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Culture at Uberflip
This document discusses the culture at Uberflip, emphasizing that employees should feel valued, the work should be relevant, and a consistent experience is important. It outlines Uberflip's core values of being hustlers who prioritize culture over revenue and create great customer experiences. Employees are encouraged to feel valuable by providing ideas, stay relevant by understanding customer needs and innovating, and ensure consistency by always delighting customers. The goal is for Uberflip to be an empowering and collaborative workplace where the work experience is optimized, like the experiences they provide to customers.
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Culture at Uberflip
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- 2. #UFculture “The only wayto do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart you’ll know when you find it.” -Steve Jobs
- 3. #UFculture Why are weat Uberflip?
- 4. #UFculture Let’s start with: Whydo you work?
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- 13. #UFculture We should lovewhat we do
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- 18. #UFculture We should havefun at work
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- 20. #UFculture But why isUberflip a better place to breed all-stars over sad minions?
- 21. #UFculture First let’s lookat what we do:
- 22. #UFculture What is Uberflip?: ContentExperience Management
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- 24. #UFculture So what’s content marketing: ” “Contentmarketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content Marketing Institute
- 25. #UFculture Let’s zero inon a few key words : ” “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Content Marketing Institute
- 26. #UFculture The very factwe empower marketers to deliver valuable, relevant, consistent experiences shapes who we are. (need to be)
- 27. #UFculture Now let’s diga little deeper into each of those defining characteristics…. 1. Valuable 2. Relevant 3. consistent 4. experience
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- 29. #UFculture VALUABLE: Every Uberflipper should: feelvaluable & be valuable.
- 30. #UFculture Feeling VALUABLE: You shouldknow if you’re valued Quarterly 1-1 ‘check-in’ with your leader
- 31. #UFculture Feeling VALUABLE: We’re astart-up so you need to speak up if this isn’t happening. We aren’t perfect – don’t take it personally. We value open and transparent communication.
- 32. #UFculture Being VALUABLE: We needyou to find ways to show your talents. We pay you a salary after all ☺ – Uberflip is a business – ROI matters! Challenge yourself to add value everyday.
- 33. #UFculture Being VALUABLE: We needbreak out ideas. Don’t count on someone else to voice your idea – be loud and make it happen!
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- 35. #UFculture RELEVANT: As a company,product and tribe we need to be relevant. YOU CAN SET THAT TONE.
- 36. #UFculture RELEVANT: It starts withbeing an expert at what we do. KNOW OUR BUSINESS!
- 37. #UFculture RELEVANT: Stay relevant! Speak toour customers to understand their pains and how we can solve them... read on -->
- 38. #UFculture RELEVANT: But remember, the customerisn’t always right! Yikes - Can you believe we just said that! Keep reading -->
- 39. #UFculture RELEVANT: We are buildinga category (which makes this place so much fun) which means some ideas we have require breakthrough thinking So… -->
- 40. #UFculture RELEVANT: We need to LISTENto our customers, EMPATHIZE with them, LEARN from them, but also EDUCATE them!
- 41. #UFculture RELEVANT: Shape what isrelevant today by: 1. monitoring trends 2. innovating outside the box
- 42. #UFculture RELEVANT: FOCUS ON INNOVATION “IfI had asked people what they wanted they would have said faster horses.” -Henry Ford
- 43. #UFculture RELEVANT: FOCUS ON INNOVATION Nomore scanning!!!
- 44. #UFculture RELEVANT: FOCUS ON INNOVATION Nomore taxis!!!
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- 46. #UFculture RELEVANT: How do weremain relevant everyday? (On the smaller tasks)
- 47. #UFculture RELEVANT: Applied Daily: Marketing –Sales - Product– Success - Billing Will our audience find the way we interact relevant? If not adapt!
- 48. #UFculture RELEVANT: Keep Learning: If youknow of a course, book or content that will help you or the team – embrace it, share it.
- 49. #UFculture RELEVANT: Forward Thinking: Where wouldyou rather have been working 5 years ago?
- 50. #UFculture RELEVANT: The more relevantwe are, the better the experience will be to work or interact with us.
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- 52. #UFculture CONSISTENT: Our customers payus and rely on us to deliver a CONSISTENTLY AMAZING EXPERIENCE.
- 53. #UFculture CONSISTENT: What happens whena service you pay for fails?
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- 55. #UFculture CONSISTENT: We must always delightour customers before it’s too late! Their success is our success!
- 56. #UFculture CONSISTENT: Three factors thatcan impact our consistency: Results Effort Hustle
- 57. #UFculture CONSISTENT: Results, Effort, Hustle Weall love those who can deliver. For some of us that isn’t always effortless.
- 58. #UFculture CONSISTENT: Results, Effort, Hustle Themore effort you put in the more likely you are to succeed.
- 59. #UFculture CONSISTENT: Results, Effort, Hustle “10,000-HourRule” The key to success is a matter of practicing for about 10,000 hours Malcolm Gladwell, Outliers – The Story of Success
- 60. #UFculture CONSISTENT: Results, Effort, Hustle Howdo we define Hustle?
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- 63. #UFculture CONSISTENT: Results, Effort, Hustle Weneed a: GET IT DONE NOW mentality to win
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- 65. #UFculture At Uberflip wetalk a lot about: The Experience: optimized experience = better performance The same can be said about the work experience.
- 66. #UFculture EXPERIENCE: This was Randy’sfirst desk setting:
- 67. #UFculture EXPERIENCE: ??? ??? Too often peoplework in silos Where two people don’t know each other We need to work as a tribe Where we collaborate to solve
- 68. #UFculture EXPERIENCE: We embrace opportunitiesto collaborate face-to-face “People are more productive when they’re alone. But they’re more collaborative and innovative when they’re together. Some of the best ideas come from pulling two different ideas together.” - Marissa Mayer, Yahoo
- 69. #UFculture EXPERIENCE: That’s why Uberflipis an open office Our space needs to feel like home... an experience that fosters innovation!
- 70. #UFculture EXPERIENCE: Consider our lackof doors… An Open Door Policy
- 71. #UFculture EXPERIENCE: The office shouldmake you feel at home – so we get the real you – that’s why we have:
- 72. #UFculture EXPERIENCE: #1. We workhard #2. We play hard
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- 74. #UFculture Culture is about buy-in tofounding values & beliefs, which evolve over time to suit the changing environment.
- 75. #UFculture OUR CORE VALUES Couldhave started with these but now should have context
- 76. #UFculture Our core Values 1.We are H.U.S.T.L.E. 2. Culture > Product > Revenue 3. Communicate Openly and With Transparency 4. Create Great Experiences 5. Be Valuable, Relevant and Consistent 6. Give Back
- 77. #UFculture CORE VALUES We arepeople with Heart, who are Unique individuals, who have Skill, who are passionate about Technology, who possess a Lean “do more with less” mentality and who are driven by an Entrepreneurial spirit.
- 78. #UFculture CORE VALUES ➔ Weact as one Tribe of Uberflippers ➔ We are not afraid to fail ➔ We embrace a work/life balance ➔ We are committed to every Uberflipper’s career path ➔ We are a product company before a revenue machine
- 79. #UFculture CORE VALUES ➔ Weare not afraid to give and receive direct, constructive feedback ➔ We maintain an environment where everyone is approachable ➔ We embrace opportunities to collaborate face-face
- 80. #UFculture CORE VALUES ➔ Techis most powerful when built for humans ➔ Enable great buyer journeys for every customer ➔ Maintain a workplace that’s exciting to come to
- 81. #UFculture CORE VALUES ➔ Valuecomes from being collectively and individually accountable ➔ Innovation and Creativity fuel long term relevance ➔ Our customers' success is our success
- 82. #UFculture CORE VALUES ➔ Wegive back to our communities ➔ We are both the student and the teacher ➔ We make time to educate other Uberflippers
- 83. TOWN HALL: FY2017KICKOFF 1% OF GROWTHWE WILL DONATE EVERY YEAR
- 84. #UFculture Stay in theloop Learn more at culture.uberflip.com Provide feedback at culture@uberflip.com