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The Little Book of IDEO: Values
The document outlines the core values of IDEO's culture, emphasizing collaboration, action-oriented attitudes, and individual responsibility. It encourages embracing discomfort and prioritizing collective success over personal permission. Overall, it fosters a hands-on, practical approach to design and teamwork.
In this document
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Introduction to IDEO's culture and core values that unite coworkers.
The idea that believing in the possibility of an outcome can influence its realization.
Emphasizing teamwork with the phrase 'we' as a crucial element in their culture.
Encouraging individuals to become comfortable with discomfort as a part of growth.
Promoting a culture where asking for forgiveness is preferred over seeking permission.
Highlighting the importance of helping others succeed as a fundamental value.
Stressing the individual ownership that fosters collective responsibility within the team.
Advocating for a design mindset that prioritizes action over theoretical discussions.
Reference to a video series that illustrates IDEO’s principles.
Acknowledgment of the illustrator Beau Bergeron for their contribution.
The Little Book of IDEO: Values
- 1.
- 2. We wrote thisto give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. These are the values that get us there.
- 4. Believing that somethingis possible will somehow make it so.
- 6. The most powerfulasset we have in our arsenal is the word “we.”
- 8.
- 10. Ask for forgiveness, notpermission.
- 12. Going out ofyour way to help others succeed is the secret sauce.
- 14. The unwritten socialcontract here: individual ownership supports collective responsibility. Own that.
- 16. Nothing is abigger buzz-kill than over-intellectualizing. Design is about rolling up your sleeves and making things.
- 17. Watch the LittleBook of IDEO video series here.
- 18. Illustrations By BeauBergeron