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Creating a Collaborative 
Network for Scientists 
William Gunn 
Head of Academic Outreach 
william.gunn@mendeley.com 
@mrgunn
Based in London & New York, Mendeley is researchers, graduates 
and software developers from... 
...backed by co-founders and 
former executives of: 
Supported by:
How Mendeley is used for…. 
Science 
Scientific Communication
...and aggregates 
data in the cloud 
Mendeley extracts 
research data… 
Collecting rich signals 
from domain experts.
Instrumenting the Research 
Workflow 
Search 
Read 
Annotate 
Organize 
Write 
Import
Rich user profile data
300 million documents uploaded 
2.0 million users 
Cambridge 
Stanford University 
MIT 
Imperial College London 
University of Oxford 
Harvard University 
University of Michigan 
University College London 
University of California at Berkeley 
Columbia University
New data on research impact 
 Get better data on what's 
working 
 Get it faster 
 Serve all the stakeholders in 
research
Research is too slow
Google Analytics for research
Google Analytics for research
ReaderMeter.org Personalized Impact
Personalized Impact
Enter Social Discovery
Metrics as a discovery tool
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