The document discusses the collaborative economy and its future implications. It defines the collaborative economy as an economic model that leverages communities or crowds to rent, share, swap, barter, trade, or sell access to products or services. Key drivers include increasing population density, sustainability concerns, preferences of younger generations, and the desire for extra income. Technologies like social media, payment systems, and augmented reality will further enable sharing models. Brands can participate by renting products directly, sponsoring sharing initiatives, providing sharing platforms, and creating new product life cycles with branded currencies. Future trends may include a blurring of online and offline with augmented reality and a shift to a "power to the edge" model where collective knowledge is valued over
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
20 Trends for 2020: MTM looks to the futureNatalia Kumar
As we ring in a new decade, our team of cultural enthusiasts and industry experts has identified 20 trends that span across a diverse range of categories, including culture, tech, communications and media.
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
IBM Smarter Cities Challenge: People’s Insights Volume 2, Issue 12MSL
This week, we distill insights around the IBM Smarter Cities Challenge - a collaboration between IBM and local governments to co-fund technology-based solutions to city-specific urban challenges.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Future of data - Insights from Discussions Building on an Initial Perspective...Future Agenda
The initial perspective on the Future of Data kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
Tour d’horizon of the current digital landscape, philosophical extrapolation, identification of risks and opportunities. Why design is important and how designers can further the success of your business.
Also available in German : since-1973.com/downloads.html
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
How will the collaborative economy impact supply chains?
That's the main question Jonathan Wichmann tried to answer in his presentation at the EXCHAiNGE supply chain conference in Frankfurt on 24 June 2014.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
IBM Smarter Cities Challenge: People’s Insights Volume 2, Issue 12MSL
This week, we distill insights around the IBM Smarter Cities Challenge - a collaboration between IBM and local governments to co-fund technology-based solutions to city-specific urban challenges.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Future of data - Insights from Discussions Building on an Initial Perspective...Future Agenda
The initial perspective on the Future of Data kicked off the Future Agenda 2.0 global discussions taking place through 2015. This summary builds on the initial view and is updated as we progress the futureagenda2.0 programme. www.futureagenda.org
Tour d’horizon of the current digital landscape, philosophical extrapolation, identification of risks and opportunities. Why design is important and how designers can further the success of your business.
Also available in German : since-1973.com/downloads.html
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
This presentation is an updated and diluted version of an earlier slides deck (see http://bit.ly/2pbw2M8).
Is it really "sharing"?
Presentation of the so-called "Sharing" Economy, for a lecture about service innovation at Linköping University (LiU), during a course in Service Management and Marketing.
I talk about Unicorns; collaborative... consumption-production-finance-learning-governance; “platform cooperativism” and my research focus on shared mobility.
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Digital's Indelible Mark on Brand Building FundamentalsPerformics
Performics SVP of Communications Planning Jon Wegman discusses the evolution of "brand", offering his expertise on rethinking brand building fundamentals in the digital age.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Don’t let the breakfast tacos, parties, brand houses, and activations fool you. SXSW is growing up.
The festival has shifted from a place of discovering the next big digital innovation to a place for reflecting on how technology (e.g., AI, AR vs.VR, and Blockchain) can impact society, along with focusing on social responsibility and ethics.
Five days and hundreds of panels later, here’s a look at the trends and emerging tech that’ll be shaping the future.
How will the collaborative economy impact supply chains?
That's the main question Jonathan Wichmann tried to answer in his presentation at the EXCHAiNGE supply chain conference in Frankfurt on 24 June 2014.
My slide deck from the EXCHAiNGE conference in Frankfurt, 24-25 June 2014, focusing on how the collaborative economy impacts the supply chain. The research relies heavily on the work done by Jeremiah Owyang in this space.
Read more: http://cultbizztech.com/most-promising-start-ups-in-logistics/
Trustful and Trustworthy: Manufacturing trust in the digital era.ESADE
At the beginning of the so-called Fourth Industrial Revolution,
speaking about social innovation means looking at the Digital
Economy. This is a new economic paradigm, which not only
makes the Internet an infrastructure and a communication
channel but also a way of creating value. The disruption this
causes places us in a digital world that is ever more connected,
flexible and swifter, changing the social relationships we have
known hitherto out of all recognition. We are shifting from
Business-to-Consumer (B2C)1 models to bilateral or Peer-to-
Peer (P2P) models, where we can both buy and sell and link to
other users through platforms that set the economic heartbeat
of our societies.
21st century smart digital infrastructure changes the way we manage, power and move economic life. We should consider innovation as an opportunity to move forward.
Social Media Entertainment!e New Intersection of Hollywood .docxmckellarhastings
Social Media Entertainment
!e New Intersection of Hollywood
and Silicon Valley
Stuart Cunningham and David Craig
! " # $ % & ' ( ! ) * " & + ) , $ - & " + +
New York
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2
Creator Labor
In chapter 0, we described how the network economics of social media,
the innovation culture of Silicon Valley 1rms that own the platforms,
and the technological and commercial a2ordances of platforms have
created the structural conditions for the creator economy. In doing
that, we proposed a revisionist account of political economy, empha-
sizing the deep con3icts and creative tensions arising from the clash
of industrial cultures of the two major forces in media and tech in
the world, Hollywood and Silicon Valley. Our main revisionist e2ort
in this chapter concerns a debate equally central to media, commu-
nications, and cultural studies— creative labor. We argue, through
attention to key literature in the debate, through exploring the con-
trasts between SME and main media, as well as through the voices of
creators themselves, that creator labor is both empowered and precari-
ous. One distinguishing feature of creator labor that requires attention
is that it, by necessity, works within an algorithmic culture— which
engages another key debate in the discipline. Much of the scholarship
in these debates is designed to reveal precarity and platform control
masked by industry boosterism, rhetoric, and spin. We are animated
more by seeking to trace the elements of empowerment in comparison
to main media labor.
First, though, turning our attention to the distinctive nature and
value of creators, we outline the scale of SME and consider termino-
logical conundrums that o4en get in the way of analytical clarity. A4er
establishing the theoretical frames for the chapter, we break down the
conditions of creator labor into their component parts. 5en we exam-
ine the problematics of the business models that underpin, as well as
threaten, the sustainability of creator careers.
.. | 6789:;7 <9=;7
Defining and Mapping Creators
5e rapid emergence of social media entertainment has contributed to
a new industrial lexicon, with nomenclature almost as evanescent as a
Snapchat post and considerable opaqueness about reliable data. YouTube
used to release its revenue- sharing partner statistics every year, until it
changed its policies and permitted every user to become a partner and
thus no longer released such data. SME intermediaries, like multichan-
nel networks and talent representatives, are no more forthcoming with
their client data, emulating Hollywood’s notorious accounting practices.
As Adweek declared, the industry is “secretive and lacks transparency”
(Talavera >?0/).
5ird- party data sites, like Social Blade, o2er limited accounts of the
scale of the creator universe. It is estimated that, in mid- >[email protected], the top
1ve thousand YouTubers globally had at least one million subscribers;
more than two hundred had t.
Keynote on the 24.03. @Fourth Conference on Good Economy in Zagrep Croatia organized by ZMAG Green Network of Activist Groups. Sponsored by République Francaise, Rosa Luxemburg, Goethe Institut & Institut ZA Politicku Ekologiju.
Article about the keynote published in Croatian newspaper: http://www.vecernji.hr/gospodarstvo/napustamo-eru-konkurentnosti-i-ulazimo-u-eru-kolaborativnosti-1158925
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
The sharing economy: How economic activity is shifting to, and being enhanced...Andrea Silvello
The term sharing economy is widely perceived as a synonym of “collaborative economy” or “on demand economy”, but it actually represents a very wide concept which lacks a common definition.
Rachel Botsman defines the collaborative economy as “a system that activates the untapped value of all kinds of assets through models and marketplaces that enable greater efficiency and access ”. The concept behind the sharing economy is indeed very simple: anything that is not being used can be rented out. This framework includes services such as renting, bartering, loaning, gifting, and swapping of underutilized material or immaterial possessions. These idle resources are useful to create an efficient circular system by reallocating or trading them with people who want or need them. Recycling, upcycling and sharing the lifecycle of products are common features of the sharing economy. “Waste” is the result of a misallocation of resources: today technology often allows us to easily correct that misallocation, by redistributing or trading a great variety of “sleeping” assets and resources (table 1). For instance, Uber and AirBnb platforms allow customers to share cars and homes, while TaskRabbit connects people with free time with people who need someone to perform small tasks.
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
Future of Communication and Social Media: Gerd Leonhard at NBS Sao PauloGerd Leonhard
My presentation at the NBS agency event in Sao Paulo, Brazil, see more at http://www.mediafuturist.com/2010/02/-sao-paulo-feb-24-nbs-seminar-social-media.html
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
This week, we distill insights around a Mobile Ad Campaign in which Vicks combined several layers of data to reach moms in high flu zones with mobile ads for their premium Behind Ear Thermometer
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Brands will need to create content that engages and “reaches” consumers across channels, provide valuable services over mere advertising and master an increasingly complicated and expansive content distribution model. And, of course, they will need to rethink the way they create relationships (or conversations) with
consumers before it’s too late.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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Key Takeaways:
-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
2. Betweenthelines
Report DECEMBER 2013
1.Collaborative economy
• drivers
• what will be
• what brands can do in colloborative economy situation
2. What is in a future?
• agugment reality and how brands can use it
• new social reality and its consequence for brands
In our first report we would like to introduce you developing connection
between techologies and society, more specifically web 3.0, web 4.0
and social and economical tendencies.
We are going to start with a macro trend that now is started to
develop and in a couple of years will become pure reality –
COLLABORATIVE ECONOMY TREND .
I. What is collaborative economy?
By the Collaborative Economy Coalition:
"Collaborative Consumption, originally coined by Rachel Botsman in
her transformative book «What’s Mine is (Y)ours: The Rise of
Collaborative Consumption», is an economic model that leverages
communities or crowds to rent, share, swap, barter, trade, or sell
access to products or services."
3. Betweenthelines
Report DECEMBER 2013
I.I DRIVERS
All picture credits for Altimeter
I. Societal drivers
-Increasing population density and globalization: private ownership
borders is becoming smoothers, sustainability responsibility is
increasing, people are realizing that some of their needs can be solved
in more eco friendly, one time use ways
-Peter Pan Generation (see our short-term trend article): new
generation that prefer to spend and not saving money and buy
goods, refuse to have property in suburbs and prefer to rent
apartments in city center, they are easy – going and changing
locations, countries. For them is easier to buy some second hand
goods or rent them than buy.
Daily Mail «Generation refuse grow»
II. Economic
-People’s desire of extra income, that gives them feeling of
economical independence
«The best-known example is Airbnb, based in San Francisco, which
has helped 4m people find places to stay since it was founded in
2008—2.5m of them during 2012 alone.»
4. Betweenthelines
Report DECEMBER 2013
«Peer-to-peer car-rental services also provide insurance as part of the
deal. Mr Clark says it took RelayRides 18 months to find an
underwriter for the $1m policy that backs each driver during rentals.
(Much of the 40% commission RelayRides takes on each rental goes
towards insurance.)»
Source 1
Source 2
-Increasing non-cash transaction
III. Combination of societal and economic – urbanistic
-People are continue to moving to big cities, creating a huge
megalopolis communities, changing cities social landscape
Source 1
Source 2
-Community developing – as for a whole history of big cities
establishment citizen’s estrangement was one of the main feature of
cities (In cities there is high people density so that communicate with
everyone would cause psychological and emotional exhaustion, so
basically this emotional coldness is just a self-defense mechanism)
but with people feeling lack of humans touch and sympathy they are
starting to collaborate, first of all among friends of friends,
neighborhoods and after all – wordwilde via technology
Source
IV. Techology
-Payment systems developing
NFC payments
-Social media developing
Source
- WEB 3.0
Web 2.0 vs Web 3.0 and How it is affecting brand's stratigies
Web 2.0 -connecting people to people
Web 3.0 – connecting people to stuff
-sharing, 3d printer
-agugmented reality
-marketplace experience
5. Betweenthelines
Report DECEMBER 2013
I.II WHAT WILL BE
«The rise of sharing requires us to use a new language where «access»
trumps «ownership»; social value becomes the new currency;
«exchanges» replace «purchases»; and people are no longer
consumers but instead users, borrowers, lenders and contributors. All
of this means businesses must redefine their role from providers of
stuff to become purveyors of services and experiences» - Neela
Sakaria, SVP of Latitude
See more
Currency of new way of exchange:
•
MONEY (central reserve currency)
•
ALTERNATIVE: Knowledge, skills, services, material items, time,
reputation & social reach
See more
Collaborative Economy Requires a New Business Mindset: most
representative table by Jeremiah Owyang
Collaborative Economy Requires a New Business Mindset
Company Traditional
Mindset:
Mindset
Social Business
Mindset
Collaborative Economy
Mindset
How they
think:
Customers are in
We must now care about
charge, we’re listening extended life of good after we
Brands are
and will engage. We
sell it, and the
in charge.
care about
relationshipbetween customers.
Deal with it.
your current experience
(PACKAGING, RENTAL
with our goods.
SERVICES SPONSORSHIP)
Strategy
they
deploy:
Brand
Experience
Customer Experience
Marketplace Experience
7. Betweenthelines
Report DECEMBER 2013
I.III WHAT BRAND CAN DO IN
COLLABORATIVE ECONOMY REALITY?
As percentage of first (directly from brand or official retailers) will be
decreasing brands have to find a way to maintain reputation and
influence at market, that was created by consumers, where
consumers are in charge of prices, experiences and where is no profit
for companies.
1.
Rent your products by yourself.
Why miss opportunity to get extra profit by renting, landing your
products by yourself . Plus consumers more likely will go for this kind
of products to brand itself that to another consumer.
Toyota Rental Service
2.
Prolong brand experience in this new area
by organizing and being a sponsor for civil’s initiatives.
Citi bank launch bike share in New York
Barclay cycle hire in London
8. Betweenthelines
Report DECEMBER 2013
3.
Provide a platform
Kickstarter, ebay, etsy – sharing communities.
My Starbucks Idea from Starbucks
4.
Create your own product live circle
Branded currency
How to stimulate new purchases: new level of gamification is your
own brand currency – earn brand’s «coins» doing brand’s activities
so you can buy new products.
Best ever example is Nike program
On line currency Bitcoin performs better than real exciting currency.
TED «Future of branded currency»
9. Betweenthelines
Report DECEMBER 2013
II. WHAT IS IN A FUTURE?
As we’ve seen in collaborative economy overview one of the most
important drivers is developing of internet. As web 3.0 is almost there,
we wanted to go further and analyze in which direction it will go on and
what will be next step.
II.I WEB 4.0
As Web 3.0 connected people to stuff, Web 4.0 will go further and
connect us to… reality.
Fringe between on-line and off-line is already quite thin and with
technology development it will become almost invisible.
AGUGMENT REALITY is a trend that leads us to this
conclusion.
The Guardian about agugment reality 1&2
HOW CAN BRAND CAN USE IT?
I.
Studies and travelling
Wikitude - travelling agugment reality application that is intergrated
with tripadviser, twitter, Hotels and more.
10. Betweenthelines
Report DECEMBER 2013
II.
Printed media and advertisment
Dunill agugment reality printed advertisment demo
Heinz aggugment reality packaging promo
Layar, the world's #1 augmented reality application for iOS and
Android
Drivers for agugment reality growth - technology
Google glass – first affordable step.
FORBES «Google likely to shatter the price of glass»
News about google glass applications
FORBES graphic techologies expectations
11. Betweenthelines
Report DECEMBER 2013
II.II NEW SOCIAL REALITY AND ITS
CONSEQUENCE FOR BRANDS
As BetweentheLines Team is really curious we decided not to stop at
this half-step-point and try to understand WHAT WILL HAPPEND
IF TECHNOLOGY WILL BE ABLE TO INTERRACT NOT
ONLY WITH PHYSICAL OBJECTS (LIKE WITH AGUGMENT
REALITY) BUT WITH DATA AND PEOPLE'S MIND.
During research we founf out that this kind of technologies already
exist – like with all other innovations Military segment is the first to
adopt it.
TECHNOLOGIES AND WAY OF COMMUNICATING
With arrival of MEDIA material production gave its place to non
material. And new need of area of saving and transaction information.
Firstly it were computer to computer network and tham finally Internet
arrived. Within 10 years new step was made – social media and
social networks. And what is really innovative in them – they have
capability to self regulation and organization, they can create goals into
their system and new algorythm of making descions. That's what
made analytics think that social networks could change non-material
production.
Concept Power to the Edge was discribed in book by Dr. David
S. Alberts and Richard E. Hayes and it can be applied not only to
army but for every type of business in this new information era.
As everything changes so fast nowadays sucess of business can be
depended only at one person. That means end of centralisation and
scales of rank.
McKinsey&Company «The social economy: Unlocking value and
productivity through social technologies»
Same can be imagine with a society: no more top, middle class and
mass market – consumers already mixing products from different
segments, not being ashamed of second-hand and mass market.
12. Betweenthelines
Report DECEMBER 2013
They will be more in a community organization, probably connected
with their living area principle.
Power-to-the-edge 1) all commissions are delegated to executirs,
collaboration instead of scale. 2) innovations will allow to combine
computers and humans minds 3) open information field – fast and
everywhere (google glass + all references in social networks)
Future is collective knowledge, that can’t be achieved by one
person, so new way of motivate employees is ask them to share
information as much as they can. The whole way of how and
why to communicate will be changed, that will affect changes in
people’s value system.
SOCIETY
«Bobos» - coinage by David Brooks is an abbreviated form of
words bourgeois and bohemian – fusion of two social classes that
were in «war» for the past century. This new upper class now is a
leading power to society and culture.
In his book «Bobos in paradise» Brooks describes class inner conflict:
bobos were fighting for freedom and multiplicity so hard that
eventually their individualism in everything they do and decide leaded
to nostalgia for traditions, fundamental connections and
communities . And how to «marriage» individualism and this thirst
for groups and deep connections?
Local communities with their farm markets, coffe shops where you can
meet your neigbours and – all collaborative economy functioning
examples are taking their roots from this nostalia.
Theoratically that kind of conflicts can lead to massive changes in
society structure, but as we see so far bobos found a way to smooth
it. And power-to-edge will only help to strengthen connections and
way of communication.
13. Betweenthelines
Report DECEMBER 2013
WHAT IT WILL BE FOR SOCIETY AND BRANDS
Company Mindset
How they think
Strategy they deploy
Collaborative
Thinking about ways to
prolong product’s life.
Marketplace experience
Power to the Edge
Consumer is more than
friend – he is a partner.
Service is more
important than a
product. Brands should
be involved in sharing
ALL information –
reputation is the inly
currency. Collective and
community approach. It
is not about
personalization
anymore, but about
helping, creating a
community and brand’s
impact in communities.
Community experience.
Skills and services
experience.
14. Betweenthelines
Report DECEMBER 2013
Other sources
http://blogs.wsj.com/cio/2013/08/16/the-collaborative-sharingeconomy/
Altimetr.com
Dailymail.com
guardian.com
Forbes.com
mashable.com
McKinsey&Company.com
Allthingsd.com
Slon.ru
Bobos in paradise David Brooks