Louis Hegarty is pitching a horror film trailer for a class project. He plans to use a mask to hide the killer's identity and create a mood of fear and uncertainty. Low lighting and diegetic sound effects will set a dark and uncomfortable tone. The abandoned building setting will isolate the characters from safety and reality. Louis feels he has grown more confident in his work from last year and is committed to developing his skills, especially in Photoshop. His target audience ranges from teens to 50-year-olds, since younger kids may be too scared and horror could stress older viewers.

1. Class Pitch
For My
Product
Louis Hegarty

2. Brief
 This is a pitch the class about what my
product will be. And hopefully this will
appeal to you. My preliminary task is to
create a film trailer, and the genre that I
have choose is horror. Might not be the
most popular genre, yet it excites me and
feel like this genre is an area where I can
get a good grade. My ancillary tasks are
to create a movie poster inspired by my
trailer and to also create a website.

3. Idea
 I do not have a concrete idea for my final trailer.
Although I had some rough ideas that will lead
into my final piece. For sure I want to use some sort
of mask to hide the identity of the killer. This
creates fear as you are scared about what you
cannot explain. I will also use a lot of low key
lighting, reasoning for this is that it sets a dark
mood. Using a lot of silence and diegetic sound,
making it more realistic and uncomfortable for the
audience to endeavour. The setting of the place
that I will be using is unconfirmed, most likely will
be some abandoned building, uninhabited, giving
the sense that they are away from reality and
safety.

4. How I’ve developed?
 I feel personally that I have developed
prominently from last year. I have developed
my commitment to my work paralleling, look
at the amount of posts I have this year
compared to last year. I also feel more
confident with the work that I am doing. Last
year majority of the work was on the
application Photoshop, and it is fair to say
that I found it rather difficult, proved by not
only my final pieces but the grades that went
with it.

5. Who is my target audience?
 My target audience is one of a wide
range, for example the range arrays from
the age of 13, to around the age of 50.
The reason you don’t my target audience
isn’t younger is that they’ll get to scared
and the concept of horrors doesn't go
well with kids and the same goes with the
elderly, might cause heart attacks etc.