The document discusses how Mendeley can help build research applications by opening up access to content in its catalog. It notes that the internet contains a huge amount of information but individual sites contain only a small portion. It also discusses how search engines are failing users and how social discovery through platforms like Mendeley that leverage readership metrics can help with discovery. Mendeley aims to get content circulating more widely on the web and provides tools to discover content through relationships between articles.

1. Building Research Applications with MendeleyWilliam GunnHead of Academic Outreachwilliam.gunn@mendeley.com
Opening up content discovery for your catalogue

2. The Internet is BIGYour site is small

3. •Why We Desperately Need a New (and Better) Google
•Dishwashers, and How Google Eats Its Own Tail
•Content Farms: Why Media, Blogs & Google Should Be Worried
•On the increasing uselessness of Google
•Coding Horror: Trouble In the House of Google
•VidekWadHwa, Techcrunch
•Paul Kedrosky, Infectious Greed
•Richard Macmanus, ReadWriteWeb
•Alan Patrick, Broadstuff
•Joe Atwood, Coding Horror
•“As part of Christmas shopping for my wife, I searched for "iPhone4 case" in Google. I had to give up completely on the first two pages of search results as utterly useless, and searched Amazon instead. “
Search Engines Are Failing

4. Enter Social Discovery

7. Get the content out of the silo and circulating in the wider web

8. Metrics as a discovery tool

9. Ranking by readership at Mendeley

11. JISC DURA Project
http://jisc-dura.blogspot.com

12. http://swets.com/mendeley

13. http://swets.com/mendeley

14. Select relation: supportsrefutescomplementsuses same method... Result: A human-curated, constantly evolving semantic article database
Linked Data #FTMFW

15. www.mendeley.comwilliam.gunn@mendeley.com

16. Code word: Belgianhttp://mnd.ly/C4L2012WG