The document discusses how a media product uses, develops, and challenges conventions of real media. It analyzes a film poster, magazine cover, and trailer created by the author. The poster uses conventions like a large bold title but develops it further by using all capital letters. The trailer uses lighting and angles to conform to film noir conventions and develop suspense. As an independent film, it could not use some conventions like starring actors. The magazine cover challenges the convention of placing the character's head over the title due to available images. Overall, the author examines how their work adheres to or transforms traditional media conventions.

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?

2. CONVENTIONS
There are a number of conventions which I researched before I began
to construct my trailer, magazine cover and poster.
This allowed me to develop a further understanding of conventions and
meant I could investigate different ways to challenge and conform to
conventions effectively.

3. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS
AND CONVENTIONS OF REAL MEDIA PRODUCTS?
Within the poster I have created I used a number of conventions such as a
large title, in a bold font. By using this convention it allows my potential
consumers to see the name of the film straight away and persuade them to
go and see the full theatrical film.
This convention is used in a number of other film posters allowing the poster
to be executed effectively to the audience to ensure the film is promoted
successfully.
I have developed this convention further by also putting the titles in
capitals, meaning it can be read even more clearly.

4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
In this shot from my trailer (the top one) a mysterious
mise-en-scene is established, done by the use of
lighting (chiaroscuro) this conforms to conventions in
the film noir genre as it contributes to the suspense.
By not showing where the car is heading also
conforms to the narrative of trailers, as the audience
don’t expect the whole story to be revealed.

5. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
In this shot my male protagonist is captured with a serious
expression on his face, similarly to Ryan Gosling in Drive.
By capturing this expression, the seriousness of the film noir
genre along with an enigma code is continued, to mystify the
viewer, and ultimately persuade them to come and watch the
full theatrical film.

6. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
In the shot on the right; the girl is shown as dead. This contrasts to the
film noir ideology that the female lead, known as the femme fatale,
is likely to be the most dangerous character in the plot, and in fact
be the murderer themselves.
This scene is also contrasting to typical shots of dead characters as
due to the resources available, as well as the actress, I found it tricky
to emphasize that she was dead. The effect could have been created
better if I had used lower lighting in the scene to create more
shadows, pale makeup and blood to make the shot more realistic,
and a close-up of the weapon used to kill her.
In contrast to the shot, here is
a more brutal representation
of a dead woman, from the
film memento.

7. Due to my film being an independent; it would be unsuitable to use some of the conventions, such as
the use of my actors names as star vehicles. This technique works effectively for other film
producers as they may be targeting a larger mass market, where names of actors, even if they
aren't well established may work well as a selling point. I decided to challenge this convention as
I also followed a number of other poster conventions such as the use of a credit block,
Conventions used:
Credit block
Tagline
Reviews
Eye-catching
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
Challenges:
Not using actors names as star vehicles
Coming soon or release date
Laurels

8. On my magazine cover, the convention of placing the characters head over the title, is
challenged. This is due to the images I had available, as if I carried out a reshoot, it is like
the image would end up looking very different to the image used on my poster.
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
I have challenged the convention by also
using an almost extreme close-up of the
character, meaning that the effect created
is more intense.

9. Conventions I have used Conventions I have challenged
Bold title Using an extreme close up
Reviews Not stating director
Sharp, intriguing image Not using any awards
Credit block
tagline
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
Poster

10. Conventions I have used conventions I have challenged
Using a suitable strapline Wrote about the main story i.e last breath
Barcode Head covering the title
Listing names at bottom to suggest lots of content
date
Empire logo
Direct address
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?

11. Conventions I have used Conventions I have challenged
Montage of clips Shorter than most trailers
Narrative
Fast paced soundtrack
Coming soon
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP
OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?