How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).

1. Speaker
Ahmad M Alhuwwari
UX Enterprise Story:
How to apply a UX process to
a company without it.
UX/UI Manager | Trainer | Mentor | Evangelist | Consultant

2. Speaker
Ahmad Alhuwwari
Ahmad Alhuwwari is an UX Consultant& Trainer
withmore than22 yearsof provensolidexperience
local & International
› UX/UI Manager @OrangeJordan
› Senior UX/UI Mentor @CareerFoundry
› Founder @UX Waves& @UXER
› Founder @Arabic UX Community @ArabicUXD Academy
› MENA Regional Director @UserExperience Professionals
Association (UXPA)
› Jordan Country Manager @InteractionDesign
Foundation - IXDF
› Judge @WorldUsability Day 2021 DesignChallenge
› UX/UI Mentor @ADPList,@RookieUp & @Design
Buddies
› UX Trainer @Edraak (150KStudents)
› Board Members@DUXU22
› Regional Director, Middle East and Africa @WorldIA Day
UX/UIManager| Trainer| Mentor| Evangelist| Consultant

4. Quick Facts about Jordan

5. Mansaf

6. Quick Facts about Orange Jordan
Orange Jordan
The story of Orange in Jordan is a story of excellence,
long history and achievement led by the vision of the
global brand and empowered by its local spirit.
Orange Jordan is a subsidiary of the global telecom
Orange, which operates in 26 countries worldwide in
Europe, the Middle East, and Africa.
As the leading operator of integrated communications
services in the Kingdom, Orange Jordan offers a
comprehensive lineup of fixed, mobile, Internet and data
services to meet all needs of its expanding residential,
personal, and business base of about 3.9 million
customers across the Kingdom.
Orange Jordan is home to more than 3000 employees.
Inspired by the global brand and empowered by local
spirit.

7. Let's start

10. Office Politics

11. Hire The Right Team

13. Results speaks LOUDER
than Theory

15. Manage Hybrid Teams

16. SWAT Team

18. Pick the right tools

19. Questions?

20. Thank you for watching
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