The document discusses innovation in enterprise environments and provides advice for driving innovation. It emphasizes that innovation requires the right culture, teams, communication, and processes rather than just money or products. It also discusses optimizing for innovation over local maximums and avoiding tendencies that inhibit innovation like avoiding risk.

1. @ E R I K P H A N S O N
# W I A D L A
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B E Y O N D T H E P I X E L S
I N N O VA T I O N I N T H E E N T E R P R I S E

2. E R I K P. H A N S O N
U X M A N A G E R @ A D P
@ E R I K P H A N S O N

5. O F I N N O VAT I O N
B E WA R E T H E T R O P E S
@ E R I K P H A N S O N
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6. B A G G A G E

8. D E F I N E
I N N O VAT I O N
G R O U N D I N G O U R S E LV E S

9. – S T E V E J O B S
“Innovation has nothing to do with how many R&D
dollars you have. When Apple came up with the Mac,
IBM was spending at least 100 times more on R & D.
It’s not about money. It’s about the people you have,
how you’re led, and how much you get it.”

10. T E A M S .
C O M M U N I C AT I O N .
P R O C E S S .
M E T H O D S .
N O T J U S T T H E P R O D U C T

11. O P T I M I Z E F O R I N N O VAT I O N
T H E N E X T, B I G G E R P E A K
@ E R I K P H A N S O N
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12. CURRENT DESIGN
CURRENT DESIGN OPTIMIZED
BETTER DESIGN
THIS IS OUR OPPORTUNITY
LOCAL MAXIMUM
O P T I M I Z A T I O N O R I N N O VA T I O N

13. H T T P : / / S T O P D E S I G N . C O M / A R C H I V E / 2 0 0 9 / 0 3 / 2 0 / G O O D B Y E - G O O G L E . H T M L
4 1 S H A D E S O F B L U E

14. M A K I N G T H E D E S I G N R I G H T.
B U I L D I N G T H E R I G H T D E S I G N .
O P T I M I Z A T I O N V S . I N N O VA T I O N
@ E R I K P H A N S O N
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16. 1 0 8 Y E A R S L AT E R
O P T I M I Z A T I O N O R I N N O VA T I O N

17. D R I V I N G I N N O VAT I O N
C A U S E A N D E F F E C T

18. CURRENT DESIGN
CURRENT DESIGN OPTIMIZED
BETTER DESIGN
THIS IS OUR OPPORTUNITY
LOCAL MAXIMUM
O P T I M I Z A T I O N O R I N N O VA T I O N

19. D R I V I N G I N N O VAT I O N
C A U S E A N D E F F E C T

20. H E R E T H E R E B E P E D E S T R I A N S
A V O I D I N G I N N O VA T I O N

21. R I S K V S . R E WA R D
W H E R E T H E I M P O R TA N T W O R K L I V E S
@ E R I K P H A N S O N
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23. B U T, E N T E R P R I S E ?
T H E S TA R T- U P T R A P
@ E R I K P H A N S O N
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24. W H E R E N O O N E H A S G O N E B E F O R E
T O B O L D LY G O

28. H O O R AY ! I N N O VAT I O N .

29. W H AT W O U L D Y O U S AY, Y O U D O H E R E ?

30. H T T P : / / D E S I G N M O D O . G I T H U B . I O / F L A T- U I /

31. T E L L T H E S T O RY.
D E V E L O P T H E C U LT U R E .
B E T H E V O I C E O F T H E C U S T O M E R .
U X > V I S U A L
@ E R I K P H A N S O N
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34. I T ’ S W H AT Y O U D O
T H E S T O R I E S Y O U T E L L

35. E M PAT H Y
C O M M U N I C AT I O N
P R O T O T Y P I N G
R E S E A R C H
Y O U A L R E A D Y H A V E T H E S K I L L S

37. T H E P R O D U C T Y O U S E L L

38. T H E P R O D U C T Y O U S E L L
H O W Y O U B U I L D

39. E N D S U P C R E AT I N G
T H E E X P E R I E N C E T H AT

48. TA K E T H E W H E E L

49. U X

50. I A

51. T H E E X P E R I E N C E

52. I N N O VAT I O N R E Q U I R E S
A R T I C U L AT I O N

53. – E R I K P. H A N S O N
“Innovation isn’t just about driving change in legacy systems,
it’s about driving changes in legacy thought.”
@ E R I K P H A N S O N
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54. I T ’ S W H AT Y O U D O
C U LT U R E I S N O T W H A T Y O U S A Y
@ E R I K P H A N S O N
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55. D O T H E W O R K .
D E S I G N Y O U R E N V I R O N M E N T F O R I N N O VA T I O N
@ E R I K P H A N S O N
# W I A D L A
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56. W E C A N M A K E O U R D E N T
T H R O U G H D E S I G N A N D S T O RY, W E C A N C H A N G E T H E W O R L D