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Altmetrics: Analyzing the value in scholarly content 
William Gunn 
Head of Academic Outreach 
william.gunn@mendeley.com 
@mrgunn
Based in London & New York, Mendeley is researchers, graduates and software developers from... 
...backed by co-founders and former executives of: 
Supported by:
...and aggregates research 
data in the cloud 
Mendeley makes science more collaborative and transparent: 
Mendeley extracts research data… 
Collecting rich signals 
from domain experts.
Instrumenting the Research Workflow 
Search 
Read 
Annotate 
Organize 
Write 
Import
Rich user profile data
300 million documents uploaded 
2.0 million users 
Cambridge 
Stanford University 
MIT 
Imperial College London 
University of Oxford 
Harvard University 
University of Michigan 
University College London 
University of California at Berkeley 
Columbia University
Why are altmetrics important? 
Get better data on what's working 
Get it faster 
Serve all the stakeholders in research
Research is poor quality 
Amgen: 47 of 53 “landmark” oncology publications could not be reproduced. 
Bayer: 43 of 67 oncology & cardiovascular projects were based on contradictory results 
Dr. John Ioannidis: 432 publications purporting sex differences in hypertension, multiple sclerosis, or lung cancer. Only one data set was reproducible.
We didn’t see that a target is more likely to be validated if it was reported in ten publications or in two publications 
NATURE REVIEWS DRUG DISCOVERY 10, 712 (SEPTEMBER 2011)
https://secure.flickr.com/photos/fireflythegreat/2845637227/
Journal Impact Factor 
Number of citations 
Citeable items 
= 
Impact Factor
Problems with Impact Factor
Problems with Impact Factor
http://www.plosmedicine.org/article/info:doi/10.1371/journal.pmed.0030291 
Problems with Impact Factor 
“During discussions with Thomson Scientific over which article types the company deems as “citable,” it became clear that the process of determining a journal's impact factor is unscientific and arbitrary.”
Research is too slow
Google Analytics for research
Google Analytics for research
Google Analytics for research
ReaderMeter.org 
Personalized Impact
Personalized Impact
We’re in this for the long haul 
http://www.flickr.com/photos/robertjosiah/4519389115
Join Mendeley for Librarians 
This is a private librarian-only group for members to share presentations and documents. Send a message to community@mendeley.com for an invitation.
Charleston 2012: Altmetrics: Analyzing the Value in Scholarly Content

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