Business To Consumer Marketing (B2 C)
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Digital Marketing - Benedictine University 676.
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Business To Consumer Marketing (B2 C)
- 1. Aaron A. Wynn Marketing Strategies in the Digital Age Professor Shular Scudamore
- 2. “ The ultimate goal of B2C marketing is to convert shoppers into buyers as aggressively and consistently as possible.” “ B2C marketing campaigns are concerned with the transaction, are shorter in duration and need to capture the customer’s interest immediately.”
Editor's Notes
- 06/06/09 12:20 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.