SlideShare a Scribd company logo
C O N D O L E N C E S O N
Y O U R U X C A R E E R
Q U E S T I O N A B L E C H O I C E S
– M I L I S S A
“UXers are masochists.”
WAY B A C K
B E G I N N I N G O F T I M E
1 9 9 5
I W O R K E D H E R E
H E R E
O R R A T H E R
1 5 Y E A R S O F R E - O R G S
“ W H AT T H E # & $ ^ ! I S U I ? ”
– M Y N E W M A N A G E R / E X E C U T I V E
“ W H AT I S U I ? ” I N T H E D R A W E R
A N E M P T Y
C A R D B O A R D B O X U N D E R
T H E D E S K
&
W E E X P L A I N
O U R R O L E T O
T H E W O R L D
# T R U T H
D AV E G R AY, 2 0 1 4
W E H AV E C O M P L A I N T S
– E V E RY U X D E S I G N E R E V E R
“Developers don't follow instructions.”
– E V E RY U X D E S I G N E R E V E R
“Product is prescribing design solutions instead of
stating requirements.”
– E V E RY U X R E S E A R C H E R E V E R
“ The testing is too late to have an impact on the
shipped product.”
– E V E RY U X R E S E A R C H E R E V E R
“ The team is dictating methodology or script
instead of stating goals for testing.”
U G H . U X I S H A R D .
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“People who said they were unsatisfied usually
mentioned reasons related to their current
company or role, not about the work itself. In fact
many were unhappy because they didn’t get
to do enough UX or they weren’t able to be
as effective as they would like to be.”
– M I L I S S A , R I G H T N O W.
“See? I told you. UXers are masochists.”
– S U R V E Y R E S P O N D E N T
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“Everything I needed to know in UX design I
learned by playing Dungeons and Dragons.”
S O LV I N G T H E P R O B L E M S
O F U X T H R O U G H O R G
W E ’ R E T RY I N G
D E S I G N , P R O D U C T &
E N G I N E E R I N G A R E P E E R S
B U S I N E S S I S C H A N G I N G
M E A N W H I L E …
D E S I G N I S T H E D A R L I N G
O F B U S I N E S S
U X I S T H E D A R L I N G O F
D E S I G N
U X C A N N O T E X I S T
W I T H O U T R E S E A R C H
P R O B L E M S AT T H E T O P
– M A R I A G I U D I C E + C H R I S T O P H E R I R E L A N D
R I S E O F T H E D E O
“… design leaders usually possess characteristics,
behaviors, and mindsets that enable them to excel
in unpredictable, fast-moving, and value-charged
conditions.”
L E A H B U L E Y
A N D T H E N , T H I S
H A P P E N E D :
W E C A N B E H A P P Y
N O W, R I G H T ?
No.
– R U S S W I L S O N . L I K E , Y E S T E R D AY
“Empathy. Tenacity …and some other stuff.”
T O C R E AT E S O L U T I O N S W E
M U S T F O C U S O N P R O B L E M S
P R O B L E M S A R E
E V E RY W H E R E
C A R E E R A D VA N C E M E N T =
F O C U S O N B I G G E R P R O B L E M S
W E H AV E N O C H O I C E ,
B U T W E H AV E A C H A N C E
Y O U R G I F T / C U R S E C A N F I X
M O R E T H A N Y O U T H I N K
# F O C U S
D AV E G R AY, 2 0 1 4
– S U R V E Y R E S P O N D E N T
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“I get to make people’s lives better by using
less frustrating products, it’s an intellectual
challenge, and it’s a niche that continues to have
more demand than supply"
– S U R V E Y R E S P O N D E N T
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“I feel that my work means something.“
– S U R V E Y R E S P O N D E N T
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“I know my work helps people.“
– S U R V E Y R E S P O N D E N T
W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E -
C A R E E R S
“Best thing I ever did.”
M I L I S S A TA R Q U I N I
@ M I L I S S A
Thank you

More Related Content

What's hot

Mobile Resources Use in a Distance Learning Population
Mobile Resources Use in a Distance Learning PopulationMobile Resources Use in a Distance Learning Population
Mobile Resources Use in a Distance Learning Population
Billie Anne Gebb
 
Prezentacja-devoxx
Prezentacja-devoxxPrezentacja-devoxx
Prezentacja-devoxx
marcinbaraniecki
 
Meet The Space, 29 Jan 2015, Edinburgh
Meet The Space, 29 Jan 2015, EdinburghMeet The Space, 29 Jan 2015, Edinburgh
Meet The Space, 29 Jan 2015, Edinburgh
TheSpaceArts
 
Designing with Empathy - January 2016 UI/UX Meetup Shanghai
Designing with Empathy - January 2016 UI/UX Meetup ShanghaiDesigning with Empathy - January 2016 UI/UX Meetup Shanghai
Designing with Empathy - January 2016 UI/UX Meetup Shanghai
Wiredcraft
 
3D Printing Solutions from Make Whale
3D Printing Solutions from Make Whale3D Printing Solutions from Make Whale
3D Printing Solutions from Make Whale
Arjun Gera
 
TECHnosterone and UXtrogens: field check
TECHnosterone and UXtrogens: field checkTECHnosterone and UXtrogens: field check
TECHnosterone and UXtrogens: field check
Goulven Champenois
 
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015 A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
Adam Yuret
 
10 Innovaciones Importantes
10 Innovaciones Importantes10 Innovaciones Importantes
10 Innovaciones Importantes
MarlonPerezYT
 
The Mosaic Project
The Mosaic ProjectThe Mosaic Project
The Mosaic Project
Rachel Fincken, MA
 
Pane'ramik - Effective Marketing with Video
Pane'ramik - Effective Marketing with VideoPane'ramik - Effective Marketing with Video
Pane'ramik - Effective Marketing with Video
Blake Rea
 
160210107053
160210107053160210107053
160210107053
Moksha Trivedi
 
User Experience within software Testing
User Experience within software TestingUser Experience within software Testing
User Experience within software Testing
Youssef Trabelsi
 
Chase and staus ‘no more idols’
Chase and staus  ‘no more idols’Chase and staus  ‘no more idols’
Chase and staus ‘no more idols’
HarryPB
 
39 Rules to Help You Rock Your Next Presentation
39 Rules to Help You Rock Your Next Presentation39 Rules to Help You Rock Your Next Presentation
39 Rules to Help You Rock Your Next Presentation
Stan Phelps
 
Descontrole remoto
Descontrole remotoDescontrole remoto
Descontrole remoto
Felipe Caroé
 
Lessons-learned from embedding design into a developmental evaluation: The si...
Lessons-learned from embedding design into a developmental evaluation: The si...Lessons-learned from embedding design into a developmental evaluation: The si...
Lessons-learned from embedding design into a developmental evaluation: The si...
Chi Yan Lam, CE
 
Caça palavras sobre o filme up altas aventuras
Caça palavras sobre o filme up altas aventurasCaça palavras sobre o filme up altas aventuras
Caça palavras sobre o filme up altas aventuras
josenmd
 
Sopa de letras
Sopa de letrasSopa de letras
Sopa de letras
Juliana López Herrera
 
Tugas Topik-topik Lanjutan-1
Tugas Topik-topik Lanjutan-1Tugas Topik-topik Lanjutan-1
Tugas Topik-topik Lanjutan-1Vina Stevani
 
Aesthetic sense - A tool for survival?
Aesthetic sense - A tool for survival? Aesthetic sense - A tool for survival?
Aesthetic sense - A tool for survival?
Anita Antony
 

What's hot (20)

Mobile Resources Use in a Distance Learning Population
Mobile Resources Use in a Distance Learning PopulationMobile Resources Use in a Distance Learning Population
Mobile Resources Use in a Distance Learning Population
 
Prezentacja-devoxx
Prezentacja-devoxxPrezentacja-devoxx
Prezentacja-devoxx
 
Meet The Space, 29 Jan 2015, Edinburgh
Meet The Space, 29 Jan 2015, EdinburghMeet The Space, 29 Jan 2015, Edinburgh
Meet The Space, 29 Jan 2015, Edinburgh
 
Designing with Empathy - January 2016 UI/UX Meetup Shanghai
Designing with Empathy - January 2016 UI/UX Meetup ShanghaiDesigning with Empathy - January 2016 UI/UX Meetup Shanghai
Designing with Empathy - January 2016 UI/UX Meetup Shanghai
 
3D Printing Solutions from Make Whale
3D Printing Solutions from Make Whale3D Printing Solutions from Make Whale
3D Printing Solutions from Make Whale
 
TECHnosterone and UXtrogens: field check
TECHnosterone and UXtrogens: field checkTECHnosterone and UXtrogens: field check
TECHnosterone and UXtrogens: field check
 
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015 A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
A Twenty-Minute Intro to Scrum Lean Agile Scotland 2015
 
10 Innovaciones Importantes
10 Innovaciones Importantes10 Innovaciones Importantes
10 Innovaciones Importantes
 
The Mosaic Project
The Mosaic ProjectThe Mosaic Project
The Mosaic Project
 
Pane'ramik - Effective Marketing with Video
Pane'ramik - Effective Marketing with VideoPane'ramik - Effective Marketing with Video
Pane'ramik - Effective Marketing with Video
 
160210107053
160210107053160210107053
160210107053
 
User Experience within software Testing
User Experience within software TestingUser Experience within software Testing
User Experience within software Testing
 
Chase and staus ‘no more idols’
Chase and staus  ‘no more idols’Chase and staus  ‘no more idols’
Chase and staus ‘no more idols’
 
39 Rules to Help You Rock Your Next Presentation
39 Rules to Help You Rock Your Next Presentation39 Rules to Help You Rock Your Next Presentation
39 Rules to Help You Rock Your Next Presentation
 
Descontrole remoto
Descontrole remotoDescontrole remoto
Descontrole remoto
 
Lessons-learned from embedding design into a developmental evaluation: The si...
Lessons-learned from embedding design into a developmental evaluation: The si...Lessons-learned from embedding design into a developmental evaluation: The si...
Lessons-learned from embedding design into a developmental evaluation: The si...
 
Caça palavras sobre o filme up altas aventuras
Caça palavras sobre o filme up altas aventurasCaça palavras sobre o filme up altas aventuras
Caça palavras sobre o filme up altas aventuras
 
Sopa de letras
Sopa de letrasSopa de letras
Sopa de letras
 
Tugas Topik-topik Lanjutan-1
Tugas Topik-topik Lanjutan-1Tugas Topik-topik Lanjutan-1
Tugas Topik-topik Lanjutan-1
 
Aesthetic sense - A tool for survival?
Aesthetic sense - A tool for survival? Aesthetic sense - A tool for survival?
Aesthetic sense - A tool for survival?
 

Viewers also liked

How can i do more UX? (Stavros Garzonis)
How can i do more UX? (Stavros Garzonis)How can i do more UX? (Stavros Garzonis)
How can i do more UX? (Stavros Garzonis)
UXPA International
 
How to Effectively Implement Different Online Research Techniques for Rapid U...
How to Effectively Implement Different Online Research Techniques for Rapid U...How to Effectively Implement Different Online Research Techniques for Rapid U...
How to Effectively Implement Different Online Research Techniques for Rapid U...
UXPA International
 
Why dashboard design should be (but usually never is) based on cognitive scie...
Why dashboard design should be (but usually never is) based on cognitive scie...Why dashboard design should be (but usually never is) based on cognitive scie...
Why dashboard design should be (but usually never is) based on cognitive scie...
UXPA International
 
Learning From Users in their Natural Habitat -
Learning From Users in their Natural Habitat - Learning From Users in their Natural Habitat -
Learning From Users in their Natural Habitat -
UXPA International
 
New Ideas for Designing Mobile Web Applications
New Ideas for Designing Mobile Web ApplicationsNew Ideas for Designing Mobile Web Applications
New Ideas for Designing Mobile Web Applications
UXPA International
 
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
UXPA International
 
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
UXPA International
 
Lessons From The Hill
Lessons From The Hill  Lessons From The Hill
Lessons From The Hill
UXPA International
 
Adapting to Responsive Design - Matt Gibson
Adapting to Responsive Design - Matt GibsonAdapting to Responsive Design - Matt Gibson
Adapting to Responsive Design - Matt Gibson
UXPA International
 
Building a product content strategy practice
Building a product content strategy practiceBuilding a product content strategy practice
Building a product content strategy practice
UXPA International
 
How UX Can Drive the Vision of Future Products - Arttu Niskasaari
How UX Can Drive the Vision of Future Products - Arttu NiskasaariHow UX Can Drive the Vision of Future Products - Arttu Niskasaari
How UX Can Drive the Vision of Future Products - Arttu Niskasaari
UXPA International
 
The Psychological Considerations in Inclusive Design for the Acquired Disabil...
The Psychological Considerations in Inclusive Design for the Acquired Disabil...The Psychological Considerations in Inclusive Design for the Acquired Disabil...
The Psychological Considerations in Inclusive Design for the Acquired Disabil...
UXPA International
 
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
UXPA International
 
Increasing conversion rates without compromising UX ethics (Michael Rawlins)
Increasing conversion rates without compromising UX ethics (Michael Rawlins)Increasing conversion rates without compromising UX ethics (Michael Rawlins)
Increasing conversion rates without compromising UX ethics (Michael Rawlins)
UXPA International
 
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
UXPA International
 
Adversarial to Harmonious: Building the Developer/UX Connection
Adversarial to Harmonious: Building the Developer/UX ConnectionAdversarial to Harmonious: Building the Developer/UX Connection
Adversarial to Harmonious: Building the Developer/UX Connection
UXPA International
 
Personas alive and kicking designing personas for impact - attendee slides
Personas alive and kicking  designing personas for impact - attendee slidesPersonas alive and kicking  designing personas for impact - attendee slides
Personas alive and kicking designing personas for impact - attendee slides
UXPA International
 
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip LikensDon't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
UXPA International
 
Future of UX in 50 Years (Zarla Ludin)
Future of UX in 50 Years (Zarla Ludin)Future of UX in 50 Years (Zarla Ludin)
Future of UX in 50 Years (Zarla Ludin)
UXPA International
 

Viewers also liked (20)

How can i do more UX? (Stavros Garzonis)
How can i do more UX? (Stavros Garzonis)How can i do more UX? (Stavros Garzonis)
How can i do more UX? (Stavros Garzonis)
 
How to Effectively Implement Different Online Research Techniques for Rapid U...
How to Effectively Implement Different Online Research Techniques for Rapid U...How to Effectively Implement Different Online Research Techniques for Rapid U...
How to Effectively Implement Different Online Research Techniques for Rapid U...
 
Why dashboard design should be (but usually never is) based on cognitive scie...
Why dashboard design should be (but usually never is) based on cognitive scie...Why dashboard design should be (but usually never is) based on cognitive scie...
Why dashboard design should be (but usually never is) based on cognitive scie...
 
Learning From Users in their Natural Habitat -
Learning From Users in their Natural Habitat - Learning From Users in their Natural Habitat -
Learning From Users in their Natural Habitat -
 
New Ideas for Designing Mobile Web Applications
New Ideas for Designing Mobile Web ApplicationsNew Ideas for Designing Mobile Web Applications
New Ideas for Designing Mobile Web Applications
 
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...
 
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...
 
Lessons From The Hill
Lessons From The Hill  Lessons From The Hill
Lessons From The Hill
 
Dk+st uxpa
Dk+st uxpaDk+st uxpa
Dk+st uxpa
 
Adapting to Responsive Design - Matt Gibson
Adapting to Responsive Design - Matt GibsonAdapting to Responsive Design - Matt Gibson
Adapting to Responsive Design - Matt Gibson
 
Building a product content strategy practice
Building a product content strategy practiceBuilding a product content strategy practice
Building a product content strategy practice
 
How UX Can Drive the Vision of Future Products - Arttu Niskasaari
How UX Can Drive the Vision of Future Products - Arttu NiskasaariHow UX Can Drive the Vision of Future Products - Arttu Niskasaari
How UX Can Drive the Vision of Future Products - Arttu Niskasaari
 
The Psychological Considerations in Inclusive Design for the Acquired Disabil...
The Psychological Considerations in Inclusive Design for the Acquired Disabil...The Psychological Considerations in Inclusive Design for the Acquired Disabil...
The Psychological Considerations in Inclusive Design for the Acquired Disabil...
 
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...
 
Increasing conversion rates without compromising UX ethics (Michael Rawlins)
Increasing conversion rates without compromising UX ethics (Michael Rawlins)Increasing conversion rates without compromising UX ethics (Michael Rawlins)
Increasing conversion rates without compromising UX ethics (Michael Rawlins)
 
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
Red Herrings: Debunking the Pop Psychology of Color (Elizabeth Allen)
 
Adversarial to Harmonious: Building the Developer/UX Connection
Adversarial to Harmonious: Building the Developer/UX ConnectionAdversarial to Harmonious: Building the Developer/UX Connection
Adversarial to Harmonious: Building the Developer/UX Connection
 
Personas alive and kicking designing personas for impact - attendee slides
Personas alive and kicking  designing personas for impact - attendee slidesPersonas alive and kicking  designing personas for impact - attendee slides
Personas alive and kicking designing personas for impact - attendee slides
 
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip LikensDon't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
Don't Waste Your Time: Secrets of Minimum Viable Prototyping - Philip Likens
 
Future of UX in 50 Years (Zarla Ludin)
Future of UX in 50 Years (Zarla Ludin)Future of UX in 50 Years (Zarla Ludin)
Future of UX in 50 Years (Zarla Ludin)
 

Similar to Closing keynoteuxpa2015

People Centred Design & Working Agile
People Centred Design & Working AgilePeople Centred Design & Working Agile
People Centred Design & Working Agile
David Haddow
 
Making Meaning By Making Connections
Making Meaning By Making ConnectionsMaking Meaning By Making Connections
Making Meaning By Making Connections
CSU, Chico
 
2014 Power of Habits - Best Marketing BIZ 21 mai 2014
2014 Power of Habits - Best Marketing BIZ 21 mai 20142014 Power of Habits - Best Marketing BIZ 21 mai 2014
2014 Power of Habits - Best Marketing BIZ 21 mai 2014
Julian Walder
 
Sinapsis Neurodidactica Tucapel 5 .pdf
Sinapsis Neurodidactica Tucapel 5 .pdfSinapsis Neurodidactica Tucapel 5 .pdf
Sinapsis Neurodidactica Tucapel 5 .pdf
Rogelio Andrés Pincheira Jiménez
 
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
Netex Learning
 
Inside looking out
Inside looking outInside looking out
Inside looking out
Joshua McKenna
 
Gamification World Congress 2015 - Resumen
Gamification World Congress 2015 - Resumen Gamification World Congress 2015 - Resumen
Gamification World Congress 2015 - Resumen
Dassia Legorreta
 
Should we have a pedagogy of technology?
Should we have a pedagogy of technology?Should we have a pedagogy of technology?
Should we have a pedagogy of technology?
Ashley Casey
 
Hernandez fernandez nelson_m1c4g14-149_2...
Hernandez fernandez nelson_m1c4g14-149_2...Hernandez fernandez nelson_m1c4g14-149_2...
Hernandez fernandez nelson_m1c4g14-149_2...
NELSON HERNANDEZ
 
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking InnovationRadical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
Ville Tikka
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Project
revankarnr
 
Erik Hanson -- Innovation in the Enterprise: Beyond the Pixels
Erik Hanson -- Innovation in the Enterprise: Beyond the PixelsErik Hanson -- Innovation in the Enterprise: Beyond the Pixels
Erik Hanson -- Innovation in the Enterprise: Beyond the Pixels
World IA Day Los Angeles
 
UX muito além da UI
UX muito além da UIUX muito além da UI
UX muito além da UI
Mellina
 
Let's debate
Let's debateLet's debate
Let's debate
dPA_BE
 
Le futur des communications par l'internet des objets - Présentation de SAGA ...
Le futur des communications par l'internet des objets - Présentation de SAGA ...Le futur des communications par l'internet des objets - Présentation de SAGA ...
Le futur des communications par l'internet des objets - Présentation de SAGA ...
ioTHEATRE
 
Domínio: Dividir e conquistar
Domínio: Dividir e conquistarDomínio: Dividir e conquistar
Domínio: Dividir e conquistar
Nelson Senna do Amaral
 
PHP Experience 2016 - ROA – Resource Oriented Architecture
PHP Experience 2016 - ROA – Resource Oriented ArchitecturePHP Experience 2016 - ROA – Resource Oriented Architecture
PHP Experience 2016 - ROA – Resource Oriented Architecture
iMasters
 
Enactus Maitreyi 2015-16 Orientation
Enactus Maitreyi 2015-16 OrientationEnactus Maitreyi 2015-16 Orientation
Enactus Maitreyi 2015-16 Orientation
Sanchila Arora
 
Scout Music Design Lab
Scout Music Design LabScout Music Design Lab
Scout Music Design Lab
Joey Prather
 
The New Norm(al): Confronting What Open Means for Higher Education
The New Norm(al): Confronting What Open Means for Higher EducationThe New Norm(al): Confronting What Open Means for Higher Education
The New Norm(al): Confronting What Open Means for Higher Education
Bonnie Stewart
 

Similar to Closing keynoteuxpa2015 (20)

People Centred Design & Working Agile
People Centred Design & Working AgilePeople Centred Design & Working Agile
People Centred Design & Working Agile
 
Making Meaning By Making Connections
Making Meaning By Making ConnectionsMaking Meaning By Making Connections
Making Meaning By Making Connections
 
2014 Power of Habits - Best Marketing BIZ 21 mai 2014
2014 Power of Habits - Best Marketing BIZ 21 mai 20142014 Power of Habits - Best Marketing BIZ 21 mai 2014
2014 Power of Habits - Best Marketing BIZ 21 mai 2014
 
Sinapsis Neurodidactica Tucapel 5 .pdf
Sinapsis Neurodidactica Tucapel 5 .pdfSinapsis Neurodidactica Tucapel 5 .pdf
Sinapsis Neurodidactica Tucapel 5 .pdf
 
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning Madrid 2017 | The Role of L&D in the Modern Organisation [EN]
 
Inside looking out
Inside looking outInside looking out
Inside looking out
 
Gamification World Congress 2015 - Resumen
Gamification World Congress 2015 - Resumen Gamification World Congress 2015 - Resumen
Gamification World Congress 2015 - Resumen
 
Should we have a pedagogy of technology?
Should we have a pedagogy of technology?Should we have a pedagogy of technology?
Should we have a pedagogy of technology?
 
Hernandez fernandez nelson_m1c4g14-149_2...
Hernandez fernandez nelson_m1c4g14-149_2...Hernandez fernandez nelson_m1c4g14-149_2...
Hernandez fernandez nelson_m1c4g14-149_2...
 
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking InnovationRadical Co-Creation - How to Collaborate for Groundbreaking Innovation
Radical Co-Creation - How to Collaborate for Groundbreaking Innovation
 
Walden English Project
Walden English ProjectWalden English Project
Walden English Project
 
Erik Hanson -- Innovation in the Enterprise: Beyond the Pixels
Erik Hanson -- Innovation in the Enterprise: Beyond the PixelsErik Hanson -- Innovation in the Enterprise: Beyond the Pixels
Erik Hanson -- Innovation in the Enterprise: Beyond the Pixels
 
UX muito além da UI
UX muito além da UIUX muito além da UI
UX muito além da UI
 
Let's debate
Let's debateLet's debate
Let's debate
 
Le futur des communications par l'internet des objets - Présentation de SAGA ...
Le futur des communications par l'internet des objets - Présentation de SAGA ...Le futur des communications par l'internet des objets - Présentation de SAGA ...
Le futur des communications par l'internet des objets - Présentation de SAGA ...
 
Domínio: Dividir e conquistar
Domínio: Dividir e conquistarDomínio: Dividir e conquistar
Domínio: Dividir e conquistar
 
PHP Experience 2016 - ROA – Resource Oriented Architecture
PHP Experience 2016 - ROA – Resource Oriented ArchitecturePHP Experience 2016 - ROA – Resource Oriented Architecture
PHP Experience 2016 - ROA – Resource Oriented Architecture
 
Enactus Maitreyi 2015-16 Orientation
Enactus Maitreyi 2015-16 OrientationEnactus Maitreyi 2015-16 Orientation
Enactus Maitreyi 2015-16 Orientation
 
Scout Music Design Lab
Scout Music Design LabScout Music Design Lab
Scout Music Design Lab
 
The New Norm(al): Confronting What Open Means for Higher Education
The New Norm(al): Confronting What Open Means for Higher EducationThe New Norm(al): Confronting What Open Means for Higher Education
The New Norm(al): Confronting What Open Means for Higher Education
 

More from UXPA International

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
UXPA International
 
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
UXPA International
 
UXPA 2023 Poster: ESG & Sustainable UX
UXPA 2023 Poster: ESG & Sustainable UXUXPA 2023 Poster: ESG & Sustainable UX
UXPA 2023 Poster: ESG & Sustainable UX
UXPA International
 
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and StrategicUXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
UXPA International
 
UXPA 2023: Data science and UX: Smarter together
UXPA 2023: Data science and UX: Smarter togetherUXPA 2023: Data science and UX: Smarter together
UXPA 2023: Data science and UX: Smarter together
UXPA International
 
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA International
 
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
UXPA International
 
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA International
 
UXPA 2023: F@#$ User Personas
UXPA 2023: F@#$ User PersonasUXPA 2023: F@#$ User Personas
UXPA 2023: F@#$ User Personas
UXPA International
 
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
UXPA International
 
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
UXPA International
 
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
UXPA International
 
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
UXPA International
 
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
UXPA International
 
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
UXPA International
 
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
UXPA International
 
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
UXPA International
 
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
UXPA International
 
UXPA 2023: Lessons for new managers
UXPA 2023: Lessons for new managersUXPA 2023: Lessons for new managers
UXPA 2023: Lessons for new managers
UXPA International
 
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
UXPA International
 

More from UXPA International (20)

UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...
 
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...
 
UXPA 2023 Poster: ESG & Sustainable UX
UXPA 2023 Poster: ESG & Sustainable UXUXPA 2023 Poster: ESG & Sustainable UX
UXPA 2023 Poster: ESG & Sustainable UX
 
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and StrategicUXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic
 
UXPA 2023: Data science and UX: Smarter together
UXPA 2023: Data science and UX: Smarter togetherUXPA 2023: Data science and UX: Smarter together
UXPA 2023: Data science and UX: Smarter together
 
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden Insights
 
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
UXPA 2023 Poster: Are virtual spaces the future of video conferencing?
 
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user roles
 
UXPA 2023: F@#$ User Personas
UXPA 2023: F@#$ User PersonasUXPA 2023: F@#$ User Personas
UXPA 2023: F@#$ User Personas
 
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...
 
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...
 
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...
 
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...
 
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...
 
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team
 
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...
 
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...
 
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...
 
UXPA 2023: Lessons for new managers
UXPA 2023: Lessons for new managersUXPA 2023: Lessons for new managers
UXPA 2023: Lessons for new managers
 
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...
 

Closing keynoteuxpa2015

  • 1. C O N D O L E N C E S O N Y O U R U X C A R E E R Q U E S T I O N A B L E C H O I C E S
  • 2. – M I L I S S A “UXers are masochists.”
  • 3. WAY B A C K
  • 4. B E G I N N I N G O F T I M E 1 9 9 5
  • 5. I W O R K E D H E R E
  • 6. H E R E O R R A T H E R
  • 7. 1 5 Y E A R S O F R E - O R G S
  • 8. “ W H AT T H E # & $ ^ ! I S U I ? ” – M Y N E W M A N A G E R / E X E C U T I V E
  • 9. “ W H AT I S U I ? ” I N T H E D R A W E R A N E M P T Y C A R D B O A R D B O X U N D E R T H E D E S K &
  • 10. W E E X P L A I N O U R R O L E T O T H E W O R L D
  • 11. # T R U T H D AV E G R AY, 2 0 1 4
  • 12. W E H AV E C O M P L A I N T S
  • 13. – E V E RY U X D E S I G N E R E V E R “Developers don't follow instructions.”
  • 14. – E V E RY U X D E S I G N E R E V E R “Product is prescribing design solutions instead of stating requirements.”
  • 15. – E V E RY U X R E S E A R C H E R E V E R “ The testing is too late to have an impact on the shipped product.”
  • 16. – E V E RY U X R E S E A R C H E R E V E R “ The team is dictating methodology or script instead of stating goals for testing.”
  • 17. U G H . U X I S H A R D .
  • 18. W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “People who said they were unsatisfied usually mentioned reasons related to their current company or role, not about the work itself. In fact many were unhappy because they didn’t get to do enough UX or they weren’t able to be as effective as they would like to be.”
  • 19. – M I L I S S A , R I G H T N O W. “See? I told you. UXers are masochists.”
  • 20. – S U R V E Y R E S P O N D E N T W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “Everything I needed to know in UX design I learned by playing Dungeons and Dragons.”
  • 21. S O LV I N G T H E P R O B L E M S O F U X T H R O U G H O R G W E ’ R E T RY I N G
  • 22. D E S I G N , P R O D U C T & E N G I N E E R I N G A R E P E E R S
  • 23. B U S I N E S S I S C H A N G I N G M E A N W H I L E …
  • 24.
  • 25. D E S I G N I S T H E D A R L I N G O F B U S I N E S S
  • 26. U X I S T H E D A R L I N G O F D E S I G N
  • 27.
  • 28. U X C A N N O T E X I S T W I T H O U T R E S E A R C H
  • 29.
  • 30. P R O B L E M S AT T H E T O P
  • 31. – M A R I A G I U D I C E + C H R I S T O P H E R I R E L A N D R I S E O F T H E D E O “… design leaders usually possess characteristics, behaviors, and mindsets that enable them to excel in unpredictable, fast-moving, and value-charged conditions.”
  • 32.
  • 33. L E A H B U L E Y
  • 34. A N D T H E N , T H I S H A P P E N E D :
  • 35.
  • 36.
  • 37. W E C A N B E H A P P Y N O W, R I G H T ?
  • 38. No.
  • 39. – R U S S W I L S O N . L I K E , Y E S T E R D AY “Empathy. Tenacity …and some other stuff.”
  • 40. T O C R E AT E S O L U T I O N S W E M U S T F O C U S O N P R O B L E M S
  • 41. P R O B L E M S A R E E V E RY W H E R E
  • 42. C A R E E R A D VA N C E M E N T = F O C U S O N B I G G E R P R O B L E M S
  • 43. W E H AV E N O C H O I C E , B U T W E H AV E A C H A N C E
  • 44. Y O U R G I F T / C U R S E C A N F I X M O R E T H A N Y O U T H I N K
  • 45. # F O C U S D AV E G R AY, 2 0 1 4
  • 46. – S U R V E Y R E S P O N D E N T W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “I get to make people’s lives better by using less frustrating products, it’s an intellectual challenge, and it’s a niche that continues to have more demand than supply"
  • 47. – S U R V E Y R E S P O N D E N T W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “I feel that my work means something.“
  • 48. – S U R V E Y R E S P O N D E N T W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “I know my work helps people.“
  • 49. – S U R V E Y R E S P O N D E N T W W W. N N G R O U P. C O M / R E P O R T S / U S E R - E X P E R I E N C E - C A R E E R S “Best thing I ever did.”
  • 50. M I L I S S A TA R Q U I N I @ M I L I S S A Thank you