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Music Video #1
Olivia Rodrigos ‘Deja-vu’
font/typography/writing/language
Her name and the title being displayed within the first
5 seconds, immediately distinguishes what the song is
and who its by. The font is fancy and in cursive, it sets
an elegant and creative tone for the rest of the video.
It also gives a timely retro feel, that is reflective of the
‘deja-vu’ concept. The colour of the text is a lilac-
dusty –purple and matches the theme of her 'Sour'
album cover.
At the end, the video gives credit to the director.
The text is in the same font and colour, with the
same background scene as the beginning, which
matches the circular narrative in the music video.
The use of adding in the director's name at the end
adds some authenticity to the product because it
shows a professional name that we can respect and
credit for Olivia's image.
Narrative
The music video has a circular narrative, starting with Olivia Rodrigo in the car and ending with the new girl that
her ex is with driving the same car in the same outfit, as if she has become her. The storyline of the song follows
Olivia realising her ex's new partner is very similar to her and the activities he does with her is the same as what
she did with him. The question she has for her ex is 'do you get deja-vu?', the video connotes lots of themes and
feelings of deja-vu through imagery and editing effects, for example glitching between the person being her and
then the new girlfriend. The video is fast paced, and the clips switch back and forth
Throughout the course of the video, it shows Olivia looking at various TV screens at the new girl, then it cuts to her
being in those places herself. This is used as a build-up that plays alongside the lyrics of the song, then eventually
we see Olivia having enough and smashing all the TVs towards the end of the songs bridge. Then finally, we see the
car driving away on the same road as before, expecting to see Olivia as the driver, but it is the new girlfriend.
Camera shots/angles/movements
The music video uses various unique camera techniques to
create the deja-vu feel for the audience. A lot of the clips
from the video are viewed through a camera lens/TV and
seems obvious that she is looking back at something. The
constant glitching back and forth paired with angles such as
the canted angle connotes uncontrollability, the feeling of
deja-vu is a sudden quick one but is still strongly felt. This
type of angle and fast movement captures that feeling.
The use of this wide-shot also acts as quite an
establishing shot, because it's setting a scene. The shot
shows Olivia pulling up to the house, and the camera
zooms in to show her getting out. The plants in the
background create quite an atmosphere that feels quite
calming but is an oxymoron by the striking white of the
car that takes the attention away from the rest of the
scene.
Mise-en-scene
Some of the costumes in the video are more just casual, for example the jeans/top and the
beach outfit, however there are some more statement pieces. The green dress is probably
the main costume for the video and conveys a few things. The green is significant as it can
signify envy, jealousy or greed. The tone of the song is quite petty, which fits into those
green connotations. Olivia envies this new girl, which we can see from the way she looks at
her in the dress and then wears it herself.
The glasses and bandana are quite retro/60s. They add a level of sophistication to the
characters and mystery. Because the glasses are dark, they also feel a bit like a sign of
mourning, which Olivia is doing at the loss of her relationship. Then when the new
girlfriend is driving at the end, she's wearing the bandana but not the glasses because she is
the one who is now with Olivia's ex.
The main locations in the video are, the house, the TV room and the beach.
The other scenes are more just settings rather than actual locations and can't
really be distinguished as any specific place they are more just there for the
aesthetic. The TV room is very significant as that is where she is in the
present moment experiencing all the deja-vu through the screens. Within
those TVs, she ends up on the beach a lot, which connotes that it could have
been an important place for her and her ex in the past that has now been
interrupted.
Lighting
The video starts with high-key natural lighting. It reflects
the midday sun, then at the end, the lighting is a little
warmer to show the sun beginning to set in the evening.
The bright lighting creates an effective contrast against the
dimly lit scenes, that could represent the pettiness she now
feels versus the content feeling she felt when she was in
the relationship.
Mostly in the TV room there is dark lighting, that in this
scene is used to create a silhouette of her and the walls on
the sides of the shot. The only light is coming from the old
TV screens which dimly lights up the room around her. This
allows for the audience to focus on her, which is emphasised
by the fact she is centered in the shot. The only warmth from
this shot is the reflection of the yellow curtain onto the
room, which adds to the moody tone of the video.
Colouring The colouring in the music video, is quite retro but
bright. It is accompanied by filters that change the
colour of the scene. The black and white one is quite
fuzzy and feels like an old memory that is no longer
good. This then ties into the whole premise of the
song.
The purply-blue filter has quite a gradient effect, the
light from the video changes the colour that is on their
face and adds dimensions to the image. The filter
matched with the fast-paced clips adds to the glitchy
imagery that occurs throughout the video.
The whole music video is filled with very vibrant
colours, particularly in these scenes. The blue is very
striking and takes up a large proportion of what's on
the screen. The location itself is aesthetically pleasing
and so needs to be easily distinguished which the
colour helps to do.
The girl is wearing a bright pastel pink, which
compliments the blue well and adds a bit more to the
colour scheme. The spoon she is eating with is a hot
pink and is centredin the middle of the TV, so that is
where our eyes are most likely to be drawn. The spoon
is significant to the lyric in the song 'strawberry ice
cream in Malibu', so acts as a visual cue for that.

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Music Video #1 olivia Rs deja vu.pptx

  • 1. Music Video #1 Olivia Rodrigos ‘Deja-vu’
  • 2. font/typography/writing/language Her name and the title being displayed within the first 5 seconds, immediately distinguishes what the song is and who its by. The font is fancy and in cursive, it sets an elegant and creative tone for the rest of the video. It also gives a timely retro feel, that is reflective of the ‘deja-vu’ concept. The colour of the text is a lilac- dusty –purple and matches the theme of her 'Sour' album cover. At the end, the video gives credit to the director. The text is in the same font and colour, with the same background scene as the beginning, which matches the circular narrative in the music video. The use of adding in the director's name at the end adds some authenticity to the product because it shows a professional name that we can respect and credit for Olivia's image.
  • 3. Narrative The music video has a circular narrative, starting with Olivia Rodrigo in the car and ending with the new girl that her ex is with driving the same car in the same outfit, as if she has become her. The storyline of the song follows Olivia realising her ex's new partner is very similar to her and the activities he does with her is the same as what she did with him. The question she has for her ex is 'do you get deja-vu?', the video connotes lots of themes and feelings of deja-vu through imagery and editing effects, for example glitching between the person being her and then the new girlfriend. The video is fast paced, and the clips switch back and forth Throughout the course of the video, it shows Olivia looking at various TV screens at the new girl, then it cuts to her being in those places herself. This is used as a build-up that plays alongside the lyrics of the song, then eventually we see Olivia having enough and smashing all the TVs towards the end of the songs bridge. Then finally, we see the car driving away on the same road as before, expecting to see Olivia as the driver, but it is the new girlfriend.
  • 4. Camera shots/angles/movements The music video uses various unique camera techniques to create the deja-vu feel for the audience. A lot of the clips from the video are viewed through a camera lens/TV and seems obvious that she is looking back at something. The constant glitching back and forth paired with angles such as the canted angle connotes uncontrollability, the feeling of deja-vu is a sudden quick one but is still strongly felt. This type of angle and fast movement captures that feeling. The use of this wide-shot also acts as quite an establishing shot, because it's setting a scene. The shot shows Olivia pulling up to the house, and the camera zooms in to show her getting out. The plants in the background create quite an atmosphere that feels quite calming but is an oxymoron by the striking white of the car that takes the attention away from the rest of the scene.
  • 5. Mise-en-scene Some of the costumes in the video are more just casual, for example the jeans/top and the beach outfit, however there are some more statement pieces. The green dress is probably the main costume for the video and conveys a few things. The green is significant as it can signify envy, jealousy or greed. The tone of the song is quite petty, which fits into those green connotations. Olivia envies this new girl, which we can see from the way she looks at her in the dress and then wears it herself. The glasses and bandana are quite retro/60s. They add a level of sophistication to the characters and mystery. Because the glasses are dark, they also feel a bit like a sign of mourning, which Olivia is doing at the loss of her relationship. Then when the new girlfriend is driving at the end, she's wearing the bandana but not the glasses because she is the one who is now with Olivia's ex. The main locations in the video are, the house, the TV room and the beach. The other scenes are more just settings rather than actual locations and can't really be distinguished as any specific place they are more just there for the aesthetic. The TV room is very significant as that is where she is in the present moment experiencing all the deja-vu through the screens. Within those TVs, she ends up on the beach a lot, which connotes that it could have been an important place for her and her ex in the past that has now been interrupted.
  • 6. Lighting The video starts with high-key natural lighting. It reflects the midday sun, then at the end, the lighting is a little warmer to show the sun beginning to set in the evening. The bright lighting creates an effective contrast against the dimly lit scenes, that could represent the pettiness she now feels versus the content feeling she felt when she was in the relationship. Mostly in the TV room there is dark lighting, that in this scene is used to create a silhouette of her and the walls on the sides of the shot. The only light is coming from the old TV screens which dimly lights up the room around her. This allows for the audience to focus on her, which is emphasised by the fact she is centered in the shot. The only warmth from this shot is the reflection of the yellow curtain onto the room, which adds to the moody tone of the video.
  • 7. Colouring The colouring in the music video, is quite retro but bright. It is accompanied by filters that change the colour of the scene. The black and white one is quite fuzzy and feels like an old memory that is no longer good. This then ties into the whole premise of the song. The purply-blue filter has quite a gradient effect, the light from the video changes the colour that is on their face and adds dimensions to the image. The filter matched with the fast-paced clips adds to the glitchy imagery that occurs throughout the video. The whole music video is filled with very vibrant colours, particularly in these scenes. The blue is very striking and takes up a large proportion of what's on the screen. The location itself is aesthetically pleasing and so needs to be easily distinguished which the colour helps to do. The girl is wearing a bright pastel pink, which compliments the blue well and adds a bit more to the colour scheme. The spoon she is eating with is a hot pink and is centredin the middle of the TV, so that is where our eyes are most likely to be drawn. The spoon is significant to the lyric in the song 'strawberry ice cream in Malibu', so acts as a visual cue for that.