This marketing plan proposes opening a tea shop called Chaye Party in Lahore, Pakistan. It will offer tea, coffee, snacks, and seating on three floors to provide a relaxing environment for customers. The plan details the menu, pricing, seating arrangements, investment needs of 19 lakh Pakistani rupees, monthly expenses of 4.6 lakh rupees, and a break-even analysis showing 354 customers needed daily. It also includes expanding in the future to offer breakfast on weekends.

1. PRESENTATION

2. MARKETING PLAN
Worked by:
M.RAMIZ BAIG 10257
NADIR SHAH 0539
SIDRA SHAHID BAIG 9545

4. CHAYE PARTY

5. EXECUTIVE SUMMARY
CHAYE PARTY is determined to become a daily necessity for local tea
addicts, a place to dream of as you try to escape the daily stresses of life
and just a comfortable place to meet your friends or to read a book, all in
one.

6. KEY TO SUCCESS
• Store design that will be both visually attractive to customers, and designed
for fast and efficient operations.
• Employee training to insure the best tea & coffee preparation techniques.
• Marketing strategies aimed to build a solid base of loyal customers, as well as
maximizing the sales of high margin products, such as espresso drinks and
others.

7. LOCATION
Location is the main part to initiate your new or existing business, so we will
started our CHAYE PARTY restaurant at main rasihd minhas road. The
reason is we want to attract families because families makes your income and
encourage your business and the price we set, it can be recover from these
type of area.

8. MENU
• CHAYE PARTY KHAAS
• COFEE KHAAS
• CAPPUCCINO
• SANDWICHES
• PASTRIES
• SOFT DRINKS
• FRENCH FRIES

9. SITTING ARRANGEMENTS
• The restaurant will be consist on ground+2 floors.
• Ground floor will be dedicated for the kitchen and for the staff as well.
• First floor will be fully equipped with air conditioners and it will be quite for
stress out, there will be 15 tables having 4 chairs of each.
• 2nd floor will be open air specially for those who wants to sits on the
TAKHAT, there will be 10 takhat having capacity of 8 customers each.

10. PRICING
CHAYE KHAAS 50/=
COFEE KHAAS 80/=
CAPPUCCINO 150/=
SANDWICH 150/=
PASTRIE 50/=
SOFT DRINK 40/=
FRENCH FRIES 100/=

11. INVESTMENT
Investment PKR
Building Security Deposit 9,00,000
Equipment 2,00,000
Cutlarry 50,000
Air Conditioner 1,50,000
Furniture 3,00,000
Building Modification 2,00,000
Other Investment 1,00,000
Initially Investment 19,00,000

12. EXPENSES
Fixed Expenses PKR
Monthly Building Rent 1,50,000
Staff Salaries 2,00,000
Security 40,000
Marketing 10,000
Variable Expenses PKR
Utilities expenses 40,000
Maintanence 20,000
Total Monthly Expenses 4,60,000

13. BREAK-EVEN
Daily Expenses PKR
Inventory (Food Items) 20,000
Total Monthly Expenses 4,60,000/30 15,334
Total Daily Expenses 35,334
Income from single
customer 100
No. of customers have to be
serve 35,334/100 354

14. EXPENSION PLAN
CHAYE PARTY will offer BREAKFAST in weekend and the menu for
breakfast will be
HALWA PURI
CHIKEN PARATHA
OMLETE

15. Thank You!