Benita Matofska presented on the sharing economy at the National Digital Conference in 2015. She discussed how the sharing economy, facilitated by technology, allows people and companies to access and trade idle resources, representing the largest societal shift since the industrial revolution. Some key points included: - The sharing economy is growing faster than major tech companies and is projected to be worth $335 billion by 2025. - Over 60% of UK adults and 28% globally participate in the sharing economy. Participation is expected to double within a year. - The sharing economy benefits both individuals by accessing assets worth $3.5 trillion, and businesses by turning costs into revenue and potentially doubling profits within a year by engaging with sharing

1. Transforming Digital
Business
via the Sharing Economy
Presentation by Benita Matofska
National Digital Conference 2015

2. Benita Matofska
• Global Sharing
Economy Expert
• Founder of Compare
and Share, world’s
comparison
marketplace of the
Sharing Economy
• Corporate consultancy.

3. We are witnessing the biggest
societal shift since the Industrial
Revolution…

4. The Sharing Economy is
changing the way we think,
live and do business.

5. The Sharing
Economy
uses
technology
to help
people &
companies
access and
trade idle
resources.

6. What we know about the Global Sharing
Economy
First comprehensive overview of data from
around the world
First piece of living research
www.compareandshare.com/what-we-know-about-the-global-sharing-economy/

7. The Sharing Economy is growing faster than
Facebook, Google and Yahoo combined1
Valued at $15 billion2 in its first 7 years
compared to the combined growth of Facebook,
Google and Yahoo of $11 billion3
1.Business Insider
2. PwC, 2014
3. Business Insider

8. Size of the Market
$335 billion by 20254
Collaboration at work generates £46 billion5
There are £3.5 trillion of idle resources6
$10 billion of value from idle capacity in the
car industry7
4. PwC, 2014
5. Deloitte, 2014
6. The People Who Share, 2014
7. Arun Sundararajan, NYU Stern

9. Participation Rates
28% sharing globally8
68% adults globally willing to share or
rent goods for money9
Highest in Asia-Pacific 78% willing to
share goods10
64% participation in UK11
Participation to double within next 12
months12
8. Havas Worldwide, 2014
9. Nielsen,, 2014
10. Nielsen, 2014
11. Nesta, 2014, The People Who Share, 2013
12. Crowd Companies, 2014

10. A whole generation are sharing…

11. Generation Share
• 2.68 billion globally13
• Age 25-34
• 57% can find the things they
need to rent or borrow
online14
• 73% say the Sharing
Economy is important15
13 Compare and Share
14 Havas, 2014
15. American Planning Association,
2014

12. Sharing Economy
Drivers
• Saving & making
money16
• Sustainability &
collective good17
• Technology18
• Changing values19
• Convenience20
16 Vision Critical & Collaborative Lab, PwC, 2014
17. Leo Burnett, 2014, Havas Worldwide, 2014
18.. Zipcar, 2013, Lattitude & Shareable, 2010
19. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,
IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014
20. Vision Critical & Collaborative Lab, Crowd Companies, PwC,
2014

13. Sharing Economy
Barriers
Trust
Safety & Privacy
Ease of sharing

14. Sharetrade trust
kitemark launched for
Global Sharing Week.
Vital trust framework,
infrastructure to
facilitate trust
between strangers.
Enable people to
transact safely in the
Sharing Economy.

15. For business, the Sharing Economy
signals a seismic shift in the way
that commerce happens…

16. People are no
longer reliant on
corporations for
their products &
services.
Now they can
trade peer-to-
peer.

17. The Sharing
Economy is an
opportunity for
companies to turn
costs into revenue.

18. Companies adopting
the Sharing Economy
can double their profits
within 1 year.21
21 Deloitte, 2014

19. Home Depot
Walgreens
Walmart
Kingfisher
M&S
Mariott Hotels
Avis
Pepsi
Disney
Panasonic
Visa
BMW
Enterprise Rent-A-Car
Patagonia
W Hotels
U Haul
Tesco
IKEA
Cisco
Intel
Verizon
Swisscom
Companies already engaging with
the Sharing Economy include:
Hallmark
Ford
Nestle
Adobe
Barclaycard
Visa
Oracle
Samsung
Whole Foods
Taco Bell
Fuijitsu
Xerox

20. The businesses of
the future will be
those built around
sharing.

21. Companies who
don’t engage with
the Sharing
Economy will be
out of business
altogether.

22. For People, the Sharing
Economy is also a game-
changer.

23. There are
over
£3.5 trillion22
of idle assets
worldwide.
22. The People Who Share, 2013

24. People are using technology to
make & save money by
accessing things rather than
owning them.

25. The Sharing Economy is a reason to
go online…

26. Future Predictions
40% say they will attempt new types of
sharing23
91% of sharers say they will recommend
sharing services via social media24
60% of adults in the UK say they’ll swap
goods in the future25
91% of adults intend to continue sharing in
future26
23. Havas, 2014
24. Vision Critical & Crowd Companies, 2014
25. The State of the Sharing Economy, Opinium Research for The People Who Share, 2013
26. Vision Critical & Crowd Companies, 2014

27. Be part of the
Sharing Economy and
future-proof your business.
3. Nielsen, 2014

28. Thanks for Sharing!
@benitamatofska
@compareandshare
#sharingeconomy
National Digital Conference 2015