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Trust & Reputation in the P2P Economy
Francesca Pick @francesca_sp
OuiShare Germany & Global
Connector / Kokonsum.org
Commerci
al
(B2C)
Peer-to-
Peer (C2C)
This is where trust is a challenge
…share highly valuable assets
When private individuals…
Can I trust you?
Building trust online
5-star
ratings
Verified
websites
Identity
verifi-
cations
E-Commerce
Building trust online
5-star
ratings
Identity
verifi-
cations
Building trust online
Verified
websites
Building trust online
New trust mechanisms for the p2p economy
Specialty
insurance
Real
person
identity
verifi-
cation
Social
Media
P2P Marketplaces
Specialty
insurance
New trust mechanisms for the p2p economy
Social
Media
Social Media connect buttons build social context
Real
person
identity
verifi-
cation
Airbnb verified ID
2007 2008 2009 2010 2011 2012 2013
DR . AM . DREAMSD . . AM .
10M
3M
Passenger transported
Who is working on solutions ?
Many no longer exist
Portable Trust Badge
Is Trust universal accross different
types of sharing platforms?
Can I trust the „trust platform“
that is collecting all my data?
How will this data be used?
Do these trust aggregation platforms foster
control, rather than trust?
Challenges
Trust in
p2p
market
places
Online
Identity
Data
Security
Privacy
the Web
The new reputation economy
“Reputation capital could create a
massive positive disruption in who has
power, trust and influence.”
Rachel Botsman, TED Global
Francesca Pick
francesca@ouishare.net
@francesca_sp
www.ouishare.net
www.kokonsum.org
@ouishare
Thank you!

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Trust and Reputation in the Peer-to-Peer Economy