This proposal is for a horror movie titled "I Don't Die!" about a serial killer clown who is difficult to kill. The proposal discusses creating posters and DVD covers to promote the movie. The genre will be horror based on the killer clown character and scary trailer scenes. Research into clowns informed the killer's mask design. The intended audience is 18+ males who would relate to the main character's issues. Care was taken to avoid offending audiences and copyright infringement by not using existing characters or logos and getting feedback on potentially offensive content.

1. Proposal
1
Working Title: I Don’t Die!
This is because the movie is about a serial killer that will not lose, it is hard to kill him, but
to also show how the hero in the story won’t give up fighting against the killer.
What is it called? This can change if you think of something better later
Product’s Purpose:
The product will be used to entertain. I will accomplish this by making posters and DVD
covers to promote a new movie.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
The genre will be horror. I will achieve this based on the look of the killer, as I will make him
look like a clown as in my survey clowns. The trailer will be scary too, as there will be
someone get murdered in some off the shots. Finally on the DVD cover and poster there
will be red and black colouring which connotes dark and mystery.
What sort of product is it
Content:
My final products went better than I expected. The DVD cover looks amazing, asit shows
the characteristics of the main character as a psychopath but also, shows a little bit off the
story line without showing too much. The Poster went pretty good, as it shows off the
horror genre with the colour scheme of black and red, the mask also helps show what the
movie will be about. Finally, the trailer was not as good as I had planned it. It showed off
that it will be about a killer wearing a clown mask but, does not really look like a horror
movie.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Research & Planning:
I will be using most of what I researched into my products such as the clown mask. The
clown mask will be in the centre of the cover as it will show off the main character, giving
the audience an idea off what they can expect with the movie. The colour scheme will also
be a common theme through my project being on all my projects. This will show the
audience the genre of horror on the products.
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
Audience:
My audience will be 18+, because of the explicit content that will be used throughout the
project. The gender will be male because of the main character being male, making it easier
to relate to the issues he is suffering in the movie.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations:
I don’t think it will offend anyone as it doesn’t include any stereotypes. To make sure no
one gets offended I will ask different genders, ages and races whether it offends them or
not. I will not be using any exciting products like a logo or names. I will restrict anyone
younger than 18 because of the amount of gory violence that will be used.
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will your product be sufficiently different from existing products to not get sued for copyright
infringement?