photos used with posts result in engagement!
    21. 21. Google Analytics: KSU Turfgrass Blog
    22. 22. Google Analytics: KSU Turfgrass Blog
    23. 23. Klout
    24. 24. http://www.myminnesotawoods.umn.edu/2010/03/oak-wilt-risk-status-in-minnesota/ <ul><li>  </li></ul>
    25. 25. To learn more... <ul><li>Elaine Edwards - @ elainecarol   </li></ul><ul><li>www.facebook.com/elainecarol   </li></ul><ul><li>www.linkedin.com/in/elainehedwards </li></ul><ul><li>[email_address] </li></ul><ul><li>  </li></ul>Using Social Media in Extension by Elaine Edwards is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License .
    26. 26. Photo Credits <ul><li>http://www.flickr.com/photos/12023825@N04/2898021822/  </li></ul><ul><li>https://www.facebook.com/photo.php?fbid=10150201140291135&set=pu.54543936134&type=1&theater </li></ul><ul><li>   </li></ul><ul><li>http://www.flickr.com/photos/ricephotos/6758964689/ </li></ul><ul><li>http://www.flickr.com/photos/yourdon/3599753183/ </li></ul><ul><li>http://www.flickr.com/photos/62693815@N03/6277337422/ </li></ul>

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