Выпускной проект игрофикации совместного потребления

1. Gamification of Collaborative
Consumption

2. Define business objectives:
• Increase generation of Shares
• Increase trade of Shares
• Increase spend of Shares
Delineate target behaviors:
• Increase amount of shared product & services (special everyweek, everymonth, etc quest with motivation to share products & services)
• Increase the usage of shares (todo lists service and special type of activity)
• Ensure of self-reproduction of audience (system will create social media awareness with special type of gamification activity -
recomendation system)
• N points in different types of activity, proposal to complete another quest in different "skill tree".
• Collaborative Consumption Personal Radar Chart
Describe your players:
• Age: 25-54 (25-34, 34-45, 45-54)
• Married: 64,8%
• Countries: UK, USA, Netherlands, Denmark, Norway, Germany, Sweden, Spain, France, Italy, Brazil, Australia
• Social grade:
• UK - BC1C2E
• USA - Lower middle class, working class
• Household income: $25-50+k
• Behavior: active online consumer, active game player
• Children houshold: 40,2%
• Gender: 53% - men, 47% - women

8. Devise activity loop
(for different types of players different and/or mix activity loops)
1. Feedback:
• N points in different types of activity, proposal to complete another quest in different "skill tree".
• For diffeernt types of players:
• Points
• Badges
• Leaderboards
• Statuses
• Rewards
Onboarding:
• The gamified system will engaged new players by providing a common task (business objective) in the form of simple quests.
• It will remain interesting for more experienced players by adding a complex quests from different mixtype activities quests and team
work.
2. Engagement loops:
• 1.1. Explorers - quests (accomplishment of different lists/frameworks of recently posted products and services).
• Leisure frameworks (example, make a cycle tour at foreign city - book a flat, book a cycle, go to the somewhere and help another
consumer of the CC.com repair a house)
• TODO frameworks (example, garden todo list - making it clear - player need to book a lawn mower, book a car to go to the grocery
store, get something else)
• 1.2. Killers - collaborative consumption products & services penny auction.
• 1.3. Socializers - products, professionals, services recomendation system ("i knew who can make/have it"), complex services graph
("Max knows 3 different people who can make a film (house, website, etc) if they would be a team).
• 1.4. Achievers - a different and broad types of achievements in different player roles

9. Progression loops:
We have complex social behavior and games strategies - not only achiever or killer. So for long-run progression we
will use a gamified names for different types of activities related to the business goals.

10. The gamification idea: Collaborative
Consumption Personal Radar Chart
Don’t forget the fun!

11. Gamified names for different collaborative
consumption behavior strategies:
• Saint (volunteer
activity)
• Scientist
(volunteer
+ problem solving
activities)
• Inventor (problem
solving activity)
• Entrepreneur
(problem solving +
trading activities)
• Traider (shares
trading activity)
• Tycoon (trading +
peer-to-peer
competitive activit
ies)
• Warrior (direct
peer-to-peer
shares competitive
activity)
• Revolutioner
(volunteer
+ competitive
activities)

12. Every activity/mixed activities has a tree of skills (like RPG games, which gives
the players a special benefits - special for the achievers, explorers, socializers
and killers types of play)

13. So when the player get achievements
form different trees of skills he gets
• Benefits from different trees
of skills
• Personal Radar Chart
• Long-run progression to the
mastery gamified status (saint,
inventor, tycoon, etc)
• He discern all other
opportunities to explore
different types of collabortive
consumption
• He can compare the graphs of
different people

14. Deploy the appropriate tools
Mechanics (from the text above):
• we have virtual currency, so we have a Resource Acquisition - amount of earn, trade, spent Shares.
• Challenges - quests
• Chance - different todo lists, explorer leisure quests on recently posted products & services (some sort of random)
• Cooperation & Competition - collaborative task solving, team work, auction activity.
• Feedback - radar chart, points, successfully finished quests, changes in radar graph
• Rewards - badges, statuses, benefits from high-level achievements, ect
• Transactions - auction, collaborative and team work
• Win states - leaderboards, auction points.
Components:
• Achievements
• Avatars
• Badges
• Boss Fights (complex activity types like complex "todo" lists, quests)
• Combat - auction
• Content Unlocking (different complexes of engagement leisure quests for high-level players)
• Gifting (volunteer activity)
• Leaderboards
• Levels - pathway to mastery to achieve high-ranked states (saint, revolutioner, tycoon, etc)
• Teams
• Points
• Quests
Platforms:
• PC
• Mac
• Android
• iOS