The document describes a digital diary study conducted to understand how people use fitness trackers. 40 people who used fitness trackers participated in several diary studies over 8 months. The studies involved participants reporting on their tracker usage through short videos and answering questions. Over 170 diary entries were collected. The studies revealed patterns in how participants' tracker usage evolved and the role the trackers played in their health goals. Key findings included that fitness trackers help people learn accurate information about their eating and exercise habits that they previously were unaware of.
What ISO standards can do for you, and you can do for ISO (Poster, Nigel Bevan)UXPA International
Many people regard international standards as irrelevant to their work. But in the usability field, the content and guidance contained in some standards is more comprehensive than any textbook, and provides an authoritative source for justifying work on UX and usability. Come to the poster to find out which standards can help you in your work, and how the new liaison between UXPA and ISO could enable you to review and contribute to new ISO standards.
Uxpa 2015 why & how to include people with disabilities (pw ds) in your usabi...UXPA International
The purpose of usability testing is to identify areas of a design that interfere with a user’s ability to use that product effectively, efficiently, and enjoyably. Therefore, we observe while a small group of representative users completes a set of tasks; however, rarely are people with disabilities included in usability tests. That is, unless the purpose is to specifically identify accessibility issues. Why do we keep these studies separate? Are people with disabilities not completing the same tasks as everyone else? Rather than separating usability and accessibility testing, or worse, not including people with disabilities in testing at all, why not simply include them as participants in your usability tests? In this presentation, we’ll show you how easy it can be to do just that and when it is most appropriate. While, yes, there are some extra considerations, usability testing with people with disabilities proves to be worthwhile.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Adversarial to Harmonious: Building the Developer/UX ConnectionUXPA International
Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer.
Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create.
Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard!
Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.
Have you reached an inflection point in your career? Not sure how to get to the next step – or even what the next step will be? In this hands-on session, you will get an overview of the hiring landscape and salary trends for UX professionals. You’ll hear about the most in-demand positions and skills that employers are willing to pay a premium for – and learn how you can target your own skill set to those opportunities. You’ll also participate in a few exercises to help actively identify new career directions, keep your digital skills relevant to employers, overcome job-hunting obstacles and, ultimately, forge a fulfilling professional path.
Crisis UX: Designing Experiences for Emergent Situations - Colin EaganUXPA International
As organizations increasingly look to digital as a primary means of communication, users have come to depend on sites and apps for information in both the good times and the bad. Communicating exceptions or problems to your users–whether a service disruption, weather event, cancellation, or anything else out of the ordinary – is now a critical use case for many online experiences. What is more, recent research shows that a painful experience for a user can have a disproportionately high impact on his or her perception of the entire brand, making it all the more critical to ensure you are doing everything possible to alleviate pain in stressful times. In this talk, we’ll look at case studies from two international Fortune 50 companies who went from hoping for the best to designing for the worst.
Annie Drynan's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
What ISO standards can do for you, and you can do for ISO (Poster, Nigel Bevan)UXPA International
Many people regard international standards as irrelevant to their work. But in the usability field, the content and guidance contained in some standards is more comprehensive than any textbook, and provides an authoritative source for justifying work on UX and usability. Come to the poster to find out which standards can help you in your work, and how the new liaison between UXPA and ISO could enable you to review and contribute to new ISO standards.
Uxpa 2015 why & how to include people with disabilities (pw ds) in your usabi...UXPA International
The purpose of usability testing is to identify areas of a design that interfere with a user’s ability to use that product effectively, efficiently, and enjoyably. Therefore, we observe while a small group of representative users completes a set of tasks; however, rarely are people with disabilities included in usability tests. That is, unless the purpose is to specifically identify accessibility issues. Why do we keep these studies separate? Are people with disabilities not completing the same tasks as everyone else? Rather than separating usability and accessibility testing, or worse, not including people with disabilities in testing at all, why not simply include them as participants in your usability tests? In this presentation, we’ll show you how easy it can be to do just that and when it is most appropriate. While, yes, there are some extra considerations, usability testing with people with disabilities proves to be worthwhile.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Adversarial to Harmonious: Building the Developer/UX ConnectionUXPA International
Ever worked on a project where Design and Development blended like oil and water? Whether you're on a UX team of one, or designing with the help of a whole department, the success of your work ends up in the hands of a developer.
Teams with specialized skillsets and certain cross-team cultures can put up walls between designers and developers. We will deconstruct these adversarial relationships from real-world examples, then learn how to convince, collaborate, and co-create.
Being stuck in a storming phase isn’t good for you, your product, and ultimately your users. Bringing harmony to your team is important to your success and your sanity. Hone your best expertise to build relationships, handle differences of opinion, and learn to speak geek to be heard!
Walk out with tools and techniques to stay efficient and deliver the best possible experience for the real human beings who will use it.
Have you reached an inflection point in your career? Not sure how to get to the next step – or even what the next step will be? In this hands-on session, you will get an overview of the hiring landscape and salary trends for UX professionals. You’ll hear about the most in-demand positions and skills that employers are willing to pay a premium for – and learn how you can target your own skill set to those opportunities. You’ll also participate in a few exercises to help actively identify new career directions, keep your digital skills relevant to employers, overcome job-hunting obstacles and, ultimately, forge a fulfilling professional path.
Crisis UX: Designing Experiences for Emergent Situations - Colin EaganUXPA International
As organizations increasingly look to digital as a primary means of communication, users have come to depend on sites and apps for information in both the good times and the bad. Communicating exceptions or problems to your users–whether a service disruption, weather event, cancellation, or anything else out of the ordinary – is now a critical use case for many online experiences. What is more, recent research shows that a painful experience for a user can have a disproportionately high impact on his or her perception of the entire brand, making it all the more critical to ensure you are doing everything possible to alleviate pain in stressful times. In this talk, we’ll look at case studies from two international Fortune 50 companies who went from hoping for the best to designing for the worst.
Annie Drynan's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
What the *UX?!? A Structured Approach to Tackling UX Strategy - Steve Dennin...UXPA International
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? In this course we will take a pragmatic look at deconstructing what UX and UX strategy means to organisations, and look at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Intro into the IGNITE session at UXPA 2015. During this ignite track you'll learn about some cutting edge UX tools and methodologies, as well as some fascinating design psychology topics that you can apply to your upcoming projects.
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...UXPA International
Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why.
While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING.
This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...UXPA International
The way people consume information, interact with digital, and how they live today are a complete 180-degrees from 30 years ago. So, why are we still using traditional research methods like interviews, focus groups, and surveys to extract the what, why, and how from users? Are focus groups really a better methodology? How honest would you be in a room full of strangers for two hours? Obtaining true motivations is not easily done with traditional methods. Emily Chu and Zarla Ludin of Motivate Design will present alternative, innovative methods such as friendship circles, quick hits, act it out, reality checks, and align behavior checks to help researchers more accurately discover user motivations and behaviors. The presenters will ask for volunteers to adopt certain user scenarios and demonstrate some of the research techniques discussed.
Join this session as the presenter shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.
Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:
1. How to assess your current brand (in person and digitally)
2. Identify what is unique about you and how to stand out
3. Develop your personal brand plan and how to stand out online
Stand Out to Get In
Stavros Garzonis's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...UXPA International
We're all familiar with the phrase that "less is more", and in the case of games and learning, no truer words have been spoken. In this session, we'll talk about a game that we helped a museum research, design, and develop to engage people in the complex topic of disaster resilience. Session attendees will have an opportunity to experience a portion of the game first hand and then participate in a lively presentation and discussion about the user-centered design techniques we used, drawing on theories from instructional design and serious games. To keep things simple, and avoid the dreaded “feature creep”, we worked in paper as long as we could and only brought in digital when we were certain we'd nailed the game mechanics to achieve our intended learning outcomes. The end result was a hybrid paper/digital social learning game that even BIG US GOVERNMENT AGENCY is excited about.
IGNITE: Why Body Gestures Are Not the Future of UX - Tony FernandesUXPA International
Many gesture advances have been made using cameras and sensors. Increasingly, device markers are relying on these capabilities to leverage body motion to control experiences. This talk discusses the pros and cons of using large scale gestures and questions their role in the future of UX.
How to Effectively Implement Different Online Research Techniques for Rapid U...UXPA International
Are you the sole UX researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
Attendees will hear about several problem scenarios, and vote on methods they think would work best to addressing the problems. After a group discussion about pros and cons, the presenters will share case study information about the methods they chose, and what worked well, and not so well.
Zarla Ludin's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
How can we apply the motivations of art, self-expression and playfulness to U...UXPA International
The presentation considers artistic products and experiences: those that are primarily for users' pleasure. For these experiences, users are motivated by self-expression and playfulness rather than any usual sense of formal 'task completion'.
We look at interactive experiences from arts festivals, to carnivals, to theatre, to nightclubs and raves. What can designers in this world learn from traditional UX and what can traditional UX practitioners learn from successful designs in these alternative environments?
The presentation first looks at how to design walk-up-and-use products for large, flighty audiences and then moves on to the design of bespoke interactive products for single users or performers. We then finally consider one important question: How do you best design a product when its users are - quite literally - a bunch of clowns?
Effective Digital Diary Studies / UXPA Webinar May 2016Sara Cambridge
Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Tools and techniques in social research uk uae australia europe (1)Tutors India
Designing a questionnaire for a social research survey is not easy. A questionnaire is referred to as a tool for amassing data wherein a respondent (person who answers the questions) offers answers to an array of questions
More: https://bit.ly/3rtRX2M
For #Enquiry
UK: https://www.tutorsindia.com/uk
UAE: https://tutorsindia.com/ae/
Australia:https://www.tutorsindia.com/au/
Newzealand: https://www.tutorsindia.com/nz/
World: https://www.tutorsindia.com
(UK): +44-1143520021
Mail: info@tutorsindia.com
Mail: info@tutorsuk.co.uk
(Whatsapp): +91-8754446690
Tools and techniques in social research uk uae australia europe (1)Tutors India
Designing a questionnaire for a social research survey is not easy. A questionnaire is referred to as a tool for amassing data wherein a respondent (person who answers the questions) offers answers to an array of questions
For #Enquiry
UK: https://www.tutorsindia.com/uk
UAE: https://tutorsindia.com/ae/
Australia:https://www.tutorsindia.com/au/
Newzealand: https://www.tutorsindia.com/nz/
World: https://www.tutorsindia.com
(UK): +44-1143520021
Mail: info@tutorsindia.com
Mail: info@tutorsuk.co.uk
(Whatsapp): +91-8754446690
What the *UX?!? A Structured Approach to Tackling UX Strategy - Steve Dennin...UXPA International
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? In this course we will take a pragmatic look at deconstructing what UX and UX strategy means to organisations, and look at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Intro into the IGNITE session at UXPA 2015. During this ignite track you'll learn about some cutting edge UX tools and methodologies, as well as some fascinating design psychology topics that you can apply to your upcoming projects.
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...UXPA International
Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why.
While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING.
This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.
Goodbye, Focus Groups. Hello, Friendship Groups! New Techniques for Design Re...UXPA International
The way people consume information, interact with digital, and how they live today are a complete 180-degrees from 30 years ago. So, why are we still using traditional research methods like interviews, focus groups, and surveys to extract the what, why, and how from users? Are focus groups really a better methodology? How honest would you be in a room full of strangers for two hours? Obtaining true motivations is not easily done with traditional methods. Emily Chu and Zarla Ludin of Motivate Design will present alternative, innovative methods such as friendship circles, quick hits, act it out, reality checks, and align behavior checks to help researchers more accurately discover user motivations and behaviors. The presenters will ask for volunteers to adopt certain user scenarios and demonstrate some of the research techniques discussed.
Join this session as the presenter shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you.
Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on:
1. How to assess your current brand (in person and digitally)
2. Identify what is unique about you and how to stand out
3. Develop your personal brand plan and how to stand out online
Stand Out to Get In
Stavros Garzonis's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
We all know that content is an integral part of a product’s user experience. And in the past decade, content strategists have become an important part of many web user experience teams. So why are so many product companies still missing out on content strategy?
That’s what we wanted to know at Shopify. So we started a content strategy team. Find out what worked for us, what failed miserably, and what happened in between.
You’ll learn why your product team needs dedicated content strategists, and how to integrate content strategy into the user experience practice you already have. No (budget for) content strategists? You’ll also learn how your UX team can create better product content right this minute, even if you don’t have the luxury of a dedicated content team (yet).
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
Get the Tech Out of the Way: Shallow Interaction Design for Enhanced Social P...UXPA International
We're all familiar with the phrase that "less is more", and in the case of games and learning, no truer words have been spoken. In this session, we'll talk about a game that we helped a museum research, design, and develop to engage people in the complex topic of disaster resilience. Session attendees will have an opportunity to experience a portion of the game first hand and then participate in a lively presentation and discussion about the user-centered design techniques we used, drawing on theories from instructional design and serious games. To keep things simple, and avoid the dreaded “feature creep”, we worked in paper as long as we could and only brought in digital when we were certain we'd nailed the game mechanics to achieve our intended learning outcomes. The end result was a hybrid paper/digital social learning game that even BIG US GOVERNMENT AGENCY is excited about.
IGNITE: Why Body Gestures Are Not the Future of UX - Tony FernandesUXPA International
Many gesture advances have been made using cameras and sensors. Increasingly, device markers are relying on these capabilities to leverage body motion to control experiences. This talk discusses the pros and cons of using large scale gestures and questions their role in the future of UX.
How to Effectively Implement Different Online Research Techniques for Rapid U...UXPA International
Are you the sole UX researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
Attendees will hear about several problem scenarios, and vote on methods they think would work best to addressing the problems. After a group discussion about pros and cons, the presenters will share case study information about the methods they chose, and what worked well, and not so well.
Zarla Ludin's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
How can we apply the motivations of art, self-expression and playfulness to U...UXPA International
The presentation considers artistic products and experiences: those that are primarily for users' pleasure. For these experiences, users are motivated by self-expression and playfulness rather than any usual sense of formal 'task completion'.
We look at interactive experiences from arts festivals, to carnivals, to theatre, to nightclubs and raves. What can designers in this world learn from traditional UX and what can traditional UX practitioners learn from successful designs in these alternative environments?
The presentation first looks at how to design walk-up-and-use products for large, flighty audiences and then moves on to the design of bespoke interactive products for single users or performers. We then finally consider one important question: How do you best design a product when its users are - quite literally - a bunch of clowns?
Effective Digital Diary Studies / UXPA Webinar May 2016Sara Cambridge
Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Tools and techniques in social research uk uae australia europe (1)Tutors India
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User Research Tools: Don't just do it, do it wellZabisco Digital
Carrying out user research does not mean simply talking to people, users. There are certain things to consider and skills that are important to make sure it is done effectively. There are various methods and tools that can be used to conduct user research, but they are each appropriate in different contexts and all can be enhanced by being well planned and well applied.
Presentation from Professor Matthew Chalmers from the School of Computing Science at the University of Glasgow who gave a presentation on beacons at the Intelligent Campus Community Event on the 10th April 2018.
Data Interview and Data Management PlansJulie Goldman
LIS 532G: Midterm Project Presentation
Data Interview: What is it and how do you do it?
Preparation for Midterm Project to design and conduct a Data Interview, and to create a Data Management Plan.
Information Use in Natural Habitats: A Comparative Study of Graduates in the ...Siobhán Dunne
Two librarians working with journalism students in higher education institutions in Ireland and Canada designed a comparative research study which surveyed graduates about the information resources they used to accomplish key communications tasks in their professional roles. The aim of the study was to (a) identify resources being used in practice and (b) harness that knowledge to improve both the content of information skills programmes and the pedagogical approach for teaching those skills. We were curious about the resources graduates actually used at work, both in traditional journalism positions and more broadly in other fields of communications.
An analysis of current professional journalism standards (Accrediting Council on Education in Journalism and Mass Communication 2012; National Council for the Training of Journalists 2012, 2014) and recent articles on information use by journalists (Machill & Bieller 2009; Wenger & Owens 2013) shows a disconnect between what journalists are expected to use and what they really use in daily practice. Literature on information literacy instruction for journalism students is quite descriptive about the resources we teach students in these programs but this is not always connected to what they might use in practice, in particular as they often have access to different resources than those provided by institutional subscriptions. Missing from the literature entirely is the consideration of journalists working in other communications roles.
Drawing on their prior work and other major studies, the authors will present recommendations for refining classroom practice to foster greater transfer of information literacy skills. We will present data from the survey and discuss the challenges the results present both in terms of what and how we teach in information literacy sessions for professional programs. Participants will be invited to complete a predictive version of the survey to compare what they think these professionals said with our results. This will be the basis for a discussion not only of our results, but also of our process, and how it might inform similar projects.
Although the focus of this study relates to employability skills in the field of journalism and communications, we will discuss the transferability of our findings and how our approach enables implications to be drawn for programmes that prepare students for future careers in other disciplines. Participants will be encouraged to generate questions they could use in similar surveys of graduates in other programs. Both librarians already work closely with faculty on existing journalism programmes; this paper will discuss how the insights gained from the study have been shared with colleagues to improve programmes for future students.
Organizations increasingly rely on groups of knowledge workers to make decisions, design products, manage projects, and develop strategy. Information is central to group task accomplishment. Typical models of information seeking have focused on the individual, or on social or collaborative seeking. Groups represent a unique level, with specific attributes (interaction, interdependence, awareness and shared understanding) that need to be better understood and supported. The objective of this research was to understand information needs, seeking and use in groups.
Group work was deconstructed to identify how groups, working on multiple tasks over time, identified their information needs, found and used information. Seven groups were observed as they spent 60 hours in 25 different sessions in a Group Work lab completing course assigned projects independent of this study. Group interactions were recorded on video, and computer-based activities were captured in log files. This method addressed a key methodological challenge of studying groups, allowing the complex details of group work to be captured as they unfolded naturally over time.
The first phase of analysis examined the procedural aspects of group work and found that groups shifted between three phases: Planning, Doing, and Monitoring. Within each phase the following elements of group information process were identified and described: the information tasks, information task goals, information activities, sources, tools, artefacts, roles and shifts in participation. Groups looked for information to satisfy eight different goals, requiring 19 different information activities, as well as specific sources and tools to generate new artefacts. Ten roles were observed within the groups to manage their information activities, and participation fluctuated from individual through to the group. The relationship between these elements was described.
Finally integrative analysis revealed that the groups did not have good mechanisms for managing information needs, and encountered the greatest difficulties trying to use information. Suggestions were made for tools and processes to facilitate more effective group work. Group information process was defined and conceptually modelled extending our understanding of information use by groups, and adding to theories and models in Information Science and Group Research. Additionally this research contributed a new method for studying groups.
Choosing the Right Research Methods for Your Project (webinar)Susan Mercer
It’s very easy for User Experience researchers to get stuck in the rut of using your favorite research methods for gathering information and getting user feedback. But, are you really gathering the best information that you can? Or are there other methods that are better suited for your project’s specific needs?
Or, if you’re just starting out – how do you know whether you should conduct interviews, run a survey or a card sort, or something different all together?
Don’t stress – in this webinar, we’ll cover the most popular user research methods and discuss their strengths and weaknesses. Each method shines in different circumstances, and we’ll highlight the factors that will make each successful. We will also present a structured approach to helping you choose the best method or methods for a particular situation.
Similar to Learning From Users in their Natural Habitat - (20)
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UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
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Organizing user research information in a database
Disseminating user role information to product and design teams
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1. Learning from
Users in their
Natural Habitat
Sara Cambridge
sara@gotoresearch.com
@maybanks
2015 UXPA
2. What is the best way to learn
about the experience that people
are having with your product?
3. 3
Interviews don’t capture the range of ways people
do things or the rich, in-the-moment details that
people quickly forget.
4. Digital diary studies allow you to:
• Get instant feedback as people naturally use a
product or service
• Ask them follow-up questions throughout the study
• Access everything through a digital platform
6. Fitness Tracker Case Study
We recruited 40 people who use fitness trackers to participate in
several digital diary studies over 8 months.
The first diary study had them report on 5 things they do with their
tracker. With every entry, they submitted a short video and answered
a few questions. Over 170 entries were collected.
We did 4 other diary studies with them over the course of 8 months to
better understand how their fitness tracker usage evolved and the
role it plays in their overall health goals.
6
7. 7
Erica, 33
“It’s 10:53pm, and I’m only at
7388 steps….we’re about to go
take the dog for a walk. Got to
make sure we get to our
10,000 steps before the end of
the night.”
8. What This Presentation Will Cover
What a Diary Study is
The Benefits of Using Diary Studies
How Diary Studies Compare to Other Research Methods
Traditional Diary Studies vs. Digital Diary Studies
What the Participant Experience Is Like
How to Create a Digital Diary Study
Findings From Our Fitness Tracker Diary Studies
8
10. A Diary Study is a Cultural Probe
Cultural probes use a collection of tools, artifacts
and tasks intended to provoke the user to think
about their environment in new ways….With
minimal intrusion, researchers can glean insights
into participants’ environments that can help to
identify problem statements and uncover new
opportunities.
10
Adam Starkman & Jennifer Chow
http://designresearchtechniques.com/casestudies/cultural-probes/
11. Diary Studies Have 4 Key Elements
Theme-based: the subject and questions are suggested by the
researcher.
Self-reported: the actual reporting is done by the participant, using
whatever platform/prompts were provided.
In-the-moment: the participant is asked to do the reporting
immediately after engaging in the activity, in order to capture as much
detail as possible.
Longitudinal: the goal is to capture a range of uses, rather than a
singular experience. This can include how the user’s experience
evolves over time.
11
12. Traditional Diary Study
Mozilla used paper diary studies in 2012 to learn how participants
were using bookmarks in Firefox.
They asked 10 people to record their experiences with bookmarks
over 3 days. Each day had a different set of questions.
12
Brian Groudan, Mozilla
research, 2012 /
https://blog.mozilla.org/
ux/page/24/
13. Traditional Diary Study
People came in for an in-person interview afterwards, where they
discussed their entries and sorted them by theme.
Guiding design principles were culled from the analysis that were the
basis for design better bookmarking tools.
13
15. Looking for the Details
The goal of research is to understand not just what people do (and
want and believe), but why.
This is complex and requires a deep understanding of people’s
behavior.
Knowing details about their behavior is necessary to get to that
understanding.
15
16. However people often have a hard time remembering those details
when not engaged in the activity.
This is especially true for habitual behaviors.
Habits are formed when our brains:
Recognize that we repeatedly do the same sequence of actions (like
checking email) after being triggered by a specific cue (such as
picking up our phones).
The brain “chunks” that sequence into one automatic routine.
This allows our brain to save mental energy for more complex tasks.
Barriers to Collecting Details
16The Power of Habit, Duhigg
17. A consequence of having a sequence of behaviors “chunked”
together is that details of the habit become accessible only after the
cue has been activated.
So outside the actual ‘doing’ of the task we have difficulty
remembering the details.
This is why gathering information in context collects such rich
details.
Barriers to Collecting Details
17The Power of Habit, Duhigg
18. 18
The best way to collect these rich details are either
observation (contextual interviews) or in-the-
moment reporting (diary studies).
20. 20
Quantitative methods only explains what people do
while qualitative methods offer insight into why
people do them.
Focus Groups
Diary Studies
Usability Testing
Surveys
Big Data
Contextual Interviews
why people do it
what people do
Quantitative
(conscious & logical)
Qualitative
(subconscious &
emotional)
21. 21
Once you understand why, your insights can move
from evaluative (improvement) to generative (new
opportunities).
Focus Groups
Diary Studies
Usability Testing
Surveys
Big Data
Contextual Interviews
evaluative
Data
Stories
generative
23. 23
Karen, 26,
grad student
“I got drunk with my friend and
convinced her to download
Snapchat on the contingency that
I send her a [Snapchat] everyday.
I use my [Jawbone Up] to remind
me at 7pm to send her a
picture….it vibrates on my wrist.”
24. How to Use Diary
Studies with Other
Research Methods
25. Insight Study Process
An Insight Study is a series of 2-3 focused research cycles built
around a specific question. Multiple research methods are used in
order to capture different types of insights.
Each cycle concludes with an Insight Review that shares the findings
with the client team.
The benefit for the client is that they:
• Deliver real-time findings that can be acted upon right away
• Offer an opportunity to refine the next phase of research based on
the learnings.
25
26. 26
Insight Study
Methods:
Contextual Interviews
allow us the deepest
insights by observing
people’s usage firsthand.
Diary Studies collect in-the-
moment behaviors around
a variety of issues
throughout the project.
Remote Interviews fill in
the gaps by probing
deeper into the diary study
entries and related areas.
27. The Benefits of Using Mixed Methods
Using mixed methods allow us to validate our findings and take
advantage of the unique strengths that the various research methods
offer.
• Diary studies let us collect actual behaviors around a range of
issues or track ongoing usage patterns.
• Contextual interviews give us the deepest insights by letting us
observe their natural environment directly.
• Remote interviews give us access to people who are
geographically distributed and allow more frequent opportunities
to engage with them.
27
29. 29
Getting people to actually do the reporting is a
major obstacle for traditional diary studies.
http://kotaku.com/hong-kong-residents-supposedly-cant-live-without-their-476758731
30. 30
Smartphones are ideal for digital diary studies
since people use them in short spurts throughout
the day.
http://kotaku.com/hong-kong-residents-supposedly-cant-live-without-their-476758731
32. Digital diary study platforms
32
Name Platform Cost
24Tru Web/app diary study high
CrowdTap Web/app diary study high
UX 360 Web diary study high
Dscout App diary study medium
Dedoose Web diary study low
Tumblr private blog low
Typeform online survey low
36. 36
This view is only if recruiting through dscout.
Participant reviews
opportunities on app
Apply for a study Fill out screener
37. 37
Once invited to a study, this is what all participants
see.
Email invite to mission Q1: Begin with media prompt
(photo, video or text)
Inside the app
38. 38
Studies can have up to 10 questions each, and can
be any mix of multiple choice, rating, or open-
ended questions.
40. The 3 Phases of a Diary Studies
40
The goal:
a concise, focused
study with the right
participants.
The goal:
high participation and
high quality data.
The goal:
to turn data into
relevant insights.
41. • Clarify your research question
• Refine and pretest your study
• Minimize the work for your participants
• Recruit the right participants
42.
43. Clarify Your Research Question
Our Initial Questions:
How are activity trackers used by people attempting to make
concrete improvements to their fitness habits?
Can we discern patterns around when activity trackers are more or
less effective at helping people make those changes?
43
44. 44
Make a list of possible questions. You will have too
many. Edit and sort them by theme.
45. 45
Define the goals for each study. This will help
maintain focus as you refine the questions.
47. 47
That means answer options, which require a lot of
refining. The more time spent building the study,
the better the data will be.
48. Make it Easy for your Participant to
Succeed
A guiding principle as you build your study should be to minimize the
work your participant has to do.
48
49. 49
Consider how often you ask them to report. It
should be enough to collect useful data, but not
enough to cause fatigue.
50. 50
Pairing themed multiple-choice questions with
open-ended ones creates a logical flow for people
and answers both “what” and “why”.
51. 51
Another benefit of multiple-choice is you can
quickly see trends as the data comes in.
52. 52
Open-ended questions provide the richest data but
are more work for both for you and the participant.
Use them sparingly.
I think it should send reminders on when to be more
active when I'm lagging in my goal such as vibrating.
I do wish that other activities
could be tracked with the
Fitbit without having to input it
myself.
Maybe if I could get
some sort of notification
on my phone if a specific
friend or group of friends
had passed me.
53. 53
Pretest by sitting down with someone as they go
through every step. Look for awkward or unclear
phrasing.
54. 54
Media options: video adds a lot, but also adds
more work for both you and the participants.
Take a picture that
symbolizes the role your
tracker plays in your
health/fitness goals
Tell us what ideal
health would look like
for you.
55. 55
Some questions are better suited for a photo,
which makes it easier to compare (and share)
responses.
A long road ahead. Before last year I never
thought I could be THAT
mom who was fit & healthy.
My tracker is a set of
tools I'm using to build a
healthier life for myself.
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When capturing real experiences or complex
ideas, video is better.
Karen, 26,
grad student
“Being able to walk upstairs without being out of
breath. Also, be at the pick of my thinking and
not feeling tired and drained because of ill
health. And I think that my tracker helps me with
that especially with sleep.”
57.
58. 58
Diary studies generate a lot of data.
It is good to start small.
10 x 10 x 10 =questions participants entries
data points
1000
63. 63
You can view each applicant’s responses inside the
screener survey and rate them based on how good
they are.
64. 64
It’s easy to add participants if you do your own
recruiting. They get an email link for downloading
the app.
65. • Review & make notes from your data
as it’s coming in
• Be persistent with participants
• Ask them questions for clarity
• Do post-study interviews
66.
67. 67
Watch the data as it comes in. This is the fun part.
What is your favorite
thing about your fitness
tracker?
Kayla, 27,
teacher
“My favorite thing is that by a single
click of a button, the display shows
me the time, date, exact steps I've
taken, my heart rate, steps climbed
and calories burned as opposed to
having to find my phone, unlock, open
the app...it's all right there, easy to
read. I like having it all right there on
the display. .
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Take notes of interesting patterns and questions
to ask participants as you go through it.
70. 70
Moment of truth: are your questions holding up?
If not, can you fix it? Either way, learn for next time.
71.
72. 72
Stay in touch with your participants. Send them
reminders if they haven’t submitted an entry. Be
friendly and persistant.
73. 73
Ask them questions if you want more clarity about
their answers. Be appreciative and interested in
what they have to say.
74. 74
Do follow-up interviews with the most engaged
participants. You already have rapport and can dig
deeper into their actual behaviors.
75. • Start by answering your initial questions
• Use the built-in analysis tools
• Identify patterns and/or exceptions
• Share your findings with real examples
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The good news is that by simply reviewing and
making notes on the data, you have already
started on the analysis.
77. What Further Analysis Should be Done?
That depends on many variables, such as:
• What your initial question/s were
• How surprised you are by the data that has come in
• How it fits into other research methods
• Your final deliverables
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78. 78
The internal tools dscout offers are helpful.
Tagging can quickly reveal patterns.
79. 79
Multiple choice questions can be filtered. Here
we wanted to review the entries in which people
were not as satisfied with their tracker.
80. For Those Who Rated an Experience
with Their Tracker as “OK” or Lower:
• 30% were unhappy with some aspect of the band
(too bulky, not water resistant or something had broken)
• 25% were complaining about the charger or battery
• 15% had issues logging their food
(either through a secondary app or via their main device)
• The remaining 30% were a random mix of issues
80
Once the responses were filtered, it was quick to
manually categorize what remained.
81. 81
Transcribing video is time-consuming, but makes
the data much more accessible. Tagging is an
ideal way to remember interesting video.
82. 82
Downloading the data into a spreadsheet that can
be coded, refined, sorted and easily reviewed is
our preferred method if we intend to dive deep.
83. 83
If the original answer options were not accurate
enough, you’ll have to throw data away or recode it
yourself; here we recoded it.
85. 85
Why did you get your first fitness
tracker?
Larry, 31
“I got a fitness tracker because
was about 300 lbs, on a diet,
exercising, wasn't losing
weight. I knew there was
something missing. I wanted to
learn how many calories I was
burning so could know how
little or much I should be
eating. That was the missing
link. I have lost 150 lbs, and the
only way did it was because I
started using Jawbone Up.”
86. People Love Trackers Because of What
They Learn About Themselves
Fitness trackers teach people things about their eating and exercise
patterns they’ve never known before.
They had made guesses, but they had guessed wrong.
People usually overestimated the exercise they were getting and
underestimated how much they were eating.
Knowing the actual numbers gives people control so they can get to
the outcome they want.
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87. 87
What do you like least about your
tracker?
Amy, 38
“Now for least favorite. Even
though I loved a lot about all
the trackers: Omron and Fitbit,
the one thing I didn't like was
that after a while I got bored.
There's only so much
competing you can do, so
many steps you can take, but
they didn't do anything with the
data. It was great when I
reached my 10,000 steps for
the day, but then what? It
doesn't help me do anything
more with it.”
88. Once People Learn their Patterns, they
get Bored (and/or Frustrated)
Depending on how motivated people are to make changes to their
health behavior, they usually go through a slump after they learn their
patterns.
Changing exercise and eating pattens require significant changes to
one’s lifestyle, and knowing one’s patterns is only the first step.
People want more help getting to their goals.
88
89. 89
What does ideal health look like to you?
Mary, 42
“My ideal health would be to
feel better, not drag, and eating
better foods. It would help me
feel motivated to follow my
exercises I need a tracker that
would also [suggest what]
types of foods to eat. It knows
that I am running and this is the
food you should eat. That
would be so wonderful! That
would help me a lot even more
with my runs, my exercise, with
getting in shape.
90. Trackers Only Address a Fraction of
People’s Health Goals
When asked what their ideal health looks like, people talked about
both complex ideas (such as mood, energy level, endurance and
eating habits), and hard numbers (like weight and body fat).
Trackers only help with some of the aspects of ideal health.
People want their trackers to know their goals, learn their patterns and
offer suggestions to help them achieve their goals.
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92. Main Benefits of Using Diary Studies
• To collect rich stories about how and why people do things
• Get intimate glimpses of how a product fits into people’s lives
• Allows for tracking ongoing use of a product
• Cost-effective way to collect contextual insights
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93. Tips for Building Your Own Diary Study
Before you can use it, you may have to sell it. Here are a few things to
keep in mind:
• It’s an extremely flexible tool; make it work for your needs
• Start small, let it prove it’s value to your organization and yourself
• Evangelize the insights and stories you collect to build more
support.
• You become an expert by doing. So dive in!
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