This document discusses how to build an e-network using social media. It outlines 5 key aspects of social media: 1) conversations build trust and social capital; 2) listening is important, through tools like Google Alerts and Twitter searches; 3) social media enables getting work done through project management and collaboration tools; 4) social media facilitates collaboration using wikis and creative commons resources; and 5) social media can help build movements by connecting people to ideas, leaders, and each other. The presentation provides examples of how organizations have used social networking and media tools to strengthen their work.

2. Building an E-Network Using Social MediaPresentation to Midwest Rural AssemblyMike Knutson mike@ruraltransformations.com&Lindsey Karlsonlindsey.karlson@rurallearningcenter.org

9. Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page

10. Can you use social media/social networking tools to strengthen your work?

11. What is social media?

12. Characteristics of social media? Source: iCrossing

13. 5 things Social Media is all about.

14. Source: Conversation Prism 1.0, Brian Solis/Flickr

15. #1 Conversations => Trust Actually, what we are saying is that conversations can build social capital,which in turn helps communities get things done

16. Source: Energize Clinton’s Facebook Page

17. Source: Renew Newcastle Facebook Group

18. #2 It’s about Listening

19. It’s about listening If you are marketing, you’d better be listening Source: http://www.youtube.com/watch?v=DkOHsjZKBB0

20. It’s about listening Google Alerts Go to the Google Alerts homepage to start

22. Your products

23. Your Organization

24. Community

25. Competition

26. Clients

29. It’s about listening RSS Feeds-- RSS is a technology that enables users to receive updates on their favorite blogs & websites Source: “RSS in Plain English”/YouTube

30. #3 It’s about “Getting things done”

32. Message Board

33. Writeboard (wiki)

34. File Upload

36. Digg

37. Diigo

39. It’s about collaboration Principle – share don’t send Send Share Check out Google Wave -- http://wave.google.com

41. It’s about collaboration Wiki’s work great for creating collaborative documents http://www.writeboard.com/

42. It’s about collaboration Flickr’s Creative Commons http://www.flickr.com/creativecommons

43. Resource: A Complete Guide to Finding and Using Incredible Flickr Images

44. #5 It’s about building a movement

45. It’s about building a movement Attributes of a Tribe: Connect to one another Connect to a leader Connect to an idea Source: Seth Godin, Tribes, p. 1 Read Seth’s blog

46. “Great Leaders create movements by empowering the tribe to communicate.” Quote: Seth Godin, Tribes, p. ?

48. http://sdexplorer.ning.com/

51. http://www.flickr.com/photos/baltimoreinfillsurvey/

52. http://economicgardening.ning.com/

53. http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page

54. How can we use social media to create movement for rural placess?

55. on to the demonstrations… Rural Learning Center Rural Transformation Inc. Howard, SD www.rurallearningcenter.org www.ReImagineRural.com