The document discusses the conventions and design elements of a horror movie poster and website. It emphasizes the importance of visuals, such as dark colors and specific fonts, to enhance the horror theme, as well as the inclusion of necessary information like actor billing, release dates, and company credits. Additionally, it describes how the website mirrors these conventions with sections for content, news, and audience engagement features.

2. MOTION PICTURE POSTER
M Y C R E A T E D P R O D U C T
A N E X I S T I N G
P R O D U C T
The actress is
shown in a
medium long shot,
to show what she
looks like.
The use of extreme
font to give the sense
of the horror genre as
horror fonts tend to
stand out
Dark colours and
low key lighting to
show that evil has
surrounded the
protagonist
Actor and actress
name
Billing block – to
give credit to the
production team
and media
companies that
helped produce
and distribute the
film.
Release date of
the film Media companies idents.
Use of
extreme
font to
show the
sub-
genre/
element
of horror
Actor and
actress name
Billing
block – to
give credit
to the
production
team and
media
companies
that helped
produce
and
distribute
the film.
Use of dark
colours to show
that evil is
surrounding the
protagonist and
that the
antagonist has
dominance over
her
The actress is
shown in a
medium long shot,
to show what she
looks like.
Release
date of the
film
Media
companies
idents.

3. STRUCTURE OF THE POSTER & WHAT IS TYPICAL OF
ITS ARRANGEMENTS
Actor and actress name
These are put there because
If the audience don’t remember what
the actors/tress’ look like, they will be
familiar with the name.
Tagline
This is put here because it
is what sticks in the
audiences head when they
remember a motion picture.
Important Characters
These are put there so that the
audience can recognise the characters
(i.e. what they look like and what they
wear) and generally in horror it is
either/ always the protagonist and the
antagonist.
Motion Picture Title
This is so that the audience can recognise
what the motion picture is called when they
go to see it and also it is placed in a eye-
catching font, this is so again that the
audience can recognise the title through
visual remembrance and it can also link with
the film’s sub-theme.
Billing Block
This typically placed at there because it is
usually the bottom section of the poster
where the details and other useful
information got to. The purpose of the billing
block is ti give credit to the production
companies, actors, and other important
individuals of the production.
Company Idents
This is placed in the poster because (like the
title font) it gives the audience visual
remembrance of the companies that were
involved in the production of the motion
picture.
Release Date
This put in the poster because the
audience would want to know when the
picture debuts in cinemas if they liked
movie’s advertisements, and it can also
lead to excitement for the films release.
Website
This placed in the poster because it gives that audience details
of where else to go for more content of the motion picture.
Colours and lighting
Usually horror posters have a mixture of both
light and dark colours to illuminate the
characters and it is usually covered in black
(dark light) because it shows the antagonists
dominance over the protagonist.

4. OVERVIEW OF THE POSTER
With the posters, I wanted to use similar conventions throughout to try and make my product as
professional as possible. I wanted my poster to have the horror convention shown clearly and first
I wanted to have a good photo that shows my protagonist in a situation, the reason for this is
because she is the main character alongside the antagonist and is what my audience will follow
with in the film, this also gives a hint of what the plot revolves around with (the mobile phone) as
the story is about the dangers of technology and social media and how it shows the antagonist ‘s
power of dominance as he is shown in the phone looking at her and behind her .
Challenging the convention is difficult because with horror, the poster has to have certain elements that
shout horror; such as; low hey lighting as it signals the unknown, more skin (to appeal to the male
audience), a distinctive antagonist (one that has a sinister look that I have conveyed by giving him
red, bold eyes and the use of the hood and dark colours) and a tagline (to stick into the audience’s
head which I have shown by placing it in the middle right of the poster, it related to the media and
the internet by making it say “don't get caught in his web”, web meaning the internet).
I had my poster include the film’s title as it is the biggest font in the product in distinctive font, this is
because I choose it to be pixelated to match with the sub-theme of the film and to make it visual
remembered by the audience by the style and presentation that the title is shown in. I also included
the release date of the film and the website link, to tell the audience of the motion picture’s debut
and where to find more content of the film. I feel that the structure of my poster fits in
conventionally as you have the right components of a typical motion picture poster (including the
billing block, to give credits to the companies and important people involved in the production and
the companies idents, to give visual remembrance to the audience.

5. MOTION PICTURE WEBSITE
M Y C R E A T E D P R O D U C T
A N E X I S T I N G
P R O D U C T

6. CONVENTIONS OF A HOME PAGE Motion Picture Title and Taglin
Usually placed at the top of
the website and it is usually
the first thing that the
audience sees when entering
the site.
Content’s bar
Placed underneath the title,
this is because it allows the audience to click
on and view the different sections of the website
In which they can access for other content (i.e.
Downloads and photo gallery).
Picture/ Animated image
Used to give the audience an
uncomfortable feeling, and it is
usually used to place them in the
protagonists shoes, most main
pictures of the website usually
have the antagonist.
Reviews
The most typical part of the website, they act
as mini advertisements to the audience by
having reviews of the film by major media/
mass media companies such as; newspaper
and magazine companies.
News and updates
Used to keep the audience up-to-date on
the events of the film (i.e. premiere, when
the different stages of the film (when
production is starting) and other important
information.
Social Media
Similar to the news, but is
placed there so it allows the film
to broaden to a wider range of
audiences by having its own
social pages, giving the
audience content (in terms of
cast roles, competitions and
links to content (i.e. interviews
with the stars and director of the
film and clips from the motion
picture and behind the scenes.
Billing block and Company
idents
The same with the poster and the trailer, the
billing block is consistent throughout
because it gives thanks to the companies
that helped make the motion picture and
sometimes the website. As well as the
company idents to give visual remembrance
to the audience.
Hyperlinks
Allows the audience to have the
freedom to go to other pages,
hyperlinks can be identified by a
button, different colour or
underlined.

7. MY CREATED PRODUCT PAGES/ OVERVIEW OF
THE WEBSITE
With my created website, I wanted it to look professional and typical of an existing webpage product. I had created the homepage (which tells the
audience everything that they can look at on the website (i.e. contents bar) including news about the film, the reviews by top media publishers (to
give the audience anticipation because if they’re favourite magazine (e.g. Vogue) left a good rating on the film then they’ll go and see it). Among my
website are different pages and contents for my audience to browse because I wanted to have visual content that my audience can look at (and
even download). For example; the downloads page (in which I have different posters and screensavers for phones and computers), the downloads
page helps to develop the convention of existing webpages because the reason for it is so that my audience can have access to content that they
can have and also it acts as an advertisement because if they have it on their phones and they browse through it in public and another member of
the public looks at it they will be drawn to the image and research the film (which the posters in turn leave a visual remembrance in the audiences
head). Also the different pages give different content and aspects for the film (i.e. “gallery” having film stills, “about” having the synopsis of the film
without spoiling it, “trailer” to show the main product of the motion picture and again the downloads page for content that the audience can