This document provides tips for using viral marketing to promote organic efforts through creating engaging content. It emphasizes the importance of building networks by submitting content to sites like Digg, StumbleUpon, Facebook and Twitter. While submitting to these sites is recommended, it should not be the sole promotion strategy. The document also stresses testing different types of content like infographics and interactive graphics to see what resonates best with users. Proper optimization of social media sharing and ensuring proper attribution of content is also advised. The overall goal is to generate organic exposure and links through creating great content that spreads naturally across networks.

1. Igniting Organic Efforts withViral Marketing

2. Let’s Start with the W’s Who What Where When Why

3. Who

4. What

5. Where

6. When

7. Why Social Indicators Unique & Natural Links High Exposure

8. Best of All

9. Creating Great Content “Great content isn’t great unless it’s discovered and shared.” -Lee Oden

10. Build Your Networks! “Submitting to Digg, Stumbleupon, Facebook, and Twitter is not a promotion strategy.” -Wil Reynolds

11. Facebook: The King of Sharing *estimated that sharing produces 10% of all internet traffic Source: http://techcrunch.com/2011/06/06/sharethis-facebook-38-percent-traffic

12. StumbleUpon Growing 20% per month since 2011 Accounts for 43% of social media site traffic 13 Million Users 43% SM Site Traffic 500 Million Users 38% SM Site Traffic

13. Popular Types of Viral Articles

14. Key Ingredients Compelling title Skimmability Supporting images and/or video Awesome adjectives = WIN!

15. Cracked.com Cracked the Code

16. If All Else Fails

17. Creating Great Graphics “Infographics are not dead, info[crap]ics are!” -Chris Bennett

18. Clippy Won’t Help You!

19. Necessary Combos (not either/or)

20. Gather Solid Research “Data earns links; opinions…not so much.” -Rand Fishkin

21. Too Much Info, Not Enough Graphic

22. Let Me Be Social! Source: http://www.dewittlaw.com/casey-anthony-trial-analysis-infographic/

23. Extra Effort on Design

24. Or…Vary Your Design

25. Find What Users Like Best 3,235 views 2,184 views 2,496 views 2,870 views 4,417 views Winner, Winner, Chicken Dinner

26. Interactive Graphics Source: http://www.nytimes.com/interactive/2010/02/01/us/budget.html?hp

27. Effects on SEO meh. Source: http://www.mnui.com/travel-accidents

28. Smart Social Keyword-Rich URL Alt & Title Tags Optimized Embed Code

29. Results Generating a steady stream of 2,500 uniques each month.

30. Guest Virals

31. Check for Attribution Source: Tineye.com

32. Easy Exposure & Links

33. Last, but Not Least Test, test, test…

34. Vince Blackham @vinceblackham vinblackham@gmail.com