Gamification: Customer and Employee Engagement

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Play is a range of voluntarily intrinsically motivated activities
normally associated with recreational pleasure and enjoyment.
The true o je t of all hu a life is play.
G.K.Chesterton

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7. 12/15/11Joha Huizi ga :”Ho o Ludens”

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#Influencers

9. 12/15/11#Reality is Broken Jane McGonigal

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12. Gamification of Education

13. 12/15/11Essential Game Components

14. 12/15/11PBL triade

15. 12/15/11Gamification Framework: Octalysis by Yu-Kai Chao

16. 12/15/11# Motivation & Engagement

17. 12/15/11Game Mechanics vs Human Behaviour

18. Motivations

19. Gamification Values

20. 12/15/11FLOW- Theory of motivation – Mihaly Csikszentmihaly

21. 12/15/11Serious Games: SuperBetter

22. 12/15/11Enterprize Gamification

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24. 12/15/11Deloitte: the Engagement Economy, 2012

25. 12/15/11Serious Games: Where to start?

26. 12/15/11Why Gamifying?

27. 12/15/11Enterprize Gamification

28. 12/15/11#Employee Enagement -Player

29. 12/15/11Examples of Customer/Employee enagegment

30. 30 12/15/11# Engagement =SocBiz UG Customer Engagement

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# SocBiz UG WIS Customer /Employee Engagement

32. 12/15/11Employee Engagement

33. 12/15/11Productivity enhancement

34. Social Gamification
Business values
• Engagement gap>> more customers
• Meaningful Choices>> more variety
• Progress-levels- returning customer behavior-re-branding
• Social>> more interactive (Leader boards, score, views,
competing)
• Habit>> Regular Service consumption same brand
• Immersive experience/Fun>> Service as a Need
34 12/15/11# Business values

35. 12/15/11Pros and Cons

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