The music video uses visual codes to establish its dark, dull setting that reflects the artist's feelings of isolation. Props are used to portray the artist as an established performer preparing for a concert. While the song plays over the silent video, its isolation reinforces the theme of being alone.

1. Codal analysis
A2 Media Coursework MusicVideo

2. Breathe in BreatheOut
Tich

3. VisualCodes
 The setting and tone of the video are established
through the visual codes.The video is dark and set
in a very dull setting really helping to the theme of
the video, where she feels isolated and alone.
 The use of fans as a prop makes it clear the kind of
audience that her songs and videos are aimed at,
it also help give the impression that she is popular
and has many different fans that like her music.
 The use of other props such as her sister looking
like her manager and her makeup artist make her
looking very big and as though she is an
established and we'll know artist.
 The music video is set during her time preparing
for a concert and this is shown through the
changes in both costuming and hair and make up,
at the start she looks very comfortable and plain
however when she changes she looks very
glammed up and as though she is ready to
perform.

4. AudioCodes
 This music video does not feature any other diegetic or non-
diegetic sounds, the song if purely the song which has been laid
over the top of the video but matched to her lip syncing.
 You can tell that some diegetic sounds have been silenced from
the background of the video as you can see other people talking
which would have caused other sounds to have featured in to
video but these have been silenced to really show off the idea of
here being alone.
 The isolated song really highlights the theme of being alone as it is
the only sound that can be heard and the fact that the diegetic
sound of her sister speaking has been silenced reinforces the fact
that she feels alone.

5. Narrative
Codes
 There is very little narrative to this video
as there is no story to it and nothing really
happens in the video.
 No narrative theory can be applied to the
video because the is no narrative in the
video.
 This is a very basic video in terms of
narrative codes as it is all set in the same
location and the artist is always in the
middle of the shot and the only thing that
really happens is that she gets changed
and then goes on stage so there is no real
narrative.

6. ActionCodes
 This video is very basic to reflect the
theme of the song which is loneliness
and this is done though the lack of
action and lack of characters that
appear in the video.
 The pace of the video is very slow which
reflects the speed of the song as this is
very slow. However there is also no
need for the video to be any faster as
there is not really anything going on in
the video so there is no need for it to be
fast paced as there is nothing for the
video to show.

7. EnigmaCodes
 This video creates many different enigma
codes within it.
 The one main enigma code that is created
in the music video is why does she feel so
alone and isolated. She appears to have
many different people around her such as
family, friends and fans.This is one large
enigma code that ends up being
unanswered after the end of the video as it
is not explained through either visual or
audio codes.
 Another enigma code created in the video is
that is she only pretending to be happy on
stage because when she begins to appear to
be more happy when she is on the stage or
is this the only place where she feels she can
be herself and where she truly belongs.
However along with the previous code it
remains unanswered.

8. Technical
Codes
 Technical codes include the editing of
the video.
 There are very few different camera
angles in the video as mainly a tracking
shot ofTich walking around back stage,
the only different shots are the over the
shoulder shot in the mirror and the pan
around her while she is standing still.
 Due to the lack of different camera shots
there is very little editing that has been
done as the tracking shots would all be
one shot and therefore wouldn’t need
editing.The lack of editing keeps the
pace slow and this means that it matches
the song meaning they work together
well.

9. Obsession
Tich

10. VisualCodes
 The tone of the video is established is established
through the different settings used with in the
video.The fact that it opens in the middle of a
party suggests that the song is a happy bouncy
tune that could be played at parties.
 The costuming used within the video also helps
add to the tone of the music video.The modern
clothing shows that the music video is modern and
appealing to the younger audience.The clothing
used in each scene helps to show what each scene
is about such as the dress at the party and the
simple skirt and blouse combination show that she
is just doing something casual.
 The use of the keyboard as a prop shows off her
nature and links back to when she used to do
covers onYouTube.The keyboard is well used an
only featured in the beginning of the video to
capture the fans attention and keep them watching
the video

11. AudioCodes
 The use of the keyboard in the video makes it appear that the
music is being played live in the middle of the scene. However the
song track has been laid over the top of the video and time synced
with the video.
 The background sounds have been silenced but you can tell by the
fact that people mouths are moving that there was sound the
matched them.The lack of background sound keeps the focus on
the song but the sounds of what should be going on the
background can easily be created in the viewer mind because the
scenes are all scenes that people experience on a regular basis.
 The upbeat sound of the song really has affected the tempo of the
video as the scenes change quickly and there are many different
shots used within a small amount of time to really highlight the
tempo of the song.

12. Narrative
Codes
 The narrative in this video can be compared to
Todorov's 5 part theory.
 Equilibrium-Her playing her music at the party and
enjoying herself
 Disruption- She notices the boy and she begins to
like it
 Recognition- She realises that she like the boy and
want to find him
 Repair- She attempt to find the boy and tell him she
likes him
 New Equilibrium- She bumps in to boy and they
begin talking and are seen to be getting along really
well.

13. ActionCodes
 There is a lot of things that happen in this video
and these have all been used to show both the
development of the story and the development of
her feelings towards the boy.
 The party scene has been used to show a lot of the
action in the video, it shows her noticing the boy,
him noticing her and then another boy trying to
stop them from talking.
 Action has been well used in the different scenes
to show what is happening and what is stopping
them from being together.
 The song is about love and this is shown through
the fact that they are both shown trying to talk to
the other before having a chance encounter at a
coffee stand.This is very cliché however it works
really well within the music video and really
highlights their relationship.

14. EnigmaCodes
 An enigma code is created in the beginning of the
video which is will they got together or not.This is
answered at the end of the video when they are
seen together drinking coffee and the viewer can
assume that they are going to become a couple.
 There are many small enigma codes created in
each scene like will he notice her when he is doing
yoga or will he go over and talk to her in the café.
However all of these are answered by the end of
the scene.
 The fact that there are no ongoing enigma codes
that make the viewer continue to think about the
video after it is over.This video completely
finishes at the end of the video and this means
that the viewer doesn’t have to think about what
happened in the video after it is finished.

15. Technical
Codes
 There are multiple different camera shots and
camera angles used in this video to really
show off the different situations and the
characters reactions to the different
situations.
 The pace of the video is effected by the
editing and the pace of the song. the editing
and the pace of the song match.There are
many different scene changes with in such a
small amount of time.The editing is very
quick and switches well between acted scenes
and scenes ofTich singing meaning that both
are well shown.
 The different camera shots give a different
view of each situation.This really shows of the
emotions of each situation.The different
angles and shots used work well together and
really help show of the story.

16. Who knew
P!nk

17. VisualCodes
 This music video uses both narrative and
performance to help link the song to the
music video.
 The use of different actors to show the story
helps the audience to understand both the
people in the narrative and also P!nks
performance and the emotion of the song
and this is really portrayed through both the
story and the singing performance.
 The simple costuming add to the narrative
part of the video because it is vey simple
costuming and this adds to the relatability of
the video because many people will dress in
this way and go to fairs and enjoy
themselves.
 The darker colours of the more sinister
scenes of the video gives the viewer the idea
the love story is turning sour and bad and
gives the audiences the idea that the couple
may break up.

18. AudioCodes
 The song is again the only sound in the music.The fact that all of
the other sounds have been silenced to add to the emotion of the
song as portrayed through the narrative and through the
performance.
 The lack of sounds adds to the emotion of the video and makes
the story stand out and everything that the couple go through
with in the video are also highlight through the emotion of the
song that is playing over the top of the scene.

19. Narrative
Codes
 There is both a narrative and a performance
in this video.The narrative in this video also
followsTodorov's narrative theory.
 Equilibrium- The couple are happy and
playing in the fairground
 Disruption- The couple argue and the boy
runs away
 Recognition- The girl realises that she has
to find the boy
 Repair- The girl discovers that the boy is
taking drugs and calls an ambulance for him
 New Equilibrium- The girl breaks up with
the boy and is seen walking through the fair
crying and alone.

20. ActionCodes
 Action has been well used in this music video
to help highlight the deep emotion of the
song and really show how much things can
effect people.
 The video is only set in one place meaning
that more action and activities done in this
place can be show off in the music video.
 There is a lot of action in this music video
meaning that action has been used to its full
potential and means that the action used in
the video keeps the audiences attention on
the music video and the couple.The amount
of action in the video means that there is a
lot going on in the video meaning that the
audience's attention may be drawn away
from the song and on the story.

21. EnigmaCodes
 There are many enigma codes created in this story such as-
 What happens to the boy?
 Are they still a couple?
 Did she know he was taking drugs?
 Why didn’t he tell her?
 Why did she leave him when he needed her?
 All of these questions are left unanswered after the end of the
music video meaning that the video stays in the persons mind
because they want to know the answers to these questions.

22. Technical
Codes
 The editing is very fasted paced to match the
action of the video and to also include the
performance of the song in the video.
 There are a lot of different shot types used in
the video.
 The variety of shot types used to show P!nk
when she is singing. Extreme close ups are
used a lot to show P!nk and the emotion on
her face.This really helps to show the
emotion of the song
 The shot types used to show the couple are
similar to those used on P!nk and these shots
are used on the couple to show their
emotional connection to each other.