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Keeping it real, always:
        Values-based business at Etsy

                                 Chad Dickerson
                                   CEO, Etsy

                  Presented at Vivid Ideas, Sydney, Australia, May 31, 2012
Podcast: http://www.2ser.com/vivid-ideas-podcasts/chad-dickerson-etsy-generation-entrepreneur
Keeping it real, always: Values-based business at Etsy
ETSY BY THE NUMBERS

$525MM community sales
875,000 active sellers
41MM unique visitors
15MM registered members
150 countries

          photo by Jared Tarbell
$525MM
“ grossallow for the health… does
  not
         national product
                           of our
   children, the quality of their
   education, or the joy of their
   play, the beauty of our poetry
   or the strength of our
   marriages. . . it measures
   everything, in short, except that
   which makes life worthwhile.
   Robert Kennedy, US Senator
   1968
“   I love being being my own boss
    and being in control of my daily
    life. It is so liberating.
    Nicole Carey
    Shop: nicolecarey
    Etsy Blog, October 11, 2011
“   I sell to people all over the
    country and world and getting to
    meet new people is really the
    best part of it all. Making new
    relationships has been uplifting.


    Michael West
    Shop: WestVintageTradingCo
    Etsy Blog, November 8, 2011
“   handmade is an expression
    of one’s inner love of the
    world, its people, the very
    experience of being a part
    of this diverse and beautiful
    planet.
    Rodger Thomas
    Shop: BenClifDesigns
    Etsy Blog, May 30, 2012
875,000 stories
ETSY’S VISION

A new economy where self-
sufficiency, durability, and
happiness are the key
measures of success.
Photo credit: http://mashable.com/2010/10/13/etsy-office-pics/
Company   Community
Peter Drucker
“   [the corporation’s] social
    function as a community is
    as important as its economic
    function as an efficient
    producer.
    Peter Drucker
    Concept of the Corporation
    1946
Community

Company
ORGANIZING AROUND THE VISION

A new economy where self-
sufficiency, durability, and
happiness are the key
measures of success.
Be the change you seek.
With the rise of small businesses around the world we
feel hope and see real opportunities: Opportunities for
us to measure success in new ways… to build local,
living economies, and most importantly, to help create
a more permanent future.
                          — Hello Etsy, September 2011
“   this is possibly not only the
    best conference ever, but
    potentially one of the most
    important to the global
    economy.
    Angela D’Alton
    Hello Etsy attendee
    (now Etsy employee!)
ETSY VALUES

 We are a mindful, transparent, and humane business.
 We plan and build for the long term.
 We value craftsmanship in all we make.
 We believe fun should be part of everything we do.
 We keep it real, always.
HOW DO YOU MEASURE COMPANY VALUES?
THE B CORP: A BETTER WAY TO DO BUSINESS


      B Corps (“benefit corporations”) use the
                 power of business
    to solve social and environmental problems.
B IMPACT ASSESSMENT
Framework for measurement that is:
• Independent
• Comprehensive
• Transparent
• Comparable
           http://www.bcorporation.net/
B IMPACT ASSESSMENT: FOUR KEY AREAS
• Governance
• Workers
• Community
• Environment
GOVERNANCE: WEATHER REPORT
COMMUNITY: HACKER SCHOOL
• 3-month, full-time school to
  become better programmer
• Joint program with Hacker
  School to bring more women
  into technology
• 20 full scholarships for women
• Providing space
ENVIRONMENT: COMPOSTING




                      272 kg/month refuse
                      from Eatsy delivered
                           by bike. . . .
... and converted to
compost at Red Hook
  Community Farms
http://bcorporation.net/etsy/
Be the change you seek.
B Corp + Funding
B CORP DECLARATION OF INTERDEPENDENCE
We hold these truths to be self-evident:
That we must be the change we seek in the world;
That all business ought to be conducted as if people
and place mattered;
That, through their products, practices, and profits,
businesses should aspire to do no harm and benefit
all.

To do so, requires that we act with the
understanding that we are each dependent upon
another and thus responsible for each other and
future generations.
photo by zizzybaloobah




       Last year, $525 million (USD) changed hands
                   among people on Etsy.
http://www.etsy.com/shop/TheMapShop



            The Etsy economy represents about
8.75 ten-thousandths of one percent of the global economy.
                       0.00000875
Keeping it real, always: Values-based business at Etsy
Many small things.
http://www.etsy.com/shop/TheMapShop




   As we grow, we want to make
the rest of the world more like Etsy.
THE SHARING ECONOMY: A QUIET REVOLUTION
“   This sharing economy is based on people coming
    together to create their own markets...[like]Etsy ...
    This new shared market economy is being driven by a
    quiet revolution... This movement is inadvertently
    creating a new economic engine that has the potential
    to reorganize our economy.
             Occupy Big Business: The Sharing Economy’s Quiet Revolution
             Sara Horowitz in The Atlantic, December 6, 2011
Keeping it real, always: Values-based business at Etsy

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Keeping it real, always: Values-based business at Etsy

  • 1. Keeping it real, always: Values-based business at Etsy Chad Dickerson CEO, Etsy Presented at Vivid Ideas, Sydney, Australia, May 31, 2012 Podcast: http://www.2ser.com/vivid-ideas-podcasts/chad-dickerson-etsy-generation-entrepreneur
  • 3. ETSY BY THE NUMBERS $525MM community sales 875,000 active sellers 41MM unique visitors 15MM registered members 150 countries photo by Jared Tarbell
  • 5. “ grossallow for the health… does not national product of our children, the quality of their education, or the joy of their play, the beauty of our poetry or the strength of our marriages. . . it measures everything, in short, except that which makes life worthwhile. Robert Kennedy, US Senator 1968
  • 6. I love being being my own boss and being in control of my daily life. It is so liberating. Nicole Carey Shop: nicolecarey Etsy Blog, October 11, 2011
  • 7. I sell to people all over the country and world and getting to meet new people is really the best part of it all. Making new relationships has been uplifting. Michael West Shop: WestVintageTradingCo Etsy Blog, November 8, 2011
  • 8. handmade is an expression of one’s inner love of the world, its people, the very experience of being a part of this diverse and beautiful planet. Rodger Thomas Shop: BenClifDesigns Etsy Blog, May 30, 2012
  • 10. ETSY’S VISION A new economy where self- sufficiency, durability, and happiness are the key measures of success.
  • 12. Company Community
  • 14. [the corporation’s] social function as a community is as important as its economic function as an efficient producer. Peter Drucker Concept of the Corporation 1946
  • 16. ORGANIZING AROUND THE VISION A new economy where self- sufficiency, durability, and happiness are the key measures of success.
  • 17. Be the change you seek.
  • 18. With the rise of small businesses around the world we feel hope and see real opportunities: Opportunities for us to measure success in new ways… to build local, living economies, and most importantly, to help create a more permanent future. — Hello Etsy, September 2011
  • 19. this is possibly not only the best conference ever, but potentially one of the most important to the global economy. Angela D’Alton Hello Etsy attendee (now Etsy employee!)
  • 20. ETSY VALUES We are a mindful, transparent, and humane business. We plan and build for the long term. We value craftsmanship in all we make. We believe fun should be part of everything we do. We keep it real, always.
  • 21. HOW DO YOU MEASURE COMPANY VALUES?
  • 22. THE B CORP: A BETTER WAY TO DO BUSINESS B Corps (“benefit corporations”) use the power of business to solve social and environmental problems.
  • 23. B IMPACT ASSESSMENT Framework for measurement that is: • Independent • Comprehensive • Transparent • Comparable http://www.bcorporation.net/
  • 24. B IMPACT ASSESSMENT: FOUR KEY AREAS • Governance • Workers • Community • Environment
  • 26. COMMUNITY: HACKER SCHOOL • 3-month, full-time school to become better programmer • Joint program with Hacker School to bring more women into technology • 20 full scholarships for women • Providing space
  • 27. ENVIRONMENT: COMPOSTING 272 kg/month refuse from Eatsy delivered by bike. . . .
  • 28. ... and converted to compost at Red Hook Community Farms
  • 30. Be the change you seek.
  • 31. B Corp + Funding
  • 32. B CORP DECLARATION OF INTERDEPENDENCE We hold these truths to be self-evident: That we must be the change we seek in the world; That all business ought to be conducted as if people and place mattered; That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all. To do so, requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
  • 33. photo by zizzybaloobah Last year, $525 million (USD) changed hands among people on Etsy.
  • 34. http://www.etsy.com/shop/TheMapShop The Etsy economy represents about 8.75 ten-thousandths of one percent of the global economy. 0.00000875
  • 37. http://www.etsy.com/shop/TheMapShop As we grow, we want to make the rest of the world more like Etsy.
  • 38. THE SHARING ECONOMY: A QUIET REVOLUTION “ This sharing economy is based on people coming together to create their own markets...[like]Etsy ... This new shared market economy is being driven by a quiet revolution... This movement is inadvertently creating a new economic engine that has the potential to reorganize our economy. Occupy Big Business: The Sharing Economy’s Quiet Revolution Sara Horowitz in The Atlantic, December 6, 2011