This music video is a performance-based video that consists of a woman dancing alone on a dance floor in an empty building. The sole setting is an empty hall with a luminous dance floor. The woman wears a retro 1960s-style costume. Throughout the video, various lighting effects and camera angles are used to create a mysterious atmosphere, as is common for indie music videos. Special effects are also used to portray the woman as enjoying herself and possibly under the influence of drugs or alcohol.
The document analyzes genre characteristics, lyrics and visuals, music and visuals, close ups, and digipak/album designs of the music videos "The Man Who Can't Be Moved" by The Script and "Juliet" by Lawson. Some key points:
1) The videos incorporate conventions of both rock (dark colors, live performances) and pop (lead singer at front, inclusion of natural light).
2) Visuals strongly connect to lyrics through illustrative matching of scenes to words.
3) Close ups are used frequently on faces to convey emotion and build connection with viewers.
4) Digipaks and album covers/posters feature band images and information clearly while
The document provides an analysis of genre characteristics, lyrics and visuals, and music and visuals in the music videos for "The Man Who Can't Be Moved" by The Script and "Juliet" by Lawson. Some key points made:
- Both videos include conventions of live performance but incorporate elements of both pop and rock genres.
- Visuals in both videos closely connect to and illustrate the lyrics being sung.
- Lighting, costumes, and close-ups of instruments follow conventions more of the rock genre.
The music video for "Never Be the Same" by Camila Cabello demonstrates several characteristics of the pop genre. It features a circular narrative focused on Camila's performance and persona. Dialogue and camera techniques are used to portray an unfiltered perspective. The video primarily focuses on Camila's performance through close-up shots that highlight her charming and multifaceted personality. It also contains subtle references to Camila's style and past work to engage fans.
The video for Haim's "If I Could Change Your Mind" is mainly performance based, showing the band singing and dancing with their instruments under dim lighting throughout. While the lyrics don't directly relate to the visuals, the dark setting matches the deep meaning of the lyrics. Little Comet's "Joanna" video tells a narrative story through visuals that connect to the lyrics about one-night stands. The xx's "Crystalised" is also performance based with the band playing guitars and singing without a connecting narrative, using dark tones that reflect the song's mood.
Lady Gaga stormed onto the pop music scene in 2008 with her debut album The Fame. Her music and music videos are known for her mysterious personality and wild fashion statements. The music video for "Just Dance" uses a variety of editing techniques to cut between shots of Lady Gaga and scenes from a party. It establishes Lady Gaga as a powerful figure through shots that emphasize her strong movements, expensive clothing, and ability to control the party. The video continues intercutting between the scenes to build the narrative that Lady Gaga's arrival at the party livens it up through her music.
The document analyzes a music video for One Ok Rock's song "The Beginning" using Andrew Goodwin's music video theory. It discusses several key points:
1) The music video demonstrates several genre conventions of rock music videos, such as incorporating both a live performance and narrative elements, using darker colors for the live performance, and focusing on the lead singer.
2) There is a relationship between the lyrics and visuals, though the visuals do not always directly correspond to the current lyrics. The visuals help tell the story conveyed in the lyrics.
3) The editing is closely synced to the music, cutting between shots on each beat to create a relationship between the music and visuals.
This document analyzes and summarizes several music videos using film theory concepts. It discusses characteristics commonly found in indie/alternative music videos like dim lighting, bands performing with instruments, and casual appearances. It also analyzes specific shots and scenes in the videos for Two Door Cinema Club - "What You Know", Arctic Monkeys - "When The Sun Goes Down", and The Vaccines - "If You Wanna" in relation to theories about the relationship between visuals and lyrics, star images, narrative/storytelling, and aesthetics.
Florence + The Machine "Dog Days Are Over" music video textual analysisHelen1245
The document analyzes Florence + the Machine's music video for "Dog Days Are Over." It summarizes that the video uses interpretive visuals that don't directly match the lyrics, featuring Florence being blindfolded by a wild woman. While some visuals coincide with lyrics about movement, most are left for viewer interpretation to match Florence's artistic style. The video also synchronizes its fast cuts and pacing with the changing music to engage viewers.
The document analyzes genre characteristics, lyrics and visuals, music and visuals, close ups, and digipak/album designs of the music videos "The Man Who Can't Be Moved" by The Script and "Juliet" by Lawson. Some key points:
1) The videos incorporate conventions of both rock (dark colors, live performances) and pop (lead singer at front, inclusion of natural light).
2) Visuals strongly connect to lyrics through illustrative matching of scenes to words.
3) Close ups are used frequently on faces to convey emotion and build connection with viewers.
4) Digipaks and album covers/posters feature band images and information clearly while
The document provides an analysis of genre characteristics, lyrics and visuals, and music and visuals in the music videos for "The Man Who Can't Be Moved" by The Script and "Juliet" by Lawson. Some key points made:
- Both videos include conventions of live performance but incorporate elements of both pop and rock genres.
- Visuals in both videos closely connect to and illustrate the lyrics being sung.
- Lighting, costumes, and close-ups of instruments follow conventions more of the rock genre.
The music video for "Never Be the Same" by Camila Cabello demonstrates several characteristics of the pop genre. It features a circular narrative focused on Camila's performance and persona. Dialogue and camera techniques are used to portray an unfiltered perspective. The video primarily focuses on Camila's performance through close-up shots that highlight her charming and multifaceted personality. It also contains subtle references to Camila's style and past work to engage fans.
The video for Haim's "If I Could Change Your Mind" is mainly performance based, showing the band singing and dancing with their instruments under dim lighting throughout. While the lyrics don't directly relate to the visuals, the dark setting matches the deep meaning of the lyrics. Little Comet's "Joanna" video tells a narrative story through visuals that connect to the lyrics about one-night stands. The xx's "Crystalised" is also performance based with the band playing guitars and singing without a connecting narrative, using dark tones that reflect the song's mood.
Lady Gaga stormed onto the pop music scene in 2008 with her debut album The Fame. Her music and music videos are known for her mysterious personality and wild fashion statements. The music video for "Just Dance" uses a variety of editing techniques to cut between shots of Lady Gaga and scenes from a party. It establishes Lady Gaga as a powerful figure through shots that emphasize her strong movements, expensive clothing, and ability to control the party. The video continues intercutting between the scenes to build the narrative that Lady Gaga's arrival at the party livens it up through her music.
The document analyzes a music video for One Ok Rock's song "The Beginning" using Andrew Goodwin's music video theory. It discusses several key points:
1) The music video demonstrates several genre conventions of rock music videos, such as incorporating both a live performance and narrative elements, using darker colors for the live performance, and focusing on the lead singer.
2) There is a relationship between the lyrics and visuals, though the visuals do not always directly correspond to the current lyrics. The visuals help tell the story conveyed in the lyrics.
3) The editing is closely synced to the music, cutting between shots on each beat to create a relationship between the music and visuals.
This document analyzes and summarizes several music videos using film theory concepts. It discusses characteristics commonly found in indie/alternative music videos like dim lighting, bands performing with instruments, and casual appearances. It also analyzes specific shots and scenes in the videos for Two Door Cinema Club - "What You Know", Arctic Monkeys - "When The Sun Goes Down", and The Vaccines - "If You Wanna" in relation to theories about the relationship between visuals and lyrics, star images, narrative/storytelling, and aesthetics.
Florence + The Machine "Dog Days Are Over" music video textual analysisHelen1245
The document analyzes Florence + the Machine's music video for "Dog Days Are Over." It summarizes that the video uses interpretive visuals that don't directly match the lyrics, featuring Florence being blindfolded by a wild woman. While some visuals coincide with lyrics about movement, most are left for viewer interpretation to match Florence's artistic style. The video also synchronizes its fast cuts and pacing with the changing music to engage viewers.
The document discusses the effectiveness of combining a main music product with ancillary texts for a music video in the R&B genre. It describes incorporating various R&B conventions into the music video such as narrative, lighting, costume, editing, and mise-en-scene. Specific examples are provided of how these elements were used to tell the story of the song and engage the target audience. Brand identity is also discussed and how it was maintained across the digital, music video, and magazine advert products to effectively promote the artist.
This summarizes a document analyzing several music videos based on music video theory. It discusses Foster the People's "Call it What You Want" video, noting how it represents the band's indie genre through casual outfits and setting. Various shots link to lyrics, like a cracked wall representing breaking from ideas. It also shows an aspirational lifestyle but implies money doesn't buy happiness. For Arctic Monkeys' "One for the Road", the video introduces the song title through a woman's jacket and uses closeups and setting to represent the indie genre. Shots of a tractor link to the "one for the road" lyrics. Overall, the summary analyzes how the videos represent their genres and connect visually to the songs' lyrics
This document discusses conventions for different music genres including folk, jazz, and acoustic and provides examples. It summarizes conventions for each genre such as use of lighting, location, costumes, and film techniques. It then discusses how the research into conventions will help in planning a music video for a song that combines folk, jazz and acoustic elements. The research found conventions like close-ups, shadows, and black and white filters can help portray emotion and set the style and mood for each genre.
The document discusses and analyzes several music videos and their album/single covers. It provides summaries of each one in 3 sentences or less:
- Beyonce's "Sweet Dreams" music video aims at ages 10-28, uses creative editing techniques, and focuses on the artist through a mirror scene.
- Kings of Leon's "Notion" video uses special effects to make the band look like they are in a demolition, has repeated close-ups of band members, and creative camera work.
- Jay-Z, Rihanna, and Kanye West's "Run This Town" video has a historic feel with armor costumes, dims lighting, and jump cuts that sometimes take focus away
The document discusses the process of creating a music video with consideration of codes and conventions. It aimed to tell a simple narrative storyline about a young relationship that would engage the target audience of older teenagers. Elements like costumes, locations, lighting, actors, and editing were used purposefully according to conventions of the genre and to portray the artist and storyline professionally. Sound was also an important convention, using mostly non-diegetic music but with diegetic piano playing at the beginning and end to set the scene. Overall the document emphasizes using research of conventions to thoughtfully include various technical and artistic elements into the music video.
Music Analysis: "Dog Days Are Over" (2010 version)carmiiewallace
This document analyzes the music video for "Dog Days are Over" by Florence + the Machine based on Andrew Goodwin's music video genre theory. Key points include:
1) The video has a concept-based narrative with performance elements, fitting the indie genre.
2) The vibrant visuals during the lyrics "the dog days are over" amplify the lyrics without being literal.
3) Editing pace and shots increase during the chorus to match the music.
4) Central framing of Florence establishes her as the focus and sells her artistic talents.
The relationship between the lyrics music and videoJaredtw95
The document summarizes the relationship between the lyrics, music, and music video for the song "Made Up Stories" by Go Audio. It discusses how scenes in the video were linked to specific lyrics. It also describes how the video style aimed to match both the emo and indie genres represented in the lyrics and music. Finally, it compares the concept and narrative elements of their video to the music video for the song "Walk Away" by Funeral for a Friend.
Antti Jokinen is a Finnish music video director known for his dark, gothic visual style and use of lighting. Some of his most notable works include music videos for Nightwish, Kelly Clarkson, and Westlife. In the Nightwish video for "Bye Bye Beautiful," he contrasts conventions by swapping the band members with female models. This challenges expectations and draws attention to the song's message. Jokinen is inspired by creating contrasting narratives and compositions through his innovative use of lighting, close-ups, and epic storytelling techniques.
The music video matches the visuals to the beat of the song. Slow camera movements and close-up shots of the artist posing slowly are used at the beginning to match the slow beat. As the beat speeds up, the visuals cut more quickly between mid shots and close ups of the artist. Near the end, very fast editing and sped up shots are used to match the fast instrumental section and beat. The majority of the video is performance based, showing the artist lip syncing to the song, with some dancing and posing as well. There are vague links between some lyrics and visuals, such as a shot of the artist in a pink dress when the lyrics mention "beauty queen".
The music video uses visual codes to establish its dark, dull setting that reflects the artist's feelings of isolation. Props are used to portray the artist as an established performer preparing for a concert. While the song plays over the silent video, its isolation reinforces the theme of being alone.
The document discusses a student group's music video project for a Soca genre song. It analyzes how their video both follows and challenges conventions of typical Soca music videos. Their performance-based video portrays young women enjoying themselves around London without focusing on their bodies, challenging stereotypical portrayals of women in Soca videos. The group drew inspiration from carnival parade videos and aimed to capture a sense of joy and bring Soca to London through various camera shots and edits that match the song's beat and lyrics.
The document summarizes the filming session for a music video. Clips were captured of props to set the scene at the beginning. Close up shots were taken of the artist lip syncing from different angles to keep viewers engaged and promote the artist. Extreme close ups of the artist's face and mouth were taken to show expression and sync with the music. Mid shots showed poses and actions. A shot of the artist laying on a table and rotating was planned to create an interesting effect. Shots matching song lyrics about months were taken. Scenes portraying the artist with a dual personality through both cute and creepy images were captured.
This document summarizes how the media product uses, develops and challenges conventions of real media forms.
It discusses how shots from the music video illustrate concepts through mise-en-scene, lighting, camera angles and intertextual references to other artists' work. Conventionally, music videos aim to sell the artist through close-ups and positioning them as the focus. However, some shots separate or contrast the male and female artists to reflect the narrative.
Conventions of album packaging, like bold font and band imagery, are employed but developed through additional effects. Inspiration is drawn from The 1975's simplistic yet effective style. Magazine adverts employ typical promotional techniques and inclusion of social media to engage target audiences
The video features Beyoncé performing and dancing energetically in different settings including a studio, dance room, and classroom. There are fast-paced edits that match the beat of the song, and special effects are used like mirroring and multiplying Beyoncé. She wears several flashy costumes in black and white that contrast with the bright colors in the video. Medium close-ups, mid shots and wide shots are used to make the audience feel close to Beyoncé and engaged in the fun, upbeat performance.
Question one - In what ways does your media product use, develop or challenag...laura.thornborrow
This document discusses how a media product uses and develops conventions of real media products in various forms. It summarizes the use of camera techniques like close-ups, establishing shots, and point-of-view shots in a music video. It also discusses the two locations used - an urban setting to represent loneliness and a forest to represent a peaceful performance setting. Finally, it summarizes how the designs of a digipak and advert for the music follow conventions of the singer-songwriter genre through simple, natural images and continuity across promotional materials.
The music video for Blur's "Country House" contrasts city and country life. In the city, represented by a flat and the board game "Escape From The Rat Race," the band members are trapped and stressed. In the country, symbolized by a large house, life is depicted as relaxed and peaceful. The video uses techniques like fast and slow motion, jump cuts, and close-ups of the lead singer to match the tone and pace of the song and keep the audience engaged. It also references Queen's "Bohemian Rhapsody" video in its portrayal of sadness.
The music video tells a story of two wax figures representing a French soldier and peasant woman who fall in love but cannot be together. Cinematography like close-ups and rack focusing create a sense of connection between them. The color scheme uses blue to represent romance and red for pain. Imagery in a montage conveys the soldier's desire for the woman. Though the figures are inanimate, visual techniques bring their tragic relationship to life. Julian Casablancas represents the narrator singing about the experience.
The document provides an analysis of two music videos:
1) Snow Patrol's "Chasing Cars" video features close-up shots of the lead singer to convey deep emotion. Though there is a weak connection between the lyrics and visuals, the calm tone of both enhances the mood.
2) Details are given on rapper Dizzee Rascal and his song "Holiday", which debuted at number one. The document discusses the genres of his music and how his style has evolved over time.
Codes and conventions of Indie music videosEllie Plummer
Indie music videos commonly feature live performances to focus on the artist's talent and passion for music. They may also include narratives to make the video more memorable and competitive with other genres. Common conventions in indie music videos include incorporating mise en scene through retro-inspired sets, props, and costumes to establish style and setting. Technical elements like camerawork, sound, and editing help bring the artist's vision to life through various shots, effects, and pace.
The document discusses the music video for the song "3 in the Morning" and how its visuals relate to the song's lyrics and narrative. It notes how the video's mise-en-scene and editing techniques illustrate the protagonist's drunken state and hallucinations, matching elements like the mirrored image telling him it's time to go home and showing missed calls on his phone. Special effects are used to represent his blurred and distorted vision from drinking. Overall, the visuals are crafted to directly relate to and represent the meaning and story told in the song.
The document provides inspiration and influences for a music video. It discusses taking elements from Ellie Goulding's "On My Mind" music video by incorporating horses to portray freedom and escapism. It also draws inspiration from My Chemical Romance's "Teenagers" by featuring a live band performance. Common elements seen in EDM music videos like party and festival scenes will also be included. The main narrative will focus on a couple breaking up, inspired by many songs about breakups being sung by women. Action before narrative will show the main character's fate through flashbacks and memories to engage the viewer in the simple storyline.
The document discusses the effectiveness of combining a main music product with ancillary texts for a music video in the R&B genre. It describes incorporating various R&B conventions into the music video such as narrative, lighting, costume, editing, and mise-en-scene. Specific examples are provided of how these elements were used to tell the story of the song and engage the target audience. Brand identity is also discussed and how it was maintained across the digital, music video, and magazine advert products to effectively promote the artist.
This summarizes a document analyzing several music videos based on music video theory. It discusses Foster the People's "Call it What You Want" video, noting how it represents the band's indie genre through casual outfits and setting. Various shots link to lyrics, like a cracked wall representing breaking from ideas. It also shows an aspirational lifestyle but implies money doesn't buy happiness. For Arctic Monkeys' "One for the Road", the video introduces the song title through a woman's jacket and uses closeups and setting to represent the indie genre. Shots of a tractor link to the "one for the road" lyrics. Overall, the summary analyzes how the videos represent their genres and connect visually to the songs' lyrics
This document discusses conventions for different music genres including folk, jazz, and acoustic and provides examples. It summarizes conventions for each genre such as use of lighting, location, costumes, and film techniques. It then discusses how the research into conventions will help in planning a music video for a song that combines folk, jazz and acoustic elements. The research found conventions like close-ups, shadows, and black and white filters can help portray emotion and set the style and mood for each genre.
The document discusses and analyzes several music videos and their album/single covers. It provides summaries of each one in 3 sentences or less:
- Beyonce's "Sweet Dreams" music video aims at ages 10-28, uses creative editing techniques, and focuses on the artist through a mirror scene.
- Kings of Leon's "Notion" video uses special effects to make the band look like they are in a demolition, has repeated close-ups of band members, and creative camera work.
- Jay-Z, Rihanna, and Kanye West's "Run This Town" video has a historic feel with armor costumes, dims lighting, and jump cuts that sometimes take focus away
The document discusses the process of creating a music video with consideration of codes and conventions. It aimed to tell a simple narrative storyline about a young relationship that would engage the target audience of older teenagers. Elements like costumes, locations, lighting, actors, and editing were used purposefully according to conventions of the genre and to portray the artist and storyline professionally. Sound was also an important convention, using mostly non-diegetic music but with diegetic piano playing at the beginning and end to set the scene. Overall the document emphasizes using research of conventions to thoughtfully include various technical and artistic elements into the music video.
Music Analysis: "Dog Days Are Over" (2010 version)carmiiewallace
This document analyzes the music video for "Dog Days are Over" by Florence + the Machine based on Andrew Goodwin's music video genre theory. Key points include:
1) The video has a concept-based narrative with performance elements, fitting the indie genre.
2) The vibrant visuals during the lyrics "the dog days are over" amplify the lyrics without being literal.
3) Editing pace and shots increase during the chorus to match the music.
4) Central framing of Florence establishes her as the focus and sells her artistic talents.
The relationship between the lyrics music and videoJaredtw95
The document summarizes the relationship between the lyrics, music, and music video for the song "Made Up Stories" by Go Audio. It discusses how scenes in the video were linked to specific lyrics. It also describes how the video style aimed to match both the emo and indie genres represented in the lyrics and music. Finally, it compares the concept and narrative elements of their video to the music video for the song "Walk Away" by Funeral for a Friend.
Antti Jokinen is a Finnish music video director known for his dark, gothic visual style and use of lighting. Some of his most notable works include music videos for Nightwish, Kelly Clarkson, and Westlife. In the Nightwish video for "Bye Bye Beautiful," he contrasts conventions by swapping the band members with female models. This challenges expectations and draws attention to the song's message. Jokinen is inspired by creating contrasting narratives and compositions through his innovative use of lighting, close-ups, and epic storytelling techniques.
The music video matches the visuals to the beat of the song. Slow camera movements and close-up shots of the artist posing slowly are used at the beginning to match the slow beat. As the beat speeds up, the visuals cut more quickly between mid shots and close ups of the artist. Near the end, very fast editing and sped up shots are used to match the fast instrumental section and beat. The majority of the video is performance based, showing the artist lip syncing to the song, with some dancing and posing as well. There are vague links between some lyrics and visuals, such as a shot of the artist in a pink dress when the lyrics mention "beauty queen".
The music video uses visual codes to establish its dark, dull setting that reflects the artist's feelings of isolation. Props are used to portray the artist as an established performer preparing for a concert. While the song plays over the silent video, its isolation reinforces the theme of being alone.
The document discusses a student group's music video project for a Soca genre song. It analyzes how their video both follows and challenges conventions of typical Soca music videos. Their performance-based video portrays young women enjoying themselves around London without focusing on their bodies, challenging stereotypical portrayals of women in Soca videos. The group drew inspiration from carnival parade videos and aimed to capture a sense of joy and bring Soca to London through various camera shots and edits that match the song's beat and lyrics.
The document summarizes the filming session for a music video. Clips were captured of props to set the scene at the beginning. Close up shots were taken of the artist lip syncing from different angles to keep viewers engaged and promote the artist. Extreme close ups of the artist's face and mouth were taken to show expression and sync with the music. Mid shots showed poses and actions. A shot of the artist laying on a table and rotating was planned to create an interesting effect. Shots matching song lyrics about months were taken. Scenes portraying the artist with a dual personality through both cute and creepy images were captured.
This document summarizes how the media product uses, develops and challenges conventions of real media forms.
It discusses how shots from the music video illustrate concepts through mise-en-scene, lighting, camera angles and intertextual references to other artists' work. Conventionally, music videos aim to sell the artist through close-ups and positioning them as the focus. However, some shots separate or contrast the male and female artists to reflect the narrative.
Conventions of album packaging, like bold font and band imagery, are employed but developed through additional effects. Inspiration is drawn from The 1975's simplistic yet effective style. Magazine adverts employ typical promotional techniques and inclusion of social media to engage target audiences
The video features Beyoncé performing and dancing energetically in different settings including a studio, dance room, and classroom. There are fast-paced edits that match the beat of the song, and special effects are used like mirroring and multiplying Beyoncé. She wears several flashy costumes in black and white that contrast with the bright colors in the video. Medium close-ups, mid shots and wide shots are used to make the audience feel close to Beyoncé and engaged in the fun, upbeat performance.
Question one - In what ways does your media product use, develop or challenag...laura.thornborrow
This document discusses how a media product uses and develops conventions of real media products in various forms. It summarizes the use of camera techniques like close-ups, establishing shots, and point-of-view shots in a music video. It also discusses the two locations used - an urban setting to represent loneliness and a forest to represent a peaceful performance setting. Finally, it summarizes how the designs of a digipak and advert for the music follow conventions of the singer-songwriter genre through simple, natural images and continuity across promotional materials.
The music video for Blur's "Country House" contrasts city and country life. In the city, represented by a flat and the board game "Escape From The Rat Race," the band members are trapped and stressed. In the country, symbolized by a large house, life is depicted as relaxed and peaceful. The video uses techniques like fast and slow motion, jump cuts, and close-ups of the lead singer to match the tone and pace of the song and keep the audience engaged. It also references Queen's "Bohemian Rhapsody" video in its portrayal of sadness.
The music video tells a story of two wax figures representing a French soldier and peasant woman who fall in love but cannot be together. Cinematography like close-ups and rack focusing create a sense of connection between them. The color scheme uses blue to represent romance and red for pain. Imagery in a montage conveys the soldier's desire for the woman. Though the figures are inanimate, visual techniques bring their tragic relationship to life. Julian Casablancas represents the narrator singing about the experience.
The document provides an analysis of two music videos:
1) Snow Patrol's "Chasing Cars" video features close-up shots of the lead singer to convey deep emotion. Though there is a weak connection between the lyrics and visuals, the calm tone of both enhances the mood.
2) Details are given on rapper Dizzee Rascal and his song "Holiday", which debuted at number one. The document discusses the genres of his music and how his style has evolved over time.
Codes and conventions of Indie music videosEllie Plummer
Indie music videos commonly feature live performances to focus on the artist's talent and passion for music. They may also include narratives to make the video more memorable and competitive with other genres. Common conventions in indie music videos include incorporating mise en scene through retro-inspired sets, props, and costumes to establish style and setting. Technical elements like camerawork, sound, and editing help bring the artist's vision to life through various shots, effects, and pace.
The document discusses the music video for the song "3 in the Morning" and how its visuals relate to the song's lyrics and narrative. It notes how the video's mise-en-scene and editing techniques illustrate the protagonist's drunken state and hallucinations, matching elements like the mirrored image telling him it's time to go home and showing missed calls on his phone. Special effects are used to represent his blurred and distorted vision from drinking. Overall, the visuals are crafted to directly relate to and represent the meaning and story told in the song.
The document provides inspiration and influences for a music video. It discusses taking elements from Ellie Goulding's "On My Mind" music video by incorporating horses to portray freedom and escapism. It also draws inspiration from My Chemical Romance's "Teenagers" by featuring a live band performance. Common elements seen in EDM music videos like party and festival scenes will also be included. The main narrative will focus on a couple breaking up, inspired by many songs about breakups being sung by women. Action before narrative will show the main character's fate through flashbacks and memories to engage the viewer in the simple storyline.
Applying goodwin's theory to Arctic Monkeys - ArabellaOlivia Jackson
The document analyzes the Arctic Monkeys music video for "Arabella" using Goodwin's theory on indie music video conventions. It finds that the video uses several typical conventions: it is filmed in black and white with heavy editing to seem abstract; it features an unclear narrative unrelated to the lyrics; and close-ups are used to highlight the singer and create popularity. Additionally, the video references noir films through its atmosphere, lighting, and narrative themes of crime and love. Women are sexualized through topless shots from a male perspective, exemplifying the "male gaze" often seen in indie videos.
The document provides an analysis of the music video for Hozier's song "Someone New". It discusses several features of the music video, including how the styling, lighting, camerawork/editing, and performance reflect characteristics of the indie rock genre and help illustrate the song's lyrics and narrative. Close-up shots of Hozier and the female actress are used to engage different audiences. The music video also develops motifs seen in Hozier's other videos, such as performance scenes and the inclusion of a female narrative role, to establish a consistent visual style and draw viewers to his other works.
The video summarizes the music video for Kesha's song "Praying". It was directed by Jonas Akerlund and features bright colors and elaborate costumes. The video uses both performance and narrative elements to portray emotion and link to the song's lyrics about religion and praying. While the video conforms to some pop music video conventions through its editing, costumes, and focus on the artist, it also challenges conventions by focusing more on the song's meaning than Kesha's image.
Applying goodwin's theory to Arctic Monkeys ArabellaOlivia Jackson
This music video for Arctic Monkeys' "Arabella" exhibits several characteristics common to indie music videos. It is filmed in black and white with heavy editing to seem more abstract. While the narrative is unclear, it features shots of the band and party scenes unrelated to the lyrics. Some visuals represent lyrics, like a hand gesture for "helter-skelter." Close-ups are used for the singer and reflections to involve the audience. Intertextual references to noir films through lighting and atmosphere provide context beyond the lyrics.
The video tells the narrative story of a day in the life of the lead singer of The Kooks. It appears to take place the day after he separated from a woman featured in the video. The song is about still having feelings for this woman but being unable to express them. Throughout the video, the singer keeps an eye out for the woman, still possibly loving her and not wanting her to come to harm. The run-down locations, clothing, and lighting are used to relate the band to their target audience of urban middle-class fans and set a mood of sadness over a breakup. Editing cuts faster as the song's tempo increases.
The video uses unconventional techniques like freezing characters in strange positions to depict a night of partying and the confused morning after. Shots emphasize specific objects and characters' emotions to further the storyline of unremembered events from the previous night. Stylistic choices like costumes, lighting, and camerawork help set the vintage bar scene and relate the visuals back to the song's lyrics about not remembering the previous night.
The video uses unconventional techniques like freezing characters in strange positions to depict a night of partying and the confused morning after. Shots emphasize specific objects and characters' emotions to tell a story that relates to the song's lyrics about not remembering the previous night. Stylistic choices like the vintage setting, costumes, and "indie" hair and clothing help portray the intended genre and appeal to the target audience.
Mv production assignment form 2019 theaTheaJennings2
The document provides guidance for a music video assignment, including templates for pre-production tasks like generating song ideas, researching other music videos, and developing a final concept. It instructs students to customize the templates with their own work, such as selecting a song, developing multiple video ideas, and summarizing their chosen concept. The templates are meant to guide students through the pre-production phase to develop their music video project.
The music video for "Girls" by The 1975 both illustrates genre conventions of indie music videos but also subverts some expectations. It begins in black and white like their typical videos but incorporates bright colors. There are many close-ups of the lead singer per record label demands. The video portrays a narrative of being trapped by clingy girls through lyrics and visuals, though it is primarily a performance-based video of the band. Motifs like their logo and monochrome styles recur across their work. The editing and shots match the music's rhythm, creating an effective overall video.
This document discusses various conventions used in music videos. It describes conventions such as medium close-ups to show emotion, tracking shots to add movement, close-ups of guitar playing to signify musical talent, and equal positioning of band members to show unity. It also discusses using dim lighting to create mood, black backgrounds to focus on the artist, and matching editing pace to the music. The document provides examples of how different artists have used these conventions in their music videos.
The document discusses different techniques used in music videos for the indie rock genre. It covers live performance videos, which focus on the artist's musical talents. Narrative videos tell a story through a sequence of images related to the song lyrics. Mise-en-scene uses sets, props, and costumes to create a retro, indie aesthetic. Sound is important for live performances to showcase musical skills, and effects can manipulate sound. Camera shots like close-ups and full lengths are used to highlight artists and settings. Editing reflects the music's pace and links scenes through cuts and effects.
This document provides an analysis of the music video for the song "Maybe Tomorrow" by the band Stereophonics. It discusses various technical and artistic elements of the video, including its black and white retro style, camerawork, editing techniques, use of diegetic and non-diegetic sound, and how the video relates to the lyrics and mood of the song. It analyzes how the video portrays the lead singer Kelly Jones as lonely and struggling with the pressures of fame, relating this to lyrics in the song. It also notes how the video focuses heavily on close-ups of Kelly Jones to promote him as the artist, in line with record label demands.
The document provides an analysis of four music videos by the band This Is Living: "This Is Living", "Where You Are", and "Back To Life". It summarizes the key elements of each video, including lighting/color schemes, camerawork, themes, and editing styles. Common themes across the videos include representing young people in a positive light and conveying messages of empowerment. While the videos have different aesthetics, they are all aimed at engaging young audiences.
The music video for The XX's song "Islands" is primarily a performance-based video that focuses on the band singing and dancers moving to the music. It emphasizes repetition through continuous zooming shots that match the repetitive lyrics and beat. While it deviates from using close-ups of instruments, the focus on performance still establishes the band's indie genre. The relationship between the music and visuals is largely amplifying, with the dancers' moves and changing shots synchronizing with shifts in the music.
The document analyzes and summarizes several music videos. It discusses the production elements, narrative techniques, and artistic qualities of videos by Chase and Status featuring Kano and Plan B, Nneka, Macy Gray, and The Noisettes. Common themes across the videos included a soulful feel, focus on the artists' performances, use of tracking shots and close-ups, and incorporation of vintage aesthetics.
This document discusses conventions for jazz, folk, and acoustic music videos. It outlines conventions like location, costumes, lighting, and editing for each genre. Jazz conventions include bright lights, sophisticated costumes, and old-fashioned settings and microphones. Folk often uses shadows, spotlighting of artists, exaggerated playing, and black and white editing. Acoustic focuses on emotional facial expressions, slow pacing, isolated settings, and editing to set mood. Examples are given of artists following or challenging these conventions. The conclusion advocates including aspects of each genre while making the video unique.
Post 4 - External Group Music Video Analysisvcolquhoun12
The document provides an analysis of the music video "We The Wild - You Lost My Mind" in 3 paragraphs. It summarizes that the video begins with a record being played, featuring small animated lines that represent the music. Throughout the video, these illustrations link to the lyrics being sung. The video primarily features the two male band members and creates a female gaze on them, with few other elements to make it interesting. It lacks live footage of the band that could make it more engaging.
The document discusses the effectiveness of combining a music video with ancillary texts (a digipak and magazine advert) for the band Milburn. The creator tried to establish a retro, pop art brand identity across the materials by coloring in parts of the images and using bright lighting in the video. Key themes like a mysterious identity and isolated field location were maintained across products to link them together. While the creator believes they established a clear brand, they note ways it could have been strengthened, such as using consistent imagery and bold, capitalized text throughout.
The author created ancillary texts including a digipak and magazine advert to accompany a music video for the song "17" by Milburn. They established a retro, pop art theme across the materials by coloring in parts of black and white images. This created coherence and links between the products. For example, the same location from the digipak and advert appeared in the music video. Maintaining a consistent theme and brand identity across the ancillary texts and music video was important to promote the artist and engage audiences. Some ways the theme and identity could have been strengthened include using consistent imagery and bold, capitalized text throughout.
The author produced a music video, digipak, and magazine advert for the band Milburn. They aimed to create a retro, pop art brand identity across the ancillary texts. Location and lighting were consistent between the video and texts. Specifically, the field location was featured prominently. Additionally, people were depicted in a similar style - in black and white with one item of clothing colored. This helped link the pieces while maintaining a mysterious theme. Overall, the consistency of theme, images, and style effectively represented the band's brand across the different media.
I created a magazine advertisement to promote an artist's new album. I added text highlighting the artist name, album title, album details, and reviews from music magazines to help sell the product. I also included text about one of the album's singles that I produced a music video for. The image used was from the album cover, which I edited by applying a black and white filter and coloring in the subject's blue jacket. Social media links and the record label logo were placed at the bottom to provide more information and credit.
Ciaran Emmett created a digipak for his album "Notion". For the front cover, he took a photo in Beechwood Park with his iPhone, added a black and white filter, and colored the subject's blue jacket to make him stand out. For the CD cover, he initially included cans of alcohol but changed it to a circular photo of Beechwood Park taken with his iPhone. For the inside covers, he included black and white photos from the park and music video, coloring some subjects' blue jackets to tie the images together visually and maintain a pop art theme throughout the digipak.
1) The document describes three logo designs for a record label called "CE Records".
2) The chosen final design took inspiration from "Domino Records" and featured the letters "C" and "E" in bold and a different color to create a simplistic theme representing the creator's initials.
3) A white line was added around the logo to make it stand out more against ancillary texts and the digipak back cover.
The document describes 12 potential filming locations for a music video. The locations include the filmmaker's living room, bathroom, and friend's living room, hallway, kitchen, and backyard to depict scenes of the main character getting ready and attending a house party. Other locations are the Halifax Irish Centre stage for a performance, their bar, a bus stop to show the character missing the bus, the end of a driveway, and Natty Lane to show aftermath scenes. Each location provides context for how shots would relate to the song lyrics and advance the narrative, noting practical considerations like ease of access and lighting needs.
This document describes props that will be used in a music video. It provides details for 8 props: a TV remote, microphone, guitar, hair wax, beer bottles, bottle of vodka, and plastic cups. Each prop description specifies how the prop will be used, who will use it, how frequently it will appear, and why it is important to the music video. The props help set the scene of a house party and live musical performance, and make the video seem more realistic and relatable to the target audience.
The document describes the costumes for the main characters in a music video. It provides details on the clothing items and accessories for each character, and analyzes how relatable each costume would be to the target audience. The costumes are designed to represent the characters' personalities and roles in the story. Key items include t-shirts, jeans, jackets, trainers and other casual clothing that most audience members could relate to owning. Formal wear is used when characters are at more dressy events to stand out from others in casual clothes. Popular brands are incorporated to enhance relatability.
The document describes the roles and actors for a music video production. Liam will play the main character who is unfortunate and disheartened, and eventually performs on stage. Harry will play a popular boy who confronts and beats up Liam. Savannah will play Harry's confident girlfriend who rejects Liam. Kane and Taylor will play extras who help Harry beat up Liam to highlight that they have Harry's back. Henry will play a peacemaker who breaks up the fight. Acting experience is noted for each actor, though extras do not require extensive experience. Physical characteristics are also mentioned where relevant to portraying each role.
This document discusses common representations and stereotypes in music videos across different locations, genders, ages, costumes, classes, and ethnicities. It provides examples of both positive and negative portrayals. Locations discussed include London, mansions, Berlin, Ibiza, and Miami. Gender stereotypes addressed include objectification of women and portrayal of unrealistic body standards for men. Age stereotypes cover camera angles and costumes for children, teenagers, adults, and the elderly. Costumes are discussed in relation to age, type of song, and objectification of women. Class stereotypes show the upper class portrayed positively and the lower class negatively. Ethnicity stereotypes present white people as normal and black people negatively, though some artists
The document discusses common representations and stereotypes portrayed in music videos based on location, gender, age, costume, class, and ethnicity. It provides examples of music videos that both conform to and challenge stereotypes in these areas. Locations discussed include London, mansions, Berlin, Ibiza, and Miami. Gender stereotypes addressed include portrayals of males, females, and the objectification of both. Age stereotypes are broken into categories of children, teenagers, adults, and the elderly. Class and ethnicity stereotypes also focus on both positive and negative portrayals.
This document describes props that will be used in a music video. It provides details for 8 props: a TV remote, microphone, guitar, hair wax, beer bottles, bottle of vodka, and plastic cups. Each prop description specifies how the prop will be used, who will use it, how frequently it will appear, and why it is important to the music video. The props help set the scene of a house party and live musical performance, and make the video seem more realistic and relatable to the target audience.
This document describes props that will be used in a music video. It provides details for 8 props: a TV remote, microphone, guitar, hair wax, beer bottles, bottle of vodka, and plastic cups. Each prop description specifies how the prop will be used, who will use it, how frequently it will appear, and why it is important to the music video. The props help set the scene of a house party and live musical performance, and make the video seem more realistic and relatable to the target audience.
The front cover image was taken in a local park but appeared too light, so a black and white filter was applied. To make the person stand out, their blue denim jacket was colored in. The album title "Notion" was given a white background to stand out to consumers. The CD cover portrayed cans of Kopparberg cider following conventions of similar artists using drugs, cigarettes, and alcohol in images. A black and white filter and coloring the cans in was used to match the front cover theme. The inside cover continued the theme by using a picture of the front cover person smoking, taken at the same park location with a black and white filter applied but without coloring the jacket in.
Q6: WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING ...ciaranemmett
Ciaran Emmett learned several technologies in creating this product. He improved his Photoshop skills in creating titles, logos, and screenshots. He also learned new skills in Fireworks for adding glowing and shadow text effects and editing colors. Additionally, he gained a solid understanding of using Serif Movie Plus, learning how to fade clips in and out, add text over video, slow down clips, and add fly-in effects for the main title. Overall, his editing skills improved as he learned techniques for cutting scenes and creating framing effects.
Q2: HOW DOES YOUR TITLE AND OPENING SEQUENCE REPRESENT PARTICULAR SOCIAL GROUPS?ciaranemmett
The document summarizes how the title and opening sequence of a media product represents various social groups. It discusses how costumes like a Sunday league kit and referee outfit, lighting during daytime football matches, props like a football and red card, mid-shot camera angles, lack of makeup on male actors, and screenshots of football news articles help represent groups like young aspiring footballers, professional footballers, referees, and football fans.
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
➒➌➎➏➑➐➋➑➐➐ Matka Guessing Satta Matka Kalyan panel Chart Indian Matka Satta Matta Matka Dpboss KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
➒➌➍➑➊➑➏➍➋➒ Satta Matka Satta result marka result
Satta Matka Satta result marka result Dpboss sattamatka341 satta143 Satta Matka Sattamatka New Mumbai Ratan Satta Matka Fast Matka Milan Market Kalyan Matka Results Satta Game Matka Game Satta Matka Kalyan Satta Matka Mumbai Main Online Matka Results Satta Matka Tips Milan Chart Satta Matka Boss
New Star Day Satta King Live Satta Matka Results Satta Matka Company Indian Matka Satta Matka Kalyan Night Matka
➒➌➍➑➊➑➏➍➋➒ Satta Matka Satta result marka result
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
A Brief Introduction About Hanying Chen_Hanying Chen
Vancouver-based artist Hanying Chen boasts extensive skills in writing, directing, producing, and singing, reflecting her diverse talents in the performing arts. As she looks ahead, Hanying is driven to craft a fulfilling career path that harmonizes with her deep passion for artistic expression. In the coming years, she envisions cultivating a balanced life, blending her professional aspirations with her desire to foster meaningful connections in her vibrant urban community.
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
➒➌➎➏➑➐➋➑➐➐ Satta Matka Dpboss Matka Guessing Indian Matka KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA
Kalyan chart DP boss guessing matka number➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
2. TYPE OF MUSIC VIDEO
This music video is a performance based
video. This is a performance based music
video because the music video only consists of
a woman dancing on a dance floor on her in
own in an empty building. This would be
classed as a disjuncture performance because
the woman dancing has no relevance to the
song or any of the lyrics.
3. SETTING
There is only one setting used throughout this music
video and it is an empty hall with an aluminous dance
floor. This could be because indie music videos tend to
have a small budget to work with. So because of this
locations which are cheap and easy to access are used.
Also indie music videos tend to use locations which are
quite mysterious and this is because it helps to make
the narrative more confusing which helps to engage the
audience and make them question what the narrative of
the music video is and where it is set. This setting is
relatable for the audience as it is set in an empty
nightclub and a lot of young adults go to night clubs on
nights out so they can relate and engage with this
5. COSTUME
As there is only one actor in this music video, there is
only one costume used. The costume which the actor is
retro 60s styled costume. In the image below the
woman can be seen wearing dancing shoes, along with
boot cut jeans and a zip up woolly polo shirt. The main
actor is wearing this costume because it helps to give
the music video a retro look which in my opinion is
trying to be achieved by the producer of this music
video. This is quite an unusual costume because it is
quite old so not many people can relate to this costume.
This costume could be related to the era in which the
music video appears to be set it. For example, an older
audience who experienced the 60s when bands like
The Beatles and The Kinks broke onto the music scene
would have worn costumes like this. Therefore, an older
audience could relate to this costume.
7. LIGHTING
At the start of the music video the lighting is quite
neutral. For example, it is within the hall and 4
main lights are turned on which produce a fair
amount of light however, these are only small
lights so the lighting is still quite dim. In my
opinion, this lighting is used in order to clearly
represent the establishing shot of the setting at
the start of this music video. Because this lighting
is quite dim it could be used to represent the
actor’s emotion which is quite negative as we
soon see in the close up after the establishing
shot but this shot helps to represent a negative
9. LIGHTING
In this music video, aluminous lighting is used
throughout the music video. For example, when the
woman is dancing on the dance floor. The aluminous
lighting helps to accurately represent a dance floor as
most dance floors light up. In the 60s it was common to
have a dancefloor like this so this could help to
represent the era in which I believe this music video is
set. This helps to make the music video appear more
realistic. The lighting is also constantly changing from
colours such as blue, red, green and purple etc. and
this helps to create a mysterious feeling which is
common for indie music videos. This could relate to the
genre as indie songs tend to be quite upbeat and fast
paced so the lights are able to change in time to the
11. LIGHTING
During the transitions of the aluminous lighting,
the lighting becomes very dim/dark. This is
because in nightclub’s the lighting is usually quite
dark and is constantly changing so this helps to
create a realistic feeling for the music video. When
the lighting is dark it also becomes slightly unclear
what is happening within the music video and
indie music videos tend to do this in order to make
it more unclear and this engages the viewer
because they are beginning to question the music
video.
13. PROPS
There is only one prop used in this music video because the
music video only represents the woman dancing to the song
in an empty club and there is no narrative to the music. The
only prop is used is a tub of talcon powder in night clubs,
talcon powder is usually poured onto the dance floors so
that people are less likely to fall over which could leave night
club owner’s open to facing charges in court. So when the
woman pours talcon powder on the dance floor it helps to
make the music video more realistic. It was common to
place talcon powder on a dancefloor in the 60s so this prop
links to the era in which it is set. Furthermore, it is not only
used in nightclubs and can be used for a lot of things and is
used by many in that era. This makes the music video more
relatable and engaging for the audience because they are
likely to have used the prop at some point.
15. BODY LANGUAGE
In the following image, the woman’s body
language shows that she is concentrating on
her dance routine. This suggests to the
audience that the main actor has had previous
experience in dancing and that she takes it
very seriously.
17. BODY LANGUAGE
In the following image, the main actor’s body
language suggests that she is enjoying herself
dancing. This facial expression provides the
audience with more context about the music video
and the main actor as it suggests that she has a
passion for dancing as the main actor is shown
dancing and enjoying herself. The woman’s body
language appears to be quite open and this allows
the audience to see that she is clearly enjoying
herself. This provides the audience with a form of
context that she enjoys dancing and to be able to
connect with her.
19. CAMERA ANGLES
An establishing shot is used at the very start of this
music video and this is used to set the scene
immediately to the audience. By using this camera
angle, the audience can clearly see that this music
video is set in a large hall with a dance floor positioned
in the middle of it. Because the dance floor is included
in this establishing shot, this provides a clearer insight
to the location and would suggest that it is an empty
nightclub. This establishing shot is used so that the
audience can relate to the setting as it is an empty
nightclub and a lot of people visit night clubs when they
go for nights out with their friends. This makes the
music video more engaging when the audience can
21. CAMERA ANGLES
At the beginning of this music video, there is a mid
shot which lasts for a few moments of the main
actor staring into the camera with a
miserable/unhappy facial expression. This mid
shot provides the audience with some context to
the music video through this mid shot as it is
suggesting that she is unhappy and this instantly
engages the audience as they are questioning
why the woman is unhappy. The background is
also blurred out. I believe that it is blurred out in
order to allow the framing to focus on the woman’s
emotion, which is quite negative. This makes it
clearer to the audience how the woman is feeling.
23. CAMERA ANGLES
A close up of the main actor is used to create a
disorientated effect. Throughout this music video
there is close ups of the main actor however, they
are covered up by special effects which create an
unusual/unique effect. The use of this effect is to
create a mysterious effect as the audience are
unsure as to why is it is used because it is not
clear and this engages the audience as they are
questioning why it has been used. This close up is
used to show the character’s emotion and she
appears to be enjoying herself and this helps to
reinforce the idea that she is on drugs and is
tripping due to the special effects appearing on
screen.
25. HOW IT FOLLOWS GENRE CODES AND CONVENTIONS
This music video follows the genre codes and
conventions of indie rock music videos as a cheap
setting has been used. Indie music videos tend to
use cheap settings because most indie artists are
unassigned to big record labels so they usually
have a small budget to produce a music video so
expensive settings are not normally used. In this
music video, only one setting is used and this
follows the code and convention because they
probably did not have the budget to use more than
one setting. The setting used is an empty dance
hall and this does not appear to be an expensive
budget so this matches this convention.
27. HOW IT FOLLOWS GENRE CODES AND CONVENTIONS
In indie rock music videos, a common convention
used is the use of lots of close ups. Close ups are
used in indie music videos in order to portray the
artist’s emotion and make the narrative clearer. In
this music video the close ups are used of the
woman performing. These close ups are used to
show the woman enjoying herself dancing and
also concentrating intensely. This highlights to the
audience that the woman has a passion for
dancing. This engages the audience more
because it allows them to see the woman’s
emotion and essentially provides the audience
with some context about the character and that
she thoroughly enjoys dancing.
29. HOW IT FOLLOWS GENRE CODES AND CONVENTIONS
Fast cuts are used in indie rock music videos in
order to create an intense atmosphere for the
song. Fast cuts are used in this music video for
the same purpose. For example, when the
drums begin to kick in the fast cuts begin in
time to the drums. This helps to make the
music video more coherent.
31. HOW IT FOLLOWS GENRE CODES AND CONVENTIONS
A mysterious narrative is commonly used in
indie rock music videos in order to
accommodate the psychedelic feeling in indie
music and this is to engage the audience and
make them question what is happening. This
music video matches this convention because
the woman has no association with the band
so this makes the audience question why the
video only consists of a woman dancing in an
empty dancehall on her own.
33. SPECIAL EFFECTS
Special effects are used throughout this music video in order
to create a mysterious effect. For example, when the close ups
of the woman performing are used special effects begin to
appear over her face producing a variation of colours. This is
to create a disorientated effect and make the audience
question as to why it has been used and this helps to engage
the audience. These special effects could have drug
references because they are representing the woman having a
good time and strange effects appearing which is what occurs
under the influence of drugs. In my opinion, these effects are
used to create the impression that the woman is under the
influence of alcohol as there is a reference to alcohol in the
song lyrics when it says “champagne taste is all that remains”.
This would imply that the woman has been drinking
35. WHAT IS SUCCESSFUL
An establishing shot is used right at the start of
this music video. This is effective because the
audience are aware where the music video is
set as soon as the music video begins. I intend
to use this in my music video because it will be
easier for my audience to see where the music
video is set. For example, before Liam enters
the house party, I shall use an establishing
shot of him waiting outside the house.
36. WHAT IS SUCCESSFUL
The editing in this music video was also
successful. For example, fast cuts are used
during the editing stage of this music video
help to add some variety to the music video
and break up the performance. It also helps to
create a fast pace to the song. I intend to use
fast cuts in my music video for the fight scene
in order to create an intense atmosphere and
help maintain a quick pace to the music video.
37. SUMMARY
Overall, I do not think that this is a very good
music as I did not find it engaging. I did not find
this music video engaging because it is entirely
performance based and the performer and
setting remains the same throughout this music
video and I found it difficult to remain
interested/engaging throughout the music
video. However, I did think that the use of
camera angles were effective. For example,
the establishing shot helped set the scene and
the close ups helped to capture the actor’s