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The Two [Sub]Tracks of UX Under Agile:
Tactical and Strategic
By: Cristina Morejón
Learnings and takeaways
Go for MVR (Minimum Viable Research): Break the misconception that
UX research "takes a long time”. MVR is doing the minimum research
necessary to validate or refute a hypothesis and make a decision.
Consider the decision to be made since the research plan
Do both sub-tracks when possible: It is ideal to do both tracks at the
same time. It takes us time to get that rhythm, but we aim for it
Do prioritize strategy: Its common to focus on the day to day and not
the future. Tim Brown mentioned how being focused on achieving what's
needed in the present, can under see the importance of a strategic look
towards the future.
Co-create the workflow: Working together with the agile team and the
business team is key to build a culture around strategic research.
Tactical
Strategic
Delivery

track
Discovery

track
Quick tasks to make improvements
Short term: From sprint to sprint
Reaches the delivery track fast
Success looks like proposing a
change to improve a metric
Exploratory or descriptive researc
Mid-long term: A couple of sprint
Takes longer to execute and prioritize
Success looks like thorough research
to inform product vision or objectives
At Ecuador's largest bank, we have been executing two sub-tracks
during discovery.
Discovery
Delivery
Discovery
DUAL

TRACK
Deciding what will be
built (product manager
and designer)
Building the functioning
product
Marty Cagan, author of INSPIRED, describes 2 parallel tracks in product.
Problems we faced
before
Not conducting thorough
research for better quality
Not recruiting the proper
segment
Not documenting the processe
Not always consider metrics for
constant improvemen
Not always planning ahead the
strategy of the product
I would love any comments or
feedback with this QR code as I
couldn’t travel from Ecuador to
be there in person. Thanks!

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UXPA 2023 Poster: The Two Tracks of UX Under Agile: Tactical and Strategic

  • 1. The Two [Sub]Tracks of UX Under Agile: Tactical and Strategic By: Cristina Morejón Learnings and takeaways Go for MVR (Minimum Viable Research): Break the misconception that UX research "takes a long time”. MVR is doing the minimum research necessary to validate or refute a hypothesis and make a decision. Consider the decision to be made since the research plan Do both sub-tracks when possible: It is ideal to do both tracks at the same time. It takes us time to get that rhythm, but we aim for it Do prioritize strategy: Its common to focus on the day to day and not the future. Tim Brown mentioned how being focused on achieving what's needed in the present, can under see the importance of a strategic look towards the future. Co-create the workflow: Working together with the agile team and the business team is key to build a culture around strategic research. Tactical Strategic Delivery track Discovery track Quick tasks to make improvements Short term: From sprint to sprint Reaches the delivery track fast Success looks like proposing a change to improve a metric Exploratory or descriptive researc Mid-long term: A couple of sprint Takes longer to execute and prioritize Success looks like thorough research to inform product vision or objectives At Ecuador's largest bank, we have been executing two sub-tracks during discovery. Discovery Delivery Discovery DUAL TRACK Deciding what will be built (product manager and designer) Building the functioning product Marty Cagan, author of INSPIRED, describes 2 parallel tracks in product. Problems we faced before Not conducting thorough research for better quality Not recruiting the proper segment Not documenting the processe Not always consider metrics for constant improvemen Not always planning ahead the strategy of the product I would love any comments or feedback with this QR code as I couldn’t travel from Ecuador to be there in person. Thanks!