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Building Social Relationships: Beyond Blogger Relations

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

The document discusses strategies for building social relationships through social media. It outlines a four stage process: 1) Listen to stakeholders, customers, and critics to understand preferences and monitor issues; 2) Participate by finding and engaging influential people through various channels; 3) Contribute valuable content that aligns with organizational values; 4) Evaluate impact by assessing interest, attitudes, and actions. The goal is to use powerful yet easy social media tools to engage communities and create content.

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Building Social Relationships Beyond Blogger Relations Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr
The Evolution of Mass Communication
Social Media: ,[object Object],[object Object]
 
[object Object],[object Object]
Off Target ,[object Object],[object Object]
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
Listen: Define Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technographics, from Groundswell, http://tinyurl.com/2vv3dv
Listen: Monitor Issues ,[object Object],[object Object]
Participate: Find Influentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participate: Engage Influentials ,[object Object],[object Object],[object Object]
Participate: Many Channels Image by Brian Solis, http://tinyurl.com/6ex3fx, Flickr
Participate: Join the Community ,[object Object],[object Object],[object Object],[object Object]
Contribute ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
Evaluate ,[object Object],[object Object],[object Object]
Resources ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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