The document outlines a business plan for a coffee kiosk, including segmenting their target market as young professionals and students visiting malls, sports venues, and mobile locations. Their strengths include a unique atmosphere and student offers, while weaknesses include initial customer attraction. The plan proposes locating near colleges, offering varied products and promotions, and setting up at events to provide customers quality coffee conveniently.

1. Coffee Kiosk
Jaspreet Walia
D40
Batch:2013-2015
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2. Generic view of coffee kiosk
market in Pune
National International
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3. Main Mission: Provide customerswith finest quality coffee in the most
efficienttime and grow at a profitable rate through sound economic
decisions
STP:
Segment : Target:
 Drive through Young Generation
 Malls Office workers
 Sports venue Urban, Middle
 Mobile Cafe
Positioning:
 Various varieties of coffee.
 Quick Service
 Special offers for youngsters
 Unique décor to attract people
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4. SWOT ANALYSIS
STRENGTHS
- Distinctive Ambiance
- Special offers for
youngsters
WEAKNESS
- Attracting Customers
initially
OPPORTUNITIES
- Coffee of the Month
-Special offers for
frequent customers
THREATS
-Other popular brands
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5. Business Overview and Strategy
 Near the colleges
 Distinctive ambience
 Greater Product selection
 Effective Promotion
 Put kiosk for upcoming events
 Providing customers with what they
want, when and how they want it.
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6. Conclusion
With proper financing a kiosk can be set
up at major locations like
 FC
 MG Road
 Koregaon Park
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