How to create your Digital Persona and leave a memorable Digital footprint? Where to start? How to make that happen?

2. Who am I ?
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3. © 2013 IBM Corporation

4. Real Persona?
#Digital_Persona?
YOU
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5.  What you
 say/write
 share
 Image & Video
…. What the
others
say/write/share
about you …
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6. # Digital reputation…
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7. Your Social Presence
Social Context
 What is your community?
Online Communication
How do you communicate?
Interactivity
 How do you engage yourself online?
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8.  Spheres of Social
Presence
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9. What are your Social Media
objectives?
“I am here and I have
something to say!”
Integrated Social presence
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10. Your Personal Brand
Integrated Social presence
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11. Integrated Social presence
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12. Integrated Social presence
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13. Integrated Social presence
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14. GOOGLE ALERTS
http://www.google.com/alerts
Hootsuite For iOS and Android
https://hootsuite.com/
Reputation Alert for iOS
http://ibmurl.hursley.ibm.com/40AI
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15.  Digital Footprint
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16. @Digital Eminence
Your skills & expertise
Listen & Engage
Help others & Add Value
Be approachable
Tag and optimize the content you share
Share your Stories!
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17. Engaging in open, digital conversations
Encouraging collaborative idea generation
@Social _Business
Manager & Leader
Valuing insights generated from the collective
intelligence of the workforce
Visibly shares knowledge across geo and
business line boundaries
Recognizing IBMers via social channels
Blue Thanx
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18. Where to start?
Update/Maintain Profile
@Connections & ibm.com
Summary of your skills and expertise
Tagging
Status updates/Microblogging
Start eliminating mails!
Start a Blog/Vlog-Share a story with IBM community
Share content that matters
Engage in meaningful Conversations
comment, discuss, open a Forum topic..
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19. Update/Maintain your Profile
Update/Maintain your Profile
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20. http://ibmurl.hursley.ibm.com/40EH
MOBILE APP: http://ibmurl.hursley.ibm.com/3K9B
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21. http://ibmurl.hursley.ibm.com/40EL
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22. Keyword
Profile
Status Update
# Keyword or @ Person
Use “_” , NOT “+” or “-”
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23. #Fast Tagging
#Bulk Tagging tool
http://dims.bluehost.ibm.com/tagem/index.php
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24. #TAG Search
http://ibmurl.hursley.ibm.com/40EO
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25. Status updates Reach & Influence
http://ibmurl.hursley.ibm.com/40EQ
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29. #Success Criteria
Everyone to have a profile update and 10 tags min.
To be in network with the relevant teams, as a min.
To share files via Connections and use My links and Bookmarks
Suggestions
Managers and Leaders to have their LinkedIn or G+ profiles updated and
linked to Connections profile
Leaders to have their external profile created/updated and maintained
(c us to m e r-fa c ing )
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30. !Thank you
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