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Google Presentation for COM 495
- 1. Presentation created by Meme Ellis
- 2. The Birth of Google • 1996- Larry Page & Sergey Brin built a search engine called “BackRub” in 1996 • 1997- The two decided to change the search engine name to Google • 1998- Google was founded
- 3. How Google Search Works http://www.youtube.com/watch?v=BNHR6IQJGZs
- 4. Google Facts • The name originated due to a misspelling of “Googol” • Google has more than 1 billion unique visitors per month • 97% of their revenue comes from advertisements: • http://www.wordstream.com/articles/most-expensive-keywords • The Hot Searches from today (March 5, 2012) at 3:50 pm:
- 5. Backlash/Criticism • Nicholas Carr asked, “Is Google Making Us Stupid?” (81% of long-term experts said no) • Consumer Watchdog is Anti-Google • France states that the new privacy rules may be violating European Law • Claim they can fine up to $400,000 for privacy breaches
- 7. What Does This Mean? • Took 60 individual privacy policies and combined them into one policy to span all of their products • Experts believe users will not see much of a difference • This new policy does not allow Google to gather more information about its users • It does allow Google to do more with the information already collected by merging data from all the Google services that were used
- 8. Questions to Discuss • Why do you choose to use or not use Google Search? • Does the new privacy policy change your mind about using Google? Why? • How successful do you think Motorola will be under Google’s wing?
- 9. Google Easter Eggs 1. Open a Firefox or Chrome window 2. Go to http://www.google.com 3. Search: • tilt • z or r • recursion • google pirate & press “I’m Feeling Lucky” • google gravity & press “I’m Feeling Lucky” • find chuck norris & press “I’m Feeling Lucky”
- 10. Future: Google Glasses • Google expects to begin selling eyeglasses that will project information onto the lenses by the end of this year • Will be projecting information, entertainment, and advertisements • Powered by Android software • Features include GPS, motion sensors, camera, and audio inputs/outputs
- 11. Works Cited Anderson, Janna Quitney, Elon University, Lee Rainie, and Pew Internet & American Life Project. "Does Google Make Us Stupid? ." Pew Research Center. N.p., n.d. Web. 12 Feb. 2012. <http://pewresearch.org/pubs/1499/ google-does-it-make-us-stupid-experts-stakeholders-mostly-say-no>. Bertolucci, Jeff. "Google's Top Easter Eggs, Gags, and Hoaxes: 2011 Edition | PCWorld." PCWorld. N.p., n.d. Web. 5 Mar. 2012. <http://www.pcworld.com/article/217752/ googles_top_easter_eggs_gags_and_hoaxes_2011_edition.html>. Bilton, Nick. "Behind the Google Goggles, Virtual Reality." The New York Times. N.p., n.d. Web. 2 Mar. 2012. <http://www.nytimes.com/2012/02/23/technology/google-glasses-will-be-powered-by-android.html? _r=1&scp=4&sq=google&st=cse>. Bosker, Bianca . "Google Privacy Policy Changing For Everyone: So What's Really Going To Happen?." The Huffington Post. N.p., n.d. Web. 2 Mar. 2012. <http://www.huffingtonpost.com/2012/02/29/google-privacy- policy-changes_n_1310506.html?>. Bullas, Jeff. "50 Amazing Facts and Figures About Google | Jeffbullas's Blog." Social Media Marketing and Blogging. N.p., n.d. Web. 2 Mar. 2012. <http://www.jeffbullas.com/2011/05/16/50-amazing-facts-and-figures- about-google/>.
- 12. Works Cited Efrati, Amir. "Google Notches One Billion Unique Visitors Per Month - Digits - WSJ." WSJ Blogs . N.p., n.d. Web. 2 Mar. 2012. <http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/>. "Google." Google. N.p., n.d. Web. 2 Mar. 2012. <http://www.google.com>. "Google Trends: Mar 5, 2012." Google. N.p., n.d. Web. 5 Mar. 2012. <http://www.google.com/trends/hottrends? sa=X>. Krazit , Tom . "An inside look at Google's loudest critic | Relevant Results - CNET News." Technology News - CNET News. N.p., n.d. Web. 12 Feb. 2012. <http://news.cnet.com/8301-30684_3-20024449-265.html>. "Overview ." Google. N.p., n.d. Web. 2 Mar. 2012. <http://www.google.com/intl/en/about/company/>. Pfanner, Eric. "France Says Google Privacy Plan Likely Violates European Law." The New York Times . N.p., n.d. Web. 2 Mar. 2012. <http://www.nytimes.com/2012/02/29/technology/france-says-google-privacy-plan-likely- violates-european-law.html?scp=2&sq=google&st=cse>. "Policy & Principles ." Google. N.p., n.d. Web. 2 Mar. 2012. <https://www.google.com/policies/>. "The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream." WordStream Internet Marketing Software. N.p., n.d. Web. 2 Mar. 2012. <http://www.wordstream.com/articles/most-expensive- keywords>.
Editor's Notes
- -Who here does NOT use Google products and why? \n-Which google products do you use most? \n-Decided to mainly focus on Google Search since its the most popular service\n
- \n-Two Stanford Computer Science Graduate Students \n-They became friends because Sergey was assigned to show Larry around when he was considering Stanford for Grad school (coming from University of Michigan) \n-According to some, they disagreed on nearly everything during their first encounter \n
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- -1 followed by 100 zeros \n
- -out of 371 long term experts \n-worried about the sheer amount of data google gathers on internet surfing/too much power and influence\n-The French Privacy agency wrote a letter to Larry Page saying that the policy was unclear on how the company would use the private data\n-&#x201C;Our preliminary investigation shows that it is extremely difficult to know exactly which data is combined between which services for which purposes, even for trained privacy professionals.&#x201D;\n
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- &#x201C;Users are not likely to see any difference actually because most of what Google is doing they have been always able to do,&#x201D; said Jules Polonetsky, director of the think tank Future of Privacy Forum. &#x201C;They were already tracking, personalizing, and tailoring profiles for users based on the different things that you did. There now will be some more data that will be available to do this.&#x201D;\n\nGoogle has come under fire for its failure to allow users to opt out of its privacy policy change\n
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- -A few people have seen the glasses and said the location services will be huge. For example, if looking at a landmark, Google will be able to provide historical information about it\n-Facial recognition software...if this improves the glasses can tell if you if you&#x2019;ve met someone before on the street \n
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