The combination of the film trailer and ancillary texts of a film poster and magazine cover was effective in promoting an urban drama film project. Each group member created their own poster and magazine cover after research. The trailer presented the same characters, themes, and colors as the ancillary texts to grab audience attention. Together, the trailer provided the foundation while the ancillary texts supported it by bringing in a larger audience, making the whole project more professional.

1. Evaluation Question 2
How effective is the combination of your main product
and ancillary texts?

2. Introduction
 Our A2 Media Studies Coursework needed us as a group to
make a film trailer and for the trailer to go alongside our
ancillary tasks of creating a Film Poster and Front Cover of a
Film Magazine. We as a group decided that we would
choose the Urban Drama genre for the film, and therefore we
put together the forms and conventions of a Urban Drama
and show our Unique Selling Point of our film in 3 different
media products. We did this so we could make our trailer
engaging and interesting for our audience. This eventually
boosted the effectiveness of the project/product as a whole.

3. Our Film Posters
 After we did our research and planning and after annotating
real film posters, we set out to all create our individual
Posters as seen above. Soon after Research and planning it
became very clear to us as a group, that the main purpose of
a film poster is to advertise and sell the film, through the
Logo/title of the film, the images that relate to the film, the
names of actors (possibly famous actors which will attract a
bigger audience), the design and of course the layout. Using
all these factors and elements to make a Film Poster a
success, we then eventually created the film posters.
Kofi’s: Richelle’s
:
Brandon’s: Connor’s:

4. Inspirational Posters to our group
 Inspirations to our individual film
posters where for many different
elements and reasons, from the
right you can see how the
stances of the characters from
the posters where inspiration for
both Richelle’s and Brandon’s
Film Posters
 Whereas from the poster to the
left, it is clear that the layout of
this poster was a huge
influence in Connor’s Film
Poster.

5. Film Posters Analysis
 We believe that although film posters are simple, that it is
very effective as it attracts a huge audience to come and
watch your movie as it is associated with your film. The
image of the model or main image of a poster is the main
attraction of any film poster, as it is the central image and
therefore is the first thing you see as the audience. And we
believe that a Film Poster is an amazing and effective way of
promoting a film, and is very important as it could raise the
number of the audience by thousands.

6. Our Front Cover’s of our Film
Magazines
 After doing more reasearch and planning we looked at and analysed a
range of Film Magazine Front Covers between the four of us, we then
went on to create our own individual Film Magazine Front Covers as
seen above. During reasearch and planning and analyzing and
annotating different front covers, we all, as a group understood all the
forms and conventions of a normal real film magazine front cover such
as including a masthead, tagline, other films, page references,
barcodes and much more, we then realised that this was a great way of
marketing a film as if an audience doesn't’t see a film poster but buys
regular magazines they will come across your film which will encourage
them to go and watch it and even go and watch the trailer to find out
what the film is about further.
Kofi’s: Richelle’s
:
Brandon’s: Connor’s:

7. The Urban Drama Trailer
 After all of us had researched trailers, (Shank caught our
entire groups eye) we learnt that the trailer is the foundation
for which the themes, characters, images, colours, music and
plots of the film and synergy campaign are first taken, as it
presents all the main and exciting parts of the film which
grabs the audiences attention and encourages them to watch
the full film. To conclude, we think that our trailer contributes
the most to the entire product/project as it shows off the
same characters, colours, etc. as the Front Cover of our Film
Magazines and Film Posters.

8. Conclusion
 Overall we believe (that like a building) our Film Trailer is the
bases of the entire project and that the Film Poster and Front
Cover was the supports (that hold up the house). We know
that our trailer (or any trailer) would not be as successful and
have as much views without our Film Posters and Front
Covers, as they bring in a larger audience than the trailer
alone, as it almost a form of ‘Promoting’ our trailer because of
the extra audience members. Therefore we believe that the
ancillary tasks/texts were very important in the whole project
and that it helps the Main Product as a whole and adds for
the overall professionalism of the entire project.