The digital lunch & learn agenda covered topics around location based services, social media customer engagement, the impact of technology on health, data analytics, and crowdsourcing. It also included a section on new developments with Facebook and Twitter as well as a showcase of 10 minutes of cool new technologies and digital marketing campaigns.

1. john st.
digital lunch & learn

2. Agenda
1. Location Based Everything
2. Social Media Customer Engagement
3. The Impact of Technology on Health
4. Data Data Data
5. Crowdsourcing
6. 10 Minutes of Cool Shit

3. Location Based Everything

4. Foursquare/Gowalla

5. Loopt

6. Yelp

7. Square

8. Tripit

9. EveryBlock

10. Social Media &
Customer Engagement

11. What’s New with Facebook?
The numbers
Approaching 500 million. Internet has
1.3billion.
Like Button
Like Everything

12. Likebutton.me

13. Facebook Credits
Real gifts on
Facebook

14. A Creeper’s Utopia
Bing search
results

15. Facebook Applications
“Trip Advisor Trip Friends”

16. Facebook Application
Axe Fantasy Cup
Pit the hottest girls among your
facebook friends against other guys
from around the world.
http://www.facebook.com/axeeffekt?v=ap
p_114182805286126

17. What’s Coming?
Location based services
“We will not compete with Foursquare”.
FB window decal.

18. Building the Future of FB

19. What’s New with Twitter?
Promoted Tweets

20. Mountain DEWmocracy

21. Hide a Case Challenge
http://hideacase.com

22. Impact of Technology on
Health

23. Mobile Apps

24. fitbit

25. sogo

26. 23andme

27. Data Data Data

28. Mash Ups
Spell with Flickr
• http://metaatem.net/words/

29. Mash Ups
Kayak Where Can I Fly For How Much?
• http://www.kayak.com/explore/#/NYC

30. Mash Ups
World Cup 2010 Match Replay
http://www.guardian.co.uk/football/world
-cup-match-replay

31. Data for Advertisers
Obviously
Measure what works and what
doesn’t.
Power Eye
Tell people why they’re receiving
the ads and give them the
option of opting out.

32. Why All the FB Privacy Talk?
• Facebook Privacy Settings – Why?
• Quit Facebook Day Results:
35,000 out of 500,000,000 users quit.
The Real Reason?

33. World Domination
If you control people then you control the web.

34. The Semantic Web
• Don’t confuse “the Internet” with WWW.
• HTML tags are “dumb”. The semantic
web would be filled with “smart” tags.
• When I “like” something…
The data produced will be
who/when/what and eventually when.
<img>john st.</img> vs. <ad
agency>john st.</ad agency>

35. The Internet of Things

36. The Internet of Things
Sticky Bits
- Tagging the world’s barcodes

37. Google Goggles
http://www.youtube.com/watch?v=Hhgfz0
zPmH4

38. The Internet of Things
Nike+ & Fit Bit
Fiat EcoDrive
Arduino
an open source robot brain.
http://www.arduino.cc/

39. Web 3.0: The Internet of Things

40. Crowdsourcing

41. Johnny Cash Project

42. Kiva

43. City One

44. Groupon

45. 10 Minutes of Cool Shit

46. Lucyphone
http://vimeo.com/7401011
Google Chrome Speed Stunts:
http://www.youtube.com/watch?v=nCg
QDjiotG0&feature=player_embedded
Acne Dice Stunt
http://www.youtube.com/watch?v=rTZ6
oDgUzkU

47. Uniqlo images = coupons campaign
http://bit.ly/arijFD
Olympus AR:
http://www.youtube.com/watch?v=P
9Nd04dW2-M
Billboard Yourself
http://vimeo.com/11870207

48. History Pin:
http://www.historypin.com/
Verizon surprise
http://www.youtube.com/watch?v=V4It
Ko5LN9Q
Smile Activated Ice Cream Machine:
http://su.pr/1R9ncn
Ericsson’s Big Cheer:
http://www.ericsson.com/campaign/big
cheer/185492

49. FB page hijacking
http://www.digitalbuzzblog.com/twentyt
hree-vs-alex-bogusky-case-study/
Google Holodeck
http://www.youtube.com/watch?v=ar5b
3HUj_Sw&feature=related
G-Speak
http://vimeo.com/2229299

50. Mini Taunts Porsche w/ Rocky IV
Montage
http://jalopnik.com/5565400/mini-
taunts-porsche-with-hilarious-rocky-
iv-spoof
Coke’s – The Secret is Out There
http://www.contagiousmagazine.com/2
010/06/coca-cola_12.php
Tiffany’s Engagement Ring Finder
http://bit.ly/cdSYGr

51. PUMA Hard Chorus
http://www.youtube.com/watch?v=K-
_rf2jVxxY