Lessons From The Hill

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This document provides an overview of lobbying and strategies for how UX professionals can advocate for UX in their jobs similar to how lobbyists advocate for issues. It discusses how lobbying involves directly and indirectly influencing decision makers, and provides examples of how this could translate to advocating for UX through writing letters, presentations, relationship building, coalitions, and more. The document also includes lobbying resources and suggests finding opportunities within one's own organization to advocate for UX.

Health & Medicine Technology

Lessons from
Lobbying & Advocating for
UX on the Job
An “unconference” talk for UXPA 2013
by @karenTL

Hello!
Inspiration for this talk:
Being in DC & previous unconference talks!
Methodology:
Reversed-engineered what a lobbyist does
via Wikipedia, lobbying & political websites,
and job postings
@karenTL
>>> i.e., not otherwise
qualified to speak on this subject 

What is it?
@karenTL
Lobbying is the act of attempting
to influence decisions
(made by officials in the government).
http://en.wikipedia.org/wiki/Lobbying

Why?
@karenTL
Only one (or a few) decision makers
Sound familiar?
Never-ending attention &
prioritization problem
=
Many constituents & interests
+

@karenTL
http://www.meyersandassociates.com/lobbyist.html
"Lobbyists are in many cases expert technicians
capable of examining complex and difficult subjects
in clear, understandable fashion. They engage in
personal discussion with members of Congress in
which they explain in detail the reasons for the
positions they advocate...
Senator John F. Kennedy, 1956
Because our congressional
representation is based upon geographical boundaries,
the lobbyists who speak for the various economic,
commercial and other functional interests of the
country serve a useful purpose and have assumed an
important role in the legislative process."

Hire yourself!
Actual lobbying job description excerpts:
@karenTL
“Very knowledgeable about legislative process and know who the decision
makers are relative to congressional staff and Members of Congress.”
“Helps build relationships and alliances with key stakeholder
groups…Works with these groups to gain alignment and gain support…”
“Strong strategic thinking tied to business understanding to create policies
that will positively impact [company] and to deter negative policies.”
“Public presentation and speaking skills…Ability to present an argument
and effectively persuade and communicate on complex issues.”

Inside Lobbying
Directly accessing & influencing decision makers
@karenTL
Write a Letter Present Testimony Personal Visits &
Elevator Pitches
TEN SECOND BRAINSTORM
How might these translate to your UX job?

Outside Lobbying
Indirectly influencing decision makers through other people and/or means
@karenTL
Calling on Favors Coalitions Campaigns
TEN SECOND BRAINSTORM
How might these translate to your UX job?

Design the UX of UX!
“Bathroom UX” exercise via Leah Buley:
Which would you rather do?
a) Disarm a bomb with many wires.
b) Disarm a bomb with a single button.
By Matt Couch / @mcnigma from a tutorial exercise
this week thanks to Leah Buley / @ugleah, author of
The User Experience Team of One.
@karenTL

Practice Speaking!
Be a high-functioning introvert!
–Brian Sullivan, UXPA 2013 presenter
@karenTL
Hi, my name is __________.
I am a ___________.
The last cool project I worked on was ____________.
And it did this / here’s what I learned: _____________.
What about you?

Lobbying Resources
@karenTL
Google “lobbying tactics”
Ten Principles of Lobbying
http://www.portlandoregon.gov/oni/article/338655
Inside and Outside Lobbying Techniques
http://wiki.answers.com/Q/What_is_inside_and_outside_lobbying_techniques
Wikipedia: Grassroots Lobbying
http://en.wikipedia.org/wiki/Grassroots_lobbying

Find & create your own “lobbies”
@karenTL
Popular D.C. myth on the origins of “lobbyist”:
President Ulysses S. Grant coined the
term from those who frequented the
lobby of Williard Hotel in attempts to
buy him drinks for the chance to
influence his political decisions.
http://en.wikipedia.org/wiki/Lobbying
Thank you for voting & listening!

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UXPA 2023: F@#$ User Personas

UXPA International

We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Cu...

UXPA International

UXPA 2023: Experience Maps - A designer's framework for working in Agile team...

UXPA International

Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.

UXPA 2023 Poster: Atomic Research in Practice: Using a Feedback Repository to...

UXPA International

UXPA 2023 Poster: Leveraging Dial Testing To Measure Real-Time User Frustrati...

UXPA International

UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...

UXPA International

How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative Team

UXPA International

I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.

UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...

UXPA International

As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.

UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...

UXPA International

UXPA 2023 Poster: 5 Key Findings from Moderated Accessibility Testing with Sc...

UXPA International

UXPA 2023: Lessons for new managers

UXPA International

Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.

UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...

UXPA International

Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.

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