This document discusses human experiences and interfaces. It defines an experience as involving human senses and being shaped by interactions both at the micro and macro level. Interfaces are described as extensions of humans that enable interaction and shape experiences. The key aspects of interfaces that deliver experiences are identified as being localized, personalized, and pushing relevant context. The interface layer is presented as hiding complexity while aggregating products/services into experiences. The focus is on designing interfaces and technology for natural human experiences.

1. N E W I N T E R FA C E S
L E T S TA L K A B O U T E X P E R I E N C E S V I A

2. H O W C A N Y O U R E -
I N V E N T A C L O C K
E X P E R I E N C E
http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609

3. OPTION - 1
https://www.facebook.com/electronicshub.org/videos/916718788350689/

4. OPTION 2
dm.ncl.ac.uk

5. THIS IS EXPERIENCE
dm.ncl.ac.uk

6. – S U P E R PA L
“Technology isn’t just SILICON.”

7. – S U P E R PA L
“Experience isn't just a terminal.”

8. – S U P E R PA L
“A human experience usually involves appealing to one or more of
human senses”

9. S O … W H AT I S A N E X P E R I E N C E ?

10. – E I N S T E I N
“if you cant explain it simply enough, you haven't understood it well
enough yet.”

11. LET’S TRY AND DECONSTRUCT MARKETING WORK
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G

12. LET’S TRY AND DECONSTRUCT …
P E R F O R M A N C E
M A R K E T I N G
M A R K E T I N G
A U T O M AT I O N
E X P E R I E N T I A L
M A R K E T I N G
C R M
D ATA
S CA N A L
Y T I C S
D ATA
M G TC R M
M R M
O P
M G T
W E B
C O N T
E N T
S T R G Y
M O B
I N F R A
C O M M
E R C E
O P E R AT I O N S D ATAP L AT F O R M S

13. S O … W H AT I S A N E X P E R I E N C E ?

14. B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O
B U I L D I N G A N E X P E R I E N C E

15. – S U P E R PA L
“enables interaction between subject and object.”
I N T E R A C T I O N

16. I N T E R A C T I O N S
• are the micro moments
• micro moments form micro
experiences
• aggregated micro experiences
together make for an experience
M I C R O / P R O D U C T
I N T E R A C T I O N
M A C R O / B R A N D
L I F E / P U R P O S E

17. • The wheel is an extension of the foot.
• The book is an extension of the eye.
• Clothing is an extension of the skin.
• Electric circuitry is an extension of the central nervous system.
— Marshall McLuhan
M E D I U M I S T H E M E S S A G E

18. • Product’s success is increasingly determined by User Experience and not by
technology.
• Convenience and ease of use are key differentiators over functionality and
form.
• Innovations in interface layer and hence interaction design are going to usher
human kinds into new era.
— Superpal
I N T E R FA C E I S T H E M E S S A G E

19. S E C O N D G E N I N T E R FA C E S
A R E R U L I N G T H E R O O S T
https://www.flickr.com/photos/jasonnewport/14674675588
https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg
https://en.wikipedia.org/wiki/Pinterest

20. – S U P E R PA L
“localized and personalized push context would be the key to third
gen interfaces”

21. I N T E R FA C E I S T H E E X P E R I E N C E
I N T E R FA C E
L AY E R
P R O D U C T /
S E R V I C E
A G G R E G AT E S
M U LT I P L E
I N T E R FA C E S
H I D E S T H E
C O M P L E X I T Y

22. - S U P E R PA L
“Interfaces could go invisible with pervasive computing but shall
remain the key to natural experiences”

23. H T T P : / / W W W. T H E J O H N N Y C A S H P R O J E C T. C O M / # / E X P L O R E / T O P R AT E D / C 4 B 5 7 B 5 4 6 7 F 0 C 3 7 4 0 7 7 6 F F 4 2 C 1 C 7 A FA E 2 1 8 C D F 3 F
H T T P : / / W W W. T H E W I L D E R N E S S D O W N T O W N . C O M

24. O N E L A S T T H I N G

25. BRINGING IT TOGETHER - HUMAN EXPERIENCES
I T+
D E S I G N F O R H U M A N S
E M PAT H E T I C N AT U R A L E X P E R I E N C E S
D ATA
S T R AT E G Y
A N A LY T I C S
S T O RY
S O L U T I O N
C R E AT I V E

26. @ R AV I PA L 1 2 1 4
thanks