The document discusses Chad Vavra's experience and approach to innovation, design, and user experience. It outlines his educational background and career path. It then discusses the importance of people, culture, and process to innovation. People from all levels should feel empowered to contribute ideas. The culture should support collaboration and experimentation. The innovation process involves defining problems, identifying opportunities, prototyping solutions, and testing them with users.

1. C H A D VAV R A
E X P E R I E N C E S T R AT E G Y & D E S I G N D I R E C T O R
I S O B A R
@ C H A D VAV R A

2. The Isobar Nowlab is a global
initiative to demonstrate,
coordinate and inspire innovation
across Isobar, DAN, our clients
& the media.

3. I N N O VAT I O N , D E S I G N ,
& T H E S E A M L E S S
U S E R E X P E R I E N C E

4. H O W
D I D I G E T H E R E ?

5. I O WA S TAT E U N I V E R S I T Y
B A C H E L O R S O F F I N E A R T
1 9 9 9

6. E N G I N E E R I N G A N I M AT I O N
V I D E O G A M E A R T I S T
1 9 9 8

7. N E T F O L I O
F R O N T- E N D W E B D E S I G N E R
2 0 0 1

8. J O B L E S S

9. I N D E P E N D E N T
M U LT I M E D I A D E S I G N E R
S E L F - TA U G H T C R E AT I V E C O D E R
2 0 0 2

10. A G E N C I E S
S T R AT E G Y
D E S I G N
U S E R E X P E R I E N C E
2 0 0 6

11. T H I N K A B O U T P E O P L E
D E L I V E R A P R O D U C T
S TAY C U R R E N T
C H A L L E N G E Y O U R S E L F
B U I L D E X P E R I E N C E

12. I N N O VAT I O N , D E S I G N ,
& T H E S E A M L E S S
U S E R E X P E R I E N C E

13. “Desperate times call for desperate measures
and so innovation has become the rallying cry
for organizations seeking to escape the
confines of this low-growth world.”
- R O G E R T R A P P
F O R B E S - I N N O VAT I O N I S T O O I M P O R TA N T T O B E L E F T T O I N S I D E R S

14. I N N O VAT I O N !

15. “Design’s ascent has broadened and
elevated what’s possible for innovators, and
the consumers and businesses that are
served by innovation,”
- M A R K PAY N E
H O W T O K I L L A U N I C O R N

16. “Innovation is continually and efficiently
developing and delivering break-through solutions
by offering higher value to customers, achieving
profitable growth for businesses, and gaining
competitive advantages in the marketplace.”
P R AV E E N G U P TA
( T H E I N N O VAT I O N S O L U T I O N )

17. T R E N T R E Z N O R — S O U N D C I T Y
V I D E O

18. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY

19. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY
A N D T H E A B I L I T Y T O
D E M O N S T R AT E I T

20. I N N O VAT I O N
1. P E O P L E
2. C U LT U R E
3. P R O C E S S

21. P E O P L E

22. M Y E X P E R I E N C E
I S L E S S A N D L E S S R A R E

23. G R E AT I D E A S
C O M E F R O M A N Y O N E
I N T H E O R G A N I Z AT I O N

24. 1 . A N T H R O P O L O G I S T
2 . E X P E R I M E N T E R
3 . C R O S S P O L L I N AT O R
4 . H U R D L E R
5 . C O L L A B O R AT O R
6 . D I R E C T O R
7 . E X P E R I E N C E A R C H I T E C T
8 . S E T D E S I G N E R
9 . S T O RY T E L L E R
1 0 . C A R E G I V E R
T H E 1 0 FA C E S O F I N N O VAT I O N
B O O K B Y T O M K E L L E Y

25. 1 . A N T H R O P O L O G I S T
2 . E X P E R I M E N T E R
3 . C R O S S P O L L I N AT O R
4 . H U R D L E R
5 . C O L L A B O R AT O R
6 . D I R E C T O R
7 . E X P E R I E N C E A R C H I T E C T
8 . S E T D E S I G N E R
9 . S T O RY T E L L E R
1 0 . C A R E G I V E R
T H E 1 0 FA C E S O F I N N O VAT I O N
B O O K B Y T O M K E L L E Y

26. A N T R O P O L O G I S T
O B S E R V E S H O W P E O P L E I N T E R A C T W I T H
P R O D U C T S , S E R V I C E S , A N D E X P E R I E N C E S I N
O R D E R T O C O M E U P W I T H N E W I N N O VAT I O N S

27. C O L L A B O R AT O R
C O A X E S P E O P L E O U T O F T H E I R W O R K
S I L O S T O F O R M M U LT I D I S C I P L I N A RY
T E A M S

28. E X P E R I E N C E A R C H I T E C T
M A P S O U T H O W T O T U R N S O M E T H I N G
O R D I N A RY I N T O S O M E T H I N G D I S T I N C T I V E —
E V E N D E L I G H T F U L — E V E RY C H A N C E T H E Y
G E T

29. I N N O VAT O R S
A R E E V E RY W H E R E

30. C U LT U R E

31. “Innovation happens when the team creates
an environment where small, powerful ideas
can float to the top.”
- J A R E D S P O O L
U I E
( U S E R I N T E R FA C E E N G I N E E R I N G )

32. T H E D I L E M M A
E M P O W E R E D V S . I N I T I AT I V E

33. TA K E T I M E
T O S O LV E U N K N O W N S

34. H A C K AT H O N S

35. M A K E R S PA C E S

36. L I G H T N I N G TA L K S

37. E M P L O Y E E E D U C AT I O N

38. A C C E S S T O E M E R G I N G T E C H

39. C L I E N T I N N O VAT I O N
W O R K S H O P S

40. C O L L I S I O N S
W I T H A D I F F E R E N T WAY
O F T H I N K I N G

41. P R O C E S S

42. “Clients shouldn’t be shopping for ideas,
they should be shopping for great minds
and great thinking.”
R O S E M A R I E RYA N
C O : C O L L E C T I V E

43. S E T T H E S TA G E O F A P R O B L E M

44. U N PA C K E V E RY T H I N G W E K N O W

45. S T R AT E G I C T E N E T S

46. O P P O R T U N I T Y I D E N T I F I C AT I O N

47. P R I O R I T I Z AT I O N

48. S K E T C H & P R O T O T Y P E

49. D E M O N S T R AT I O N ( T E S T )

50. C O M M E R C I A L I Z AT I O N

51. WHILE WE PRIDE OURSELVES ON BEING “SMART”,
WE ARE SMART ENOUGH TO KNOW THAT WE ARE
NOT ALWAYS “RIGHT” THE FIRST TIME
I S O B A R N O W L A B

52. 1. S E T T H E S TA G E O F A P R O B L E M
2. U N PA C K E V E RY T H I N G W E K N O W
3. S T R AT E G I C T E N E T S A R O U N D T H E P R O B L E M
4. O P P O R T U N I T Y I D E N T I F I C AT I O N
5. P R I O R I T I Z AT I O N ( D E C I D E )
6. S K E T C H & P R O T O T Y P E
7. D E M O N S T R AT I O N ( T E S T )
8. C O M M E R C I A L I Z AT I O N
I N N O VAT I O N M O D E L

53. I N S E R T G A N N T

54. S E T T H E
S TA G E
U N PA C K
T E N E T S
O P P O RT U N I T Y
I D E N T I F I C AT I O N
P R I O R I T I Z AT I O N
S K E T C H &
P R O T O T Y P E
D E M O N S T R AT E C O M M E R C I A L I Z E
I N N O VAT I O N M O D E L

55. D E M O N S T R AT I O N

56. I N N O VAT I O N !

57. P E O P L E
S H O U L D R E A L LY T RY T O
H AV E S O M E T H I N G T O S AY
A N D T H E A B I L I T Y T O
D E M O N S T R AT E I T

58. I N N O VAT I O N
P E O P L E
C U LT U R E
P R O C E S S