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H O W T O R O C K Y O U R
STAGE
OWN THE
3 9 R U L E S O F T H U M B
N E X T P R E S E N TAT I O N
B Y: S TA N P H E L P S
P U R P L E G O L D F I S H . C O M
T H E F E A R O F
P U B L I C S P E A K I N G
T H E P R O B L E M I S
>
T H E F E A R O F
P U B L I C S P E A K I N G >T H E F E A R O F
D Y I N G
F
E
A
R
T H E P R O B L E M
T H E F E A R O F
P U B L I C S P E A K I N G >T H E F E A R O F
D Y I N G
FACTOR
F
E
A
R
T H E P R O B L E M
“ A C C O R D I N G T O M O S T S T U D I E S , P E O P L E ' S N U M B E R O N E F E A R I S
P U B L I C S P E A K I N G . N U M B E R T W O I S D E A T H . D E A T H I S N U M B E R T W O .
D O E S T H A T S O U N D R I G H T ? T H I S M E A N S T O T H E A V E R A G E P E R S O N ,
I F Y O U G O T O A F U N E R A L , Y O U ' R E B E T T E R O F F I N T H E C A S K E T
T H A N D O I N G T H E E U L O G Y. ” [CREDIT: JERRY SEINFELD, YOUTUBE CLIP]
There are two types of speakers”
NERVES ARE
INEVITABLE
“
T H E T R U T H
Those that are nervous and those
that are liars.”
NERVES ARE
INEVITABLE
M A R K T WA I N O N
P U B L I C S P E A K I N G
“
-
T H E T R U T H
There are two types of speakers:
those that are nervous and those
that are liars.”
NERVES ARE
INEVITABLE
M A R K T WA I N O N
P U B L I C S P E A K I N G
“
-
T H E T R U T H
N O O N E I S B O R N A S P E A K E R . I T
TA K E S D I S C I P L I N E A N D P R A C T I C E
T O C H A N N E L Y O U R N E R V E S . T H I S
D E C K P R O V I D E S S O M E G U I D E L I N E S
T O H E L P Y O U O N T H A T J O U R N E Y.
W H AT ’ S T H E S O L U T I O N ?
T H E S O L U T I O N I S
R U L E S O F T H U M B
R U L E S O F T H U M B A R E G E N E R A L LY
A C C E P T E D G U I D E L I N E S .
YOU NEED
GUIDELINES
G U I D E P O S T S T O S H O W Y O U T H E WAY.
N O T E : W H E N T H E R E A S O N S T O P S ,
T H E R E F O R E S T O P S T H E R U L E .
T H E S O L U T I O N I S
R U L E S O F T H E R O A D
FOLLOW
THE SIGNS
P R E PA R AT I O N I S K E Y.
R U L E O F 1 / 3 ’ S
Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3
C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G .
P R E PA R AT I O N I S K E Y.
3 6 T O 9 0 H O U R S …
PUT IN
Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F
1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D
S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S .
P R E PA R AT I O N I S K E Y.
3 6 T O 9 0 H O U R S T O C R E AT E
A N H O U R L O N G P R E S E N TAT I O N
PUT IN
THE TIME
[CREDIT: NANCY DUARTE]
Y O U R P R E PA R A T I O N T I M E C O N S I S T S
O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G ,
A N D S K E T C H I N G . 1 / 3 B U I L D I N G
S L I D E S . T H E F I N A L 1 / 3 I S R E H E A R S I N G .
V I S U A L S A I D R E C A L L B Y %
V I S U A L S A I D R E C A L L B Y 5 5 0 %STOCK
UP
L E V E R A G E T H E P I C T U R E S U P E R I O R I T Y E F F E C T. P E O P L E
R E M E M B E R 1 0 % O F W O R D S C O M PA R E D T O 6 5 % O F
P I C T U R E S . [CREDIT: D.L. NELSON, U.S. REED, J.R. WALLING]
FREE
IS GOOD
P R O T I P : C A N VA I S A D E S I G N
T O O L T H AT A L L O W S Y O U T O
A D D T E X T A N D C R E AT E
C U S T O M S I Z I N G F O R F R E E .
S T O C K I M A G E S A R E $ 1 .
3 S O U R C E S
M I N I M U M S I Z E F O N T I S
Fonts must
[CREDIT: GUY KAWASAKI, YOUTUBE CLIP]
M I N I M U M S I Z E F O N T I S 3 0
Fonts must
MEASURE
CUT
TWICE
ONCE
[CREDIT: GUY KAWASAKI, YOUTUBE CLIP]
FO T
W H E N Y O U F I N I S H A
P R E S E N TAT I O N , D O N ’ T
P L AY 2 0 Q U E S T I O N S
TA K E Q U E S T I O N S ,
B U T T H E N F I N I S H
S T R O N G W I T H A
S T O RY A N D A C A L L
T O A C T I O N
NAIL THE
FINISH
S TA RT W I T H Y O U R
S E C O N D B E S T S T O RY … ”
“
SECOND
S TA RT W I T H Y O U R
S E C O N D B E S T S T O RY
A N D F I N I S H W I T H
Y O U R B E S T O N E ”
- B I L L S TA I N T O N
“
SECOND
THEN
FIRST
T H E M A X I M U M
N U M B E R O F
W O R D S O N
A N Y G I V E N
S L I D E I S
T H E M A X I M U M
N U M B E R O F
W O R D S O N
A N Y G I V E N
S L I D E I S 1 6
MEASURE
CUT
TWICE
ONCE
[CREDIT: JON VEGOSEN]
LENGTH
OF A TALK
“ A G O O D S P E E C H
S H O U L D B E L I K E A
W O M A N ' S S K I RT ”
LENGTH
OF A TALK
“ L O N G E N O U G H T O
C O V E R T H E S U B J E C T
A N D S H O RT E N O U G H
T O C R E AT E I N T E R E S T ”
- W I N S T O N C H U R C H I L L
T H E M A X N U M B E R O F S L I D E S F O R
E V E RY 2 0 M I N U T E S O F P R E S E N TAT I O N
L E S S I S M O R E
T H E M A X N U M B E R O F S L I D E S F O R
E V E RY 2 0 M I N U T E S O F P R E S E N TAT I O N
MEASURE
CUT
TWICE
ONCE
L E S S I S M O R E
15
D O N ’ T WA L K I N F R O N T
O F T H E P R O J E C T O R
AVOID THE
TRACTOR
BEAM
3 H A C K S
1. IF THE PROJECTOR IS
MOUNTED OVERHEAD,
TEST HOW CLOSE YOU CAN
WALK NEXT TO THE
SCREEN DURING SET-UP.
USE SOME MASKING TAPE
ON THE FLOOR.
2. IF THE PROJECTOR
IS ON A TABLE OR
CART, JUST WALK
AROUND IT.
3. USE THE
BLACK OUT
BUTTON ON
YOUR R800
CLICKER
F O N T S M AT T E R
1 4 F O N T S Y O U S H O U L D C O N S I D E R
Baskerville
Impact
Hobo Std
Marker Felt
BRING YOUR
AGAME
1 3 = M U R P H Y ’ S L A W
B A D T H I N G S W I L L H A P P E N .
Y O U H AV E 3 C H O I C E S :
1 ) F I X I T, 2 ) F E AT U R E I T, O R 3 ) F O R G E T I T
SPANNER
IN THE
WORKS
S T U F F H A P P E N S . Y O U C A N
C O U N T I T. P R A C T I C E W I T H O U T
S L I D E S . D O A N A U D I O C H E C K
B E F O R E S P E A K I N G . B E P R E PA R E D .
[CREDIT: ALAN HOFFLER]
3 H A C K S T O F E N D O F F M R . M U R P H Y
3. TURN OFF
WIRELESS ON YOUR
COMPUTER AND
CLOSE ALL APPS
1. 1. ASK FOR A
HANDHELD MIC.
STASH IT ON STAGE
AS A BACKUP
2. WRITE DOWN YOUR
MAIN POINTS IN CASE
YOUR DECK FAILS
(THINK SET LIST)
TOOLS
YOU CAN
USE
“The best advice was from my
father at an early age when we
were making music. I would
make mistakes, and I would ask,
‘What do you do?’ And he’d say,
in Dutch, ‘Gewoon door blijven
gaan,’ which means keep
pedaling. Don’t stop and don’t
let the audience know you made
a mistake. Or smile and do it
twice so the audience thinks you
meant it.“
TA O O F
E D D I E VA N H A L E N
KEEP
PEDALING
[CREDIT: DR. VINCE SCHMIDT, YOUTUBE VIDEO]
T W E LV E P L U S O N E E Q U A L S
T H E B A K E R ’ SONE MORE
THING
A L W A Y S G I V E A L I T T L E
S O M E T H I N G E X T R A . T A K E A
C U E F R O M S T E V E J O B S . H E
A LWA Y S H A D O N E M O R E T H I N G .
[CREDIT: CARMINE GALLO]
D O Z E N
S P E A K I N G I S L I K E F LY I N G . T H E T W O M O S T
C R I T I C A L T I M E S A R E A N D
T H E T W O M O S T C R I T I C A L T I M E S A R EDON’T CRASH
AND BURN
W H E N A R E P L A N E S M O S T L I K E LY
T O C R A S H ? M O S T A C C I D E N T S
O C C U R D U R I N G TA K E - O F F S A N D
L A N D I N G S . TA K E E X T R A T I M E T O
P R E PA R E A N D P R A C T I C E Y O U R
O P E N I N G S A N D C L O S I N G S .
[CREDIT: RICH SCHLENTZ]
L A N D I N G S
TA K E - O F F ’ S
VA RY Y O U R V O L U M E . S O M E T I M E S
Y O U N E E D T O G O T O
TAO
OF
TUFNEL
VA RY Y O U R V O L U M E . S O M E T I M E S
Y O U N E E D T O G O T O 1 1
TAO
OF
TUFNEL
T H E S E G O T O E L E V E N
Nigel: The numbers all go to eleven. Look, right across the board,
eleven, eleven, eleven and...
Martin: Oh, I see. And most amps go up to ten?
Nigel: Exactly.
Martin: Does that mean it's louder? Is it any louder?
Nigel: Well, it's one louder, isn't it? It's not ten. You see, most blokes,
you know, will be playing at ten. You're on ten here, all the way up, all
the way up, all the way up, you're on ten on your guitar. Where can you
go from there? Where?
Martin: I don't know.
Nigel: Nowhere. Exactly. What we do is, if we need that extra push over
the cliff, you know what we do?
Martin: Put it up to eleven.
Nigel: Eleven. Exactly. One louder.
Martin: Why don't you just make ten louder and make ten be the top
number and make that a little louder?
[Pause.]
Nigel: These go to eleven. [CREDIT: SPINAL TAP, YOUTUBE VIDEO]
T H E B R A I N C A N O N LY C O N C E N T R AT E F O R
M I N U T E S B E F O R E
S H U T T I N G
O F F
MEASURE
CUT
TWICE
ONCE
MEASURE
TWICE
T H E B R A I N C A N O N LY C O N C E N T R AT E F O R
1 0 M I N U T E S B E F O R E
S H U T T I N G
O F F
MEASURE
CUT
TWICE
ONCE
P L A N O N
B R E A K S
I N Y O U R
TA L K
U S E V I D E O S ,
R O L E P L A Y S &
G R O U P E X E R C I S E S .
[CREDIT: DR. JOHN MEDINA]
U N D E R S TA N D T H E C O N C E P T O F W I I F Y
W H AT ’ S I N I T F O R Y O U ( T H E A U D I E N C E M E M B E R )
MEASURE
CUT
TWICE
ONCE W. I . I . F. Y
E V E N T H O U G H Y O U A R E A T T H E
F R O N T O F T H E R O O M , I T ’ S N O T
A B O U T Y O U . I T ’ S A B O U T T H E
W H A T ’ S I N I T F O R T H E A U D I E N C E .
W H Y S H O U L D T H E Y G I V E Y O U
T H E I R A T T E N T I O N . W H A T VA L U E
A R E Y O U R P R O V I D I N G ?
BE A MASTER
“ FA C T ’ S T E L L … ”
BE A MASTER
STORYTELLER
“ FA C T ’ S T E L L ,
B U T S T O R I E S S E L L . ”
- B RYA N E I S E N B E R G
A P P E A R A N C E M AT T E R S
D R E S S T O T H E N I N E SLOOK
THE PART
8 0 % O F O U R J U D G E M E N T S
C O M E S D O W N T O W A R M T H
A N D C O M P E T E N C E . D R E S S
S M A R T LY T O L E V E R A G E B O T H .
[CREDIT: CHRIS MALONE & SUSAN T. FISKE]
T H I S I S A L E C T E R N , I T I S N O T A
T H I S I S A L E C T E R N , I T ’ S N O T A
N O R I S I T A C R U T C H . S T E P A WAY.
STEP AWAY
P O D I U M .
[CREDIT: EVAN CARROLL]
S T O RY
M AT T E R S
K N O W T H E
8 S T E P S O F
T H E
H E R O ’ S J O U R N E Y
PAINT
PICTURETHE
[CREDIT: JOSEPH CAMPBELL]
O N LY % O F
T H E F E E L I N G S
Y O U C O M M U N I C AT E
A R E T H E W O R D S
T H AT Y O U U S E
O N LY 7 % O F
T H E F E E L I N G S
Y O U C O M M U N I C AT E
A R E T H E W O R D S
T H AT Y O U U S E
EXPRESS
EXPRESS
YOURSELF
B E E X P R E S S I V E W H E N I T C O M E S
T O C O M M U N I C A T I N G F E E L I N G S .
O N LY 7 % I S D E P E N D E N T U P O N T H E
W O R D S W E U S E . 5 5 % I S B O D Y
L A N G U A G E A N D 3 8 % I S T O N E .
[CREDIT: ALBERT MEHRABIAN]
D E V E L O P A S E N S E
PLUG INTO
THE AUDIENCE
B E E N G A G E D W I T H T H E
A U D I E N C E . L O O K F O R C L U E S
F O R W H A T ’ S R E L E VA N T T O
T H E M . I T ’ S N O T A B O U T Y O U .
D E V E L O P A S I X T H S E N S E
G E S T U R E S
U S E Y O U R
T W O H A N D S
GO BIG OR
GO HOME
G E S T U R E S A R E K E Y. U S E Y O U R
H A N D S T O E M P H A S I Z E P O I N T S .
D O N ’ T B E A F R A I D T O G O B I G .
[CREDIT: ALAN HOFFLER]
I N V E S T I N A
G O O D C L I C K E R
P R O T I P : L O G I T E C H R 8 0 0
I N V E S T I N A
G O O D C L I C K E R
DON’T
SKIMP
P R O T I P : L O G I T E C H R 8 0 0
D I S C L A I M E R : T H I S M O D E L H A S A
G R E E N L A S E R P O I N T E R . Y O U
A R E N O T A J E D I W H I L E
P R E S E N T I N G . “ R E S I S T T H E
U R G E , Y O U M U S T ” - Y O D A
D O Y O U R V I S U A L S H AV E A
P U R P O S E ?
4 R E A S O N S F O R U S I N G A V I S U A L
REASON
FOR BEING
1 . T O R E I N F O R C E A N I M P O R TA N T P O I N T ( E M P H A S I S )
2 . W H E N I T ’ S Q U I C K E R / E A S I E R W I T H A V I S U A L ( S H O W A T R E N D )
3 . T O M A K E A P O I N T F R O M D A TA ( N E V E R J U S T S H O W D A TA ! )
4 . T O C O N N E C T W I T H A U D I E N C E E M O T I O N ( H U M O R )
[CREDIT: ALAN HOFFLER]
D O Y O U R V I S U A L S H AV E A
P U R P O S E ?
T H I S I S N O T T H E E N T I R E R O O M
ADDRESS
THE EDGES
A D D R E S S T H E E D G E S R I G H T W H E N Y O U G E T O N S TA G E . M A K E S U R E
Y O U A R E E N G A G I N G T H E E N T I R E A U D I E N C E A N D N O T J U S T T H O S E
P E O P L E I N T H E M I D D L E O F T H E R O O M .
[CREDIT: BILL STAINTON]
P L AY T O T H E E N T I R E R O O M
S P E A K T O T H E A U D I E N C E ,
N O T T H E P R O J E C T O R S C R E E N
ADDRESS
THE EDGES 3 H A C K S
1. U S E P R E S E N T E R M O D E O N Y O U R L A P T O P
2. A S K F O R A C O N F I D E N C E M O N I T O R
3. S E T U P A TA B L E T FA C I N G T H E S C R E E N A N D
S E T I T T O V I D E O
U S E T H E P O W E R P O I N T S
U S E T H E 4 P O W E R P O I N T S
RULE OF
THIRDS
1/3
1 2
3 4
RULE OF
THIRDS
L E A R N F R O M P H O T O G R A P H E R S .
A V O I D T H E C E N T E R A N D D R A W T H E
E Y E T O WA R D S O N E O F T H E F O U R
P O I N T S A T T H E I N T E R S E C T I O N S .
1/3
[CREDIT: GARR REYNOLDS]
1 2
3 4
P E O P L E R E M E M B E R T H I N G S I N ’ S
IT’S A MAGIC
NUMBER
P E O P L E R E M E M B E R T H I N G S
I N T H R E E ’ S . U S E T H I S
S I M P L E , Y E T P O W E R F U L
FA C T T O Y O U R A D VA N TA G E .
3
[CREDIT: CARMINE GALLO]
P E O P L E R E M E M B E R T H I N G S I N 3 ’ S
“There are always three speeches,
for every one you actually gave.”
-
“There are always three speeches,
for every one you actually gave. The
one you practiced, the one you gave,
and the one you wish you gave.”
DON’T
BANG
-
DON’T
BANG
YOUR
HEAD
P E R F E C T P U B L I C S P E A K I N G I S L I K E A N
A S Y M P T O T E . N O B O D Y H A S E V E R R E A C H E D I T
A N D N O B O D Y E V E R W I L L . T H E R E I S A LWA Y S
R O O M F O R I M P R O V E M E N T. T H E R E I S A LWA Y S
R O O M T O L E A R N . [CREDIT: JOHN ZIMMER]
-
-
M I C U P :
4 M A I N T Y P E S HANDHELD
AROUND THE EAR
(AKA - BRITNEY SPEARS)
PODIUM
LAVALIER
AMPLIFY
1 . C E N T E R T H E L AV M I C
I N T H E M I D D L E O F Y O U R
C H E S T A N D A B O U T S I X T O
E I G H T I N C H E S B E L O W
Y O U R C H I N .
-
3 H A C K S
YOURSELF
2 . W I T H A H A N D H E L D ,
Y O U N E E D T O K E E P T H E
P O S I T I O N O F T H E M I C
C O N S I S T E N T W I T H Y O U R
H E A D . I T M O V E S A S O N E .
3 . D O N ’ T A S K T H E
A U D I E N C E I F T H E Y C A N
H E A R Y O U . S O U N D C H E C K
I N A D V A N C E O R H A V E
S O M E O N E I N T H E B A C K
W H O C A N H E L P Y O U
A D J U S T T H E L E V E L S .
H O W L O N G S H O U L D Y O U PA U S E
A F T E R Y O U M A K E A P O I N T ?
TOOLS YOU
CAN USE
2 S E C O N D S O F PA U S E
TOOLS YOU
CAN USE
W H E N Y O U M A K E A P O I N T
O F E M P H A S I S , PA U S E A N D
L E T Y O U R A U D I E N C E H A V E A
C H A N C E T O L E T I T S I N K I N .
[CREDIT: ALAN HOFFLER]
S
T
O
P
PAY
ATTENTION
T H I S I S T H E M O S T
I M P O R TA N T L E S S O N
I N T H E E N T I R E D E C K
S I N G L E
T H O U G H T
O
P
SINGLE
THOUGHT
D E L I V E R A
S I N G L E
T H O U G H T T O
O
P E R S O N
SINGLE
THOUGHT
N E
D E L I V E R A
S I N G L E
T H O U G H T,
O
P E R S O N
SINGLE
THOUGHT
D E L I V E R A S I N G L E T H O U G H T
T O O N E P E R S O N . T H I N K O F
Y O U R N E X T T H O U G H T. F I N D
A N E W P E R S O N I N T H E
A U D I E N C E . D O N ’ T S T A R T
D E L I V E R I N G Y O U R N E X T
T H O U G H T U N T I L Y O U
E S TA B L I S H E Y E C O N TA C T …
L AT H E R , R I N S E , R E P E AT
N E
ONE
PERSON
S I N G L E
T H O U G H T,
O
P E R S O N
SINGLE
THOUGHT
T H I S O N E P R A C T I C E
E L I M I N A T E S F I L L E R W O R D S
( A N D , S O , U M ) , A L L O W S Y O U
T I M E T O B R E A T H E , A N D
A U T O M A T I C A L LY B U I L D S I N
PA U S E S .
D E L I V E R A S I N G L E T H O U G H T
T O O N E P E R S O N . T H I N K O F
Y O U R N E X T T H O U G H T. F I N D
A N E W P E R S O N I N T H E
A U D I E N C E . D O N ’ T S T A R T
D E L I V E R I N G Y O U R N E X T
T H O U G H T U N T I L Y O U
E S TA B L I S H E Y E C O N TA C T.
[CREDIT: ANDREW GILMAN]
N E
ONE
PERSON
The difference between the
right word and the almost right
word…”
W O R D U P
“
W O R D U PCATCH
PHRASE
VS.
The difference between the
right word and the almost right
word is the difference between
lightning and a lightning bug.”
- M A R K T WA I N O N
W O R D S M I T H I N G
“
B E M E M O R A B L E . B E S T I C K Y.
[CREDIT: CHIP AND DAN HEATH]
K E E P K E Y T E X T
O N T H E T O P
O F T H E S L I D E
[CREDIT: WENDY GATES CORBETT]
K E E P K E Y T E X T
O N T H E T O P 1 / 3
O F T H E S L I D E
STAY ABOVE
THE HEADS
avoid this
T H E N U M B E R O F B U L L E T S Y O U S H O U L D
U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S
T H E N U M B E R O F B U L L E T S Y O U S H O U L D
U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S Z E R O
TOOLS YOU
• G U N S D O N ’ T K I L L
• P R E S E N TA T I O N S …
TOOLS YOU
DON’T USE
• G U N S D O N ’ T K I L L
• P R E S E N TA T I O N S …
• B U L L E T S D O
[CREDIT: CARMINE GALLO]
T H E N U M B E R O F D I S S O LV E S , B U I L D S ,
A N D O T H E R T R A N S I T I O N S I N Y O U R
D E C K I S
KEEP IT
SIMPLE[CREDIT:SETHGODIN]STUPID
T H E N U M B E R O F D I S S O LV E S , B U I L D S ,
A N D O T H E R T R A N S I T I O N S I N Y O U R
D E C K I S Z E R O
Tourist to New Yorker: Excuse me, can
you tell me how to get to Carnegie Hall?
Tourist to New Yorker: Excuse me, can
you tell me how to get to Carnegie Hall?
New Yorker: Practice, practice, practice.
N O O N E I S A N A T U R A L . Y O U N E E D T O L O O K F O R O P P O R T U N I T I E S
T O P R A C T I C E A N D T O C O N T I N U O U S LY S H A R P E N T H E S A W.
SHARPEN
THE SAW
N O T R A F F I C J A M S O N
T H E E X T R A M I L E
W H E N S H O U L D Y O U
F I N I S H A P R E S E N TAT I O N ?
C L O S I N G T I M E
A LWAY S F I N I S H O N T I M E
ON THE
DOT
T H I S I S A C A R D I N A L R U L E .
T H E R E I S N E V E R E V E R A N
E X C U S E F O R G O I N G O V E R T I M E .
[CREDIT: ALAN HOFFLER]
3 H A C K S T O H E L P
Y O U F I N I S H O N T I M E
DON”T
GO OVER
3. R800 HAS A TIMER1. THERE’S AN
APP FOR THAT
2. GO ANALOG
LAGNIAPPE: USE PRESENTATION MODE
IN POWERPOINT, IT HAS A CLOCK
ABOUT
THE
AUTHOR
I A M L O O K I N G T O S H I F T A B U S I N E S S
PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R
A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E
C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S
O F T H E P R O S P E C T.
I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y
E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y
E N G A G E D E M P L O Y E E S . C U L T U R E I S A N
O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N .
M Y S I X B O O K S A B O U T C U S T O M E R
E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T
A R E C A L L E D P U R P L E G O L D F I S H , G R E E N
G O L D F I S H A N D G O L D E N G O L D F I S H , B L U E
G O L D F I S H , P U R P L E G O L D F I S H S E R V I C E
E D I T I O N , A N D R E D G O L D F I S H .
L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E
S TA N P H E L P S
K E Y N O T E S W O R K S H O P S W E B I N A R S
F O R B E S C O N T R I B U T O R , I B M F U T U R I S T, T E DX S P E A K E R
LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE
K E Y N O T E S A N D W O R K S H O P S
THE BIGGEST DIFFERENCE
C L I C K H E R E T O V I E W
M Y S P E A K I N G K I T O N
L I T T L E T H I N G S C A N M A K E
T H E B I G G E S T D I F F E R E N C E
R E A D Y T O
S TA N D O U T I N A
S E A O F S A M E N E S S
www.purplegoldfish.com
stan@purplegoldfish.com
+1.919.360.4702

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39 Rules to Help You Rock Your Next Presentation

  • 1. H O W T O R O C K Y O U R STAGE OWN THE 3 9 R U L E S O F T H U M B N E X T P R E S E N TAT I O N B Y: S TA N P H E L P S P U R P L E G O L D F I S H . C O M
  • 2. T H E F E A R O F P U B L I C S P E A K I N G T H E P R O B L E M I S >
  • 3. T H E F E A R O F P U B L I C S P E A K I N G >T H E F E A R O F D Y I N G F E A R T H E P R O B L E M
  • 4. T H E F E A R O F P U B L I C S P E A K I N G >T H E F E A R O F D Y I N G FACTOR F E A R T H E P R O B L E M “ A C C O R D I N G T O M O S T S T U D I E S , P E O P L E ' S N U M B E R O N E F E A R I S P U B L I C S P E A K I N G . N U M B E R T W O I S D E A T H . D E A T H I S N U M B E R T W O . D O E S T H A T S O U N D R I G H T ? T H I S M E A N S T O T H E A V E R A G E P E R S O N , I F Y O U G O T O A F U N E R A L , Y O U ' R E B E T T E R O F F I N T H E C A S K E T T H A N D O I N G T H E E U L O G Y. ” [CREDIT: JERRY SEINFELD, YOUTUBE CLIP]
  • 5. There are two types of speakers” NERVES ARE INEVITABLE “ T H E T R U T H
  • 6. Those that are nervous and those that are liars.” NERVES ARE INEVITABLE M A R K T WA I N O N P U B L I C S P E A K I N G “ - T H E T R U T H
  • 7. There are two types of speakers: those that are nervous and those that are liars.” NERVES ARE INEVITABLE M A R K T WA I N O N P U B L I C S P E A K I N G “ - T H E T R U T H N O O N E I S B O R N A S P E A K E R . I T TA K E S D I S C I P L I N E A N D P R A C T I C E T O C H A N N E L Y O U R N E R V E S . T H I S D E C K P R O V I D E S S O M E G U I D E L I N E S T O H E L P Y O U O N T H A T J O U R N E Y.
  • 8. W H AT ’ S T H E S O L U T I O N ?
  • 9. T H E S O L U T I O N I S R U L E S O F T H U M B R U L E S O F T H U M B A R E G E N E R A L LY A C C E P T E D G U I D E L I N E S . YOU NEED GUIDELINES
  • 10. G U I D E P O S T S T O S H O W Y O U T H E WAY. N O T E : W H E N T H E R E A S O N S T O P S , T H E R E F O R E S T O P S T H E R U L E . T H E S O L U T I O N I S R U L E S O F T H E R O A D FOLLOW THE SIGNS
  • 11. P R E PA R AT I O N I S K E Y. R U L E O F 1 / 3 ’ S Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G .
  • 12. P R E PA R AT I O N I S K E Y. 3 6 T O 9 0 H O U R S … PUT IN Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S .
  • 13. P R E PA R AT I O N I S K E Y. 3 6 T O 9 0 H O U R S T O C R E AT E A N H O U R L O N G P R E S E N TAT I O N PUT IN THE TIME [CREDIT: NANCY DUARTE] Y O U R P R E PA R A T I O N T I M E C O N S I S T S O F 1 / 3 C O L L E C T I N G , O R G A N I Z I N G , A N D S K E T C H I N G . 1 / 3 B U I L D I N G S L I D E S . T H E F I N A L 1 / 3 I S R E H E A R S I N G .
  • 14. V I S U A L S A I D R E C A L L B Y %
  • 15. V I S U A L S A I D R E C A L L B Y 5 5 0 %STOCK UP L E V E R A G E T H E P I C T U R E S U P E R I O R I T Y E F F E C T. P E O P L E R E M E M B E R 1 0 % O F W O R D S C O M PA R E D T O 6 5 % O F P I C T U R E S . [CREDIT: D.L. NELSON, U.S. REED, J.R. WALLING]
  • 16. FREE IS GOOD P R O T I P : C A N VA I S A D E S I G N T O O L T H AT A L L O W S Y O U T O A D D T E X T A N D C R E AT E C U S T O M S I Z I N G F O R F R E E . S T O C K I M A G E S A R E $ 1 . 3 S O U R C E S
  • 17. M I N I M U M S I Z E F O N T I S Fonts must [CREDIT: GUY KAWASAKI, YOUTUBE CLIP]
  • 18. M I N I M U M S I Z E F O N T I S 3 0 Fonts must MEASURE CUT TWICE ONCE [CREDIT: GUY KAWASAKI, YOUTUBE CLIP] FO T
  • 19. W H E N Y O U F I N I S H A P R E S E N TAT I O N , D O N ’ T P L AY 2 0 Q U E S T I O N S
  • 20. TA K E Q U E S T I O N S , B U T T H E N F I N I S H S T R O N G W I T H A S T O RY A N D A C A L L T O A C T I O N NAIL THE FINISH
  • 21. S TA RT W I T H Y O U R S E C O N D B E S T S T O RY … ” “ SECOND
  • 22. S TA RT W I T H Y O U R S E C O N D B E S T S T O RY A N D F I N I S H W I T H Y O U R B E S T O N E ” - B I L L S TA I N T O N “ SECOND THEN FIRST
  • 23. T H E M A X I M U M N U M B E R O F W O R D S O N A N Y G I V E N S L I D E I S
  • 24. T H E M A X I M U M N U M B E R O F W O R D S O N A N Y G I V E N S L I D E I S 1 6 MEASURE CUT TWICE ONCE [CREDIT: JON VEGOSEN]
  • 25. LENGTH OF A TALK “ A G O O D S P E E C H S H O U L D B E L I K E A W O M A N ' S S K I RT ”
  • 26. LENGTH OF A TALK “ L O N G E N O U G H T O C O V E R T H E S U B J E C T A N D S H O RT E N O U G H T O C R E AT E I N T E R E S T ” - W I N S T O N C H U R C H I L L
  • 27. T H E M A X N U M B E R O F S L I D E S F O R E V E RY 2 0 M I N U T E S O F P R E S E N TAT I O N L E S S I S M O R E
  • 28. T H E M A X N U M B E R O F S L I D E S F O R E V E RY 2 0 M I N U T E S O F P R E S E N TAT I O N MEASURE CUT TWICE ONCE L E S S I S M O R E 15
  • 29. D O N ’ T WA L K I N F R O N T O F T H E P R O J E C T O R
  • 30. AVOID THE TRACTOR BEAM 3 H A C K S 1. IF THE PROJECTOR IS MOUNTED OVERHEAD, TEST HOW CLOSE YOU CAN WALK NEXT TO THE SCREEN DURING SET-UP. USE SOME MASKING TAPE ON THE FLOOR. 2. IF THE PROJECTOR IS ON A TABLE OR CART, JUST WALK AROUND IT. 3. USE THE BLACK OUT BUTTON ON YOUR R800 CLICKER
  • 31. F O N T S M AT T E R
  • 32. 1 4 F O N T S Y O U S H O U L D C O N S I D E R Baskerville Impact Hobo Std Marker Felt BRING YOUR AGAME
  • 33. 1 3 = M U R P H Y ’ S L A W
  • 34. B A D T H I N G S W I L L H A P P E N . Y O U H AV E 3 C H O I C E S : 1 ) F I X I T, 2 ) F E AT U R E I T, O R 3 ) F O R G E T I T SPANNER IN THE WORKS S T U F F H A P P E N S . Y O U C A N C O U N T I T. P R A C T I C E W I T H O U T S L I D E S . D O A N A U D I O C H E C K B E F O R E S P E A K I N G . B E P R E PA R E D . [CREDIT: ALAN HOFFLER]
  • 35. 3 H A C K S T O F E N D O F F M R . M U R P H Y 3. TURN OFF WIRELESS ON YOUR COMPUTER AND CLOSE ALL APPS 1. 1. ASK FOR A HANDHELD MIC. STASH IT ON STAGE AS A BACKUP 2. WRITE DOWN YOUR MAIN POINTS IN CASE YOUR DECK FAILS (THINK SET LIST) TOOLS YOU CAN USE
  • 36. “The best advice was from my father at an early age when we were making music. I would make mistakes, and I would ask, ‘What do you do?’ And he’d say, in Dutch, ‘Gewoon door blijven gaan,’ which means keep pedaling. Don’t stop and don’t let the audience know you made a mistake. Or smile and do it twice so the audience thinks you meant it.“ TA O O F E D D I E VA N H A L E N KEEP PEDALING [CREDIT: DR. VINCE SCHMIDT, YOUTUBE VIDEO]
  • 37. T W E LV E P L U S O N E E Q U A L S
  • 38. T H E B A K E R ’ SONE MORE THING A L W A Y S G I V E A L I T T L E S O M E T H I N G E X T R A . T A K E A C U E F R O M S T E V E J O B S . H E A LWA Y S H A D O N E M O R E T H I N G . [CREDIT: CARMINE GALLO] D O Z E N
  • 39. S P E A K I N G I S L I K E F LY I N G . T H E T W O M O S T C R I T I C A L T I M E S A R E A N D
  • 40. T H E T W O M O S T C R I T I C A L T I M E S A R EDON’T CRASH AND BURN W H E N A R E P L A N E S M O S T L I K E LY T O C R A S H ? M O S T A C C I D E N T S O C C U R D U R I N G TA K E - O F F S A N D L A N D I N G S . TA K E E X T R A T I M E T O P R E PA R E A N D P R A C T I C E Y O U R O P E N I N G S A N D C L O S I N G S . [CREDIT: RICH SCHLENTZ] L A N D I N G S TA K E - O F F ’ S
  • 41. VA RY Y O U R V O L U M E . S O M E T I M E S Y O U N E E D T O G O T O
  • 42. TAO OF TUFNEL VA RY Y O U R V O L U M E . S O M E T I M E S Y O U N E E D T O G O T O 1 1
  • 43. TAO OF TUFNEL T H E S E G O T O E L E V E N Nigel: The numbers all go to eleven. Look, right across the board, eleven, eleven, eleven and... Martin: Oh, I see. And most amps go up to ten? Nigel: Exactly. Martin: Does that mean it's louder? Is it any louder? Nigel: Well, it's one louder, isn't it? It's not ten. You see, most blokes, you know, will be playing at ten. You're on ten here, all the way up, all the way up, all the way up, you're on ten on your guitar. Where can you go from there? Where? Martin: I don't know. Nigel: Nowhere. Exactly. What we do is, if we need that extra push over the cliff, you know what we do? Martin: Put it up to eleven. Nigel: Eleven. Exactly. One louder. Martin: Why don't you just make ten louder and make ten be the top number and make that a little louder? [Pause.] Nigel: These go to eleven. [CREDIT: SPINAL TAP, YOUTUBE VIDEO]
  • 44. T H E B R A I N C A N O N LY C O N C E N T R AT E F O R M I N U T E S B E F O R E S H U T T I N G O F F MEASURE CUT TWICE ONCE
  • 45. MEASURE TWICE T H E B R A I N C A N O N LY C O N C E N T R AT E F O R 1 0 M I N U T E S B E F O R E S H U T T I N G O F F
  • 46. MEASURE CUT TWICE ONCE P L A N O N B R E A K S I N Y O U R TA L K U S E V I D E O S , R O L E P L A Y S & G R O U P E X E R C I S E S . [CREDIT: DR. JOHN MEDINA]
  • 47. U N D E R S TA N D T H E C O N C E P T O F W I I F Y
  • 48. W H AT ’ S I N I T F O R Y O U ( T H E A U D I E N C E M E M B E R ) MEASURE CUT TWICE ONCE W. I . I . F. Y E V E N T H O U G H Y O U A R E A T T H E F R O N T O F T H E R O O M , I T ’ S N O T A B O U T Y O U . I T ’ S A B O U T T H E W H A T ’ S I N I T F O R T H E A U D I E N C E . W H Y S H O U L D T H E Y G I V E Y O U T H E I R A T T E N T I O N . W H A T VA L U E A R E Y O U R P R O V I D I N G ?
  • 49. BE A MASTER “ FA C T ’ S T E L L … ”
  • 50. BE A MASTER STORYTELLER “ FA C T ’ S T E L L , B U T S T O R I E S S E L L . ” - B RYA N E I S E N B E R G
  • 51. A P P E A R A N C E M AT T E R S
  • 52. D R E S S T O T H E N I N E SLOOK THE PART 8 0 % O F O U R J U D G E M E N T S C O M E S D O W N T O W A R M T H A N D C O M P E T E N C E . D R E S S S M A R T LY T O L E V E R A G E B O T H . [CREDIT: CHRIS MALONE & SUSAN T. FISKE]
  • 53. T H I S I S A L E C T E R N , I T I S N O T A
  • 54. T H I S I S A L E C T E R N , I T ’ S N O T A N O R I S I T A C R U T C H . S T E P A WAY. STEP AWAY P O D I U M . [CREDIT: EVAN CARROLL]
  • 55. S T O RY M AT T E R S
  • 56. K N O W T H E 8 S T E P S O F T H E H E R O ’ S J O U R N E Y PAINT PICTURETHE [CREDIT: JOSEPH CAMPBELL]
  • 57. O N LY % O F T H E F E E L I N G S Y O U C O M M U N I C AT E A R E T H E W O R D S T H AT Y O U U S E
  • 58. O N LY 7 % O F T H E F E E L I N G S Y O U C O M M U N I C AT E A R E T H E W O R D S T H AT Y O U U S E EXPRESS
  • 59. EXPRESS YOURSELF B E E X P R E S S I V E W H E N I T C O M E S T O C O M M U N I C A T I N G F E E L I N G S . O N LY 7 % I S D E P E N D E N T U P O N T H E W O R D S W E U S E . 5 5 % I S B O D Y L A N G U A G E A N D 3 8 % I S T O N E . [CREDIT: ALBERT MEHRABIAN]
  • 60. D E V E L O P A S E N S E
  • 61. PLUG INTO THE AUDIENCE B E E N G A G E D W I T H T H E A U D I E N C E . L O O K F O R C L U E S F O R W H A T ’ S R E L E VA N T T O T H E M . I T ’ S N O T A B O U T Y O U . D E V E L O P A S I X T H S E N S E
  • 62. G E S T U R E S
  • 63. U S E Y O U R T W O H A N D S GO BIG OR GO HOME G E S T U R E S A R E K E Y. U S E Y O U R H A N D S T O E M P H A S I Z E P O I N T S . D O N ’ T B E A F R A I D T O G O B I G . [CREDIT: ALAN HOFFLER]
  • 64. I N V E S T I N A G O O D C L I C K E R P R O T I P : L O G I T E C H R 8 0 0
  • 65. I N V E S T I N A G O O D C L I C K E R DON’T SKIMP P R O T I P : L O G I T E C H R 8 0 0 D I S C L A I M E R : T H I S M O D E L H A S A G R E E N L A S E R P O I N T E R . Y O U A R E N O T A J E D I W H I L E P R E S E N T I N G . “ R E S I S T T H E U R G E , Y O U M U S T ” - Y O D A
  • 66. D O Y O U R V I S U A L S H AV E A P U R P O S E ?
  • 67. 4 R E A S O N S F O R U S I N G A V I S U A L REASON FOR BEING 1 . T O R E I N F O R C E A N I M P O R TA N T P O I N T ( E M P H A S I S ) 2 . W H E N I T ’ S Q U I C K E R / E A S I E R W I T H A V I S U A L ( S H O W A T R E N D ) 3 . T O M A K E A P O I N T F R O M D A TA ( N E V E R J U S T S H O W D A TA ! ) 4 . T O C O N N E C T W I T H A U D I E N C E E M O T I O N ( H U M O R ) [CREDIT: ALAN HOFFLER] D O Y O U R V I S U A L S H AV E A P U R P O S E ?
  • 68. T H I S I S N O T T H E E N T I R E R O O M
  • 69. ADDRESS THE EDGES A D D R E S S T H E E D G E S R I G H T W H E N Y O U G E T O N S TA G E . M A K E S U R E Y O U A R E E N G A G I N G T H E E N T I R E A U D I E N C E A N D N O T J U S T T H O S E P E O P L E I N T H E M I D D L E O F T H E R O O M . [CREDIT: BILL STAINTON] P L AY T O T H E E N T I R E R O O M
  • 70. S P E A K T O T H E A U D I E N C E , N O T T H E P R O J E C T O R S C R E E N
  • 71. ADDRESS THE EDGES 3 H A C K S 1. U S E P R E S E N T E R M O D E O N Y O U R L A P T O P 2. A S K F O R A C O N F I D E N C E M O N I T O R 3. S E T U P A TA B L E T FA C I N G T H E S C R E E N A N D S E T I T T O V I D E O
  • 72. U S E T H E P O W E R P O I N T S
  • 73. U S E T H E 4 P O W E R P O I N T S RULE OF THIRDS 1/3 1 2 3 4
  • 74. RULE OF THIRDS L E A R N F R O M P H O T O G R A P H E R S . A V O I D T H E C E N T E R A N D D R A W T H E E Y E T O WA R D S O N E O F T H E F O U R P O I N T S A T T H E I N T E R S E C T I O N S . 1/3 [CREDIT: GARR REYNOLDS] 1 2 3 4
  • 75. P E O P L E R E M E M B E R T H I N G S I N ’ S
  • 76. IT’S A MAGIC NUMBER P E O P L E R E M E M B E R T H I N G S I N T H R E E ’ S . U S E T H I S S I M P L E , Y E T P O W E R F U L FA C T T O Y O U R A D VA N TA G E . 3 [CREDIT: CARMINE GALLO] P E O P L E R E M E M B E R T H I N G S I N 3 ’ S
  • 77. “There are always three speeches, for every one you actually gave.” -
  • 78. “There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.” DON’T BANG -
  • 79. DON’T BANG YOUR HEAD P E R F E C T P U B L I C S P E A K I N G I S L I K E A N A S Y M P T O T E . N O B O D Y H A S E V E R R E A C H E D I T A N D N O B O D Y E V E R W I L L . T H E R E I S A LWA Y S R O O M F O R I M P R O V E M E N T. T H E R E I S A LWA Y S R O O M T O L E A R N . [CREDIT: JOHN ZIMMER] -
  • 80. - M I C U P : 4 M A I N T Y P E S HANDHELD AROUND THE EAR (AKA - BRITNEY SPEARS) PODIUM LAVALIER
  • 81. AMPLIFY 1 . C E N T E R T H E L AV M I C I N T H E M I D D L E O F Y O U R C H E S T A N D A B O U T S I X T O E I G H T I N C H E S B E L O W Y O U R C H I N . - 3 H A C K S YOURSELF 2 . W I T H A H A N D H E L D , Y O U N E E D T O K E E P T H E P O S I T I O N O F T H E M I C C O N S I S T E N T W I T H Y O U R H E A D . I T M O V E S A S O N E . 3 . D O N ’ T A S K T H E A U D I E N C E I F T H E Y C A N H E A R Y O U . S O U N D C H E C K I N A D V A N C E O R H A V E S O M E O N E I N T H E B A C K W H O C A N H E L P Y O U A D J U S T T H E L E V E L S .
  • 82. H O W L O N G S H O U L D Y O U PA U S E A F T E R Y O U M A K E A P O I N T ?
  • 83. TOOLS YOU CAN USE 2 S E C O N D S O F PA U S E
  • 84. TOOLS YOU CAN USE W H E N Y O U M A K E A P O I N T O F E M P H A S I S , PA U S E A N D L E T Y O U R A U D I E N C E H A V E A C H A N C E T O L E T I T S I N K I N . [CREDIT: ALAN HOFFLER]
  • 85. S T O P PAY ATTENTION T H I S I S T H E M O S T I M P O R TA N T L E S S O N I N T H E E N T I R E D E C K
  • 86. S I N G L E T H O U G H T O P SINGLE THOUGHT D E L I V E R A
  • 87. S I N G L E T H O U G H T T O O P E R S O N SINGLE THOUGHT N E D E L I V E R A
  • 88. S I N G L E T H O U G H T, O P E R S O N SINGLE THOUGHT D E L I V E R A S I N G L E T H O U G H T T O O N E P E R S O N . T H I N K O F Y O U R N E X T T H O U G H T. F I N D A N E W P E R S O N I N T H E A U D I E N C E . D O N ’ T S T A R T D E L I V E R I N G Y O U R N E X T T H O U G H T U N T I L Y O U E S TA B L I S H E Y E C O N TA C T … L AT H E R , R I N S E , R E P E AT N E ONE PERSON
  • 89. S I N G L E T H O U G H T, O P E R S O N SINGLE THOUGHT T H I S O N E P R A C T I C E E L I M I N A T E S F I L L E R W O R D S ( A N D , S O , U M ) , A L L O W S Y O U T I M E T O B R E A T H E , A N D A U T O M A T I C A L LY B U I L D S I N PA U S E S . D E L I V E R A S I N G L E T H O U G H T T O O N E P E R S O N . T H I N K O F Y O U R N E X T T H O U G H T. F I N D A N E W P E R S O N I N T H E A U D I E N C E . D O N ’ T S T A R T D E L I V E R I N G Y O U R N E X T T H O U G H T U N T I L Y O U E S TA B L I S H E Y E C O N TA C T. [CREDIT: ANDREW GILMAN] N E ONE PERSON
  • 90. The difference between the right word and the almost right word…” W O R D U P “
  • 91. W O R D U PCATCH PHRASE VS. The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” - M A R K T WA I N O N W O R D S M I T H I N G “ B E M E M O R A B L E . B E S T I C K Y. [CREDIT: CHIP AND DAN HEATH]
  • 92. K E E P K E Y T E X T O N T H E T O P O F T H E S L I D E
  • 93. [CREDIT: WENDY GATES CORBETT] K E E P K E Y T E X T O N T H E T O P 1 / 3 O F T H E S L I D E STAY ABOVE THE HEADS avoid this
  • 94. T H E N U M B E R O F B U L L E T S Y O U S H O U L D U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S
  • 95. T H E N U M B E R O F B U L L E T S Y O U S H O U L D U S E I N Y O U R E N T I R E P R E S E N TAT I O N I S Z E R O
  • 96. TOOLS YOU • G U N S D O N ’ T K I L L • P R E S E N TA T I O N S …
  • 97. TOOLS YOU DON’T USE • G U N S D O N ’ T K I L L • P R E S E N TA T I O N S … • B U L L E T S D O [CREDIT: CARMINE GALLO]
  • 98. T H E N U M B E R O F D I S S O LV E S , B U I L D S , A N D O T H E R T R A N S I T I O N S I N Y O U R D E C K I S
  • 99. KEEP IT SIMPLE[CREDIT:SETHGODIN]STUPID T H E N U M B E R O F D I S S O LV E S , B U I L D S , A N D O T H E R T R A N S I T I O N S I N Y O U R D E C K I S Z E R O
  • 100. Tourist to New Yorker: Excuse me, can you tell me how to get to Carnegie Hall?
  • 101. Tourist to New Yorker: Excuse me, can you tell me how to get to Carnegie Hall? New Yorker: Practice, practice, practice.
  • 102. N O O N E I S A N A T U R A L . Y O U N E E D T O L O O K F O R O P P O R T U N I T I E S T O P R A C T I C E A N D T O C O N T I N U O U S LY S H A R P E N T H E S A W. SHARPEN THE SAW N O T R A F F I C J A M S O N T H E E X T R A M I L E
  • 103. W H E N S H O U L D Y O U F I N I S H A P R E S E N TAT I O N ? C L O S I N G T I M E
  • 104. A LWAY S F I N I S H O N T I M E ON THE DOT T H I S I S A C A R D I N A L R U L E . T H E R E I S N E V E R E V E R A N E X C U S E F O R G O I N G O V E R T I M E . [CREDIT: ALAN HOFFLER]
  • 105. 3 H A C K S T O H E L P Y O U F I N I S H O N T I M E DON”T GO OVER 3. R800 HAS A TIMER1. THERE’S AN APP FOR THAT 2. GO ANALOG LAGNIAPPE: USE PRESENTATION MODE IN POWERPOINT, IT HAS A CLOCK
  • 106. ABOUT THE AUTHOR I A M L O O K I N G T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E , I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E E Y E S A N D E A R S O F T H E P R O S P E C T. I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y E N G A G E D E M P L O Y E E S . C U L T U R E I S A N O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N . M Y S I X B O O K S A B O U T C U S T O M E R E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T A R E C A L L E D P U R P L E G O L D F I S H , G R E E N G O L D F I S H A N D G O L D E N G O L D F I S H , B L U E G O L D F I S H , P U R P L E G O L D F I S H S E R V I C E E D I T I O N , A N D R E D G O L D F I S H . L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E S TA N P H E L P S K E Y N O T E S W O R K S H O P S W E B I N A R S F O R B E S C O N T R I B U T O R , I B M F U T U R I S T, T E DX S P E A K E R
  • 107. LITTLE THINGS CAN MAKE THE BIGGEST DIFFERENCE K E Y N O T E S A N D W O R K S H O P S THE BIGGEST DIFFERENCE C L I C K H E R E T O V I E W M Y S P E A K I N G K I T O N L I T T L E T H I N G S C A N M A K E T H E B I G G E S T D I F F E R E N C E
  • 108. R E A D Y T O S TA N D O U T I N A S E A O F S A M E N E S S www.purplegoldfish.com stan@purplegoldfish.com +1.919.360.4702