Google Plus
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Google Plus is a social network launched in 2011 that allows users to connect with others and organize contacts into circles like family and friends. It introduced features like video chat, profiles, and a "+1" button to indicate likes. While it had 250 million registered users by 2015, only 150 million were active. The document discusses how Google Plus differs from Facebook and how its features like circles and "+1" could benefit businesses for networking, advertising, and search engine optimization once the platform grows in popularity.
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This document discusses how ideas and memes spread through online communities. It defines memes as snippets of cultural information that are shared person-to-person until they enter widespread consciousness. Opinion leaders are identified as influential individuals who shape attitudes within a community. The concept of social capital is introduced as the resources accumulated through community relationships that can be traded for other benefits. LinkedIn and selectively accessed online communities called "gated communities" are provided as examples of networks that enable the building of social capital.
Mktg338 002-ch3-presentation
This document discusses market segmentation and targeting strategies used by various companies. It describes how Apple segments the market and targets consumers seeking new technology and mobile communication/entertainment. It also outlines how McDonald's uses its annual Monopoly promotion game to engage customers, provide an interactive experience with its products, and offer chances to win prizes. Finally, the document mentions how marketers can divide audiences according to perceived benefits of products and services.
Mktg338 001 CH3
This document summarizes a presentation on Chapter 3 about social consumers. The presentation will discuss digital identity including social footprint and lifestream, and how social life has changed thinking. It will include graphs, charts, and videos describing digital identity and social life. Topics to be covered include logins, segmentation, GPS technology, the closing of Rindge Dam, and the Doritos and Pepsi Max Crash the Super Bowl competition.
Strategic planning with social media
Social media platforms can be leveraged for strategic planning purposes. When used effectively, social media allows organizations to better understand customer interests and needs, gather market insights, and engage stakeholders for feedback. By monitoring social conversations and analyzing social data, planners can gain valuable perspectives to inform goals, objectives, and tactics.
Social Media Metrics
The document discusses the importance of using metrics to measure the effectiveness of social media campaigns. It provides examples of common metrics used to measure reach, engagement, brand awareness, and sales conversions. Additionally, it emphasizes that the choice of metrics should depend on the specific objectives and timeline of the social media campaign.
Mktg338 001 current-eventchp9
This document discusses social media research methods like social media listening and monitoring. It explores ethical questions around user monitoring and whether alternatives like Twitter could replace cookies for tracking users across devices. Twitter's ability to track user behavior across its platform and link it to television viewing allows it to target ads. The document also discusses Facebook's terms of service, use of cookies and pixel tracking, and questions around privacy with its Messenger app.
Miller.clark.mktpresentation4 morris.doc (1)
The document discusses the horizontal revolution in social media and how it has led to the rise of social communities, social publishing, social commerce, and social entertainment. It provides examples of popular social platforms for each category, such as LinkedIn for social communities and League of Legends for social entertainment. The document also encourages users to check their social media status and engage with others by liking, commenting on, or sharing posts.
Mktg 338-002 Edited Current Event Summary
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The Horizontal Revolution- Summary of Presentation_MKTG 338-002
The Horizontal Revolution- Summary of Presentation_MKTG 338-002SALISBURY UNIVERSITY -- Social Media Marketing Class
The presentation discusses the horizontal revolution in social media. It will begin with a video about social media in 2014 to get the class thinking about changes. Students will then post on social media about hump day and later check for responses. The presentation will cover the four zones of social media, the dark side of social media using an example, and how e-commerce relates to challenges like the ALS ice bucket challenge. It will conclude with a customer service game and discussion of the LARA framework for company responses to customers on social media.Linkedin
LinkedIn is a social media platform for professional networking. It allows users to connect with colleagues and find new jobs or business opportunities. Users create profiles resembling online resumes to showcase their careers, experiences, skills, and achievements. Common users include executives, business owners, managers, and professionals from Fortune 500 companies. Since launching in 2003, LinkedIn has grown to over 225 million users and is a popular site for job searching and recruiting.
Snapchat
Snapchat is a mobile app that allows users to send photos and videos (snaps) that disappear after being viewed for 1 to 10 seconds. It has over 400 million daily messages and is most popular among 13 to 23 year olds. Snapchat tracks users' top friends and displays them as "Best Friends." The impermanent nature of snaps and ability to screenshot promote both connection and risky behavior on the platform. Businesses are beginning to use Snapchat for advertising through coupons, giveaways and previewing new products. With growing advertising opportunities and a trendsetting user base, Snapchat is positioned for continued future impact and growth.
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- 1. Google Plus By: Greg DiBlasi
- 2. New social network designed to connect you with anyone, anywhere Start by finding friends Organize people into circles. “Family, Friends, Work, etc.” Build a Profile Plus one- Shows people what matters most to you Hangouts- Live video conferencing
- 3. Background Launched June 28th 2011 Started as invite only, opened to everyone that September Has 250 million registered users. 150 are active
- 4. Different from Facebook. Hangouts are great for business and personal use. Plus 1- This can help business pages SEO. Once it takes off, this could be huge for advertising.
- 6. Start by following a few well known people Ad your friends and families to your circles Plus One the things you like You can share things with the world or just one person Influence others by posting what matters to you
- 7. There are a bunch! To name a few: Dell Pepsi Spotify Wal-Mart Salesforce Currently no advertising on Google Plus.
- 8. Always have to be careful what you put online. You control your content better with Google Plus Be Smart, don’t put stuff out there that could come back to bite you
- 9. http://www.google.com/+/learnmore/events/ https://plus.google.com/u/0/pages/create https://plus.google.com/+avinash/posts/RuKgeRQ H4wz http://blog.reachlocal.com/189951/2011/07/27/ how-google-plus-could-impact-online- advertising-and-seo.html http://www.stateofsearch.com/how-to-use- google-a-quick-guide-and-thoughts-on-google- plus/ http://en.wikipedia.org/wiki/Google%2B