SlideShare a Scribd company logo
1 of 11
AS MEDIA STUDIES EVALUATION
BY HIBA KAUSAR
1. How does your product use or
challenge convention and how does
it represent social groups or issues
 Firstly I would like to start off by identifying my movie 's genre, my movie's opening sequence Showcases
that it is affiliated with the thriller/mystery/horror side of genres. In my piece I have definitely used
conventions such as usually in mystery movies they build up the suspense slowly and subtly to increase
the tension factor, how I've implemented this is by showing shots (see below) that signify or establish
someones perception of the character from corners and hidden spots (as shes getting ready) while the
rest of the start of the scene carries on in its unnerved tone of girly and happy and lighthearted. Another
convention that these shots simultaneously show is that of letting the audience in on whats going on or
what's about to happen before the character discovers his/herself.
 ……The reason behind this is that it is used in
movies to hint to the audience that things
are about to take a turn for the worst. Such
an example can be seen in the horror movie
"The house at the end of the street".
 Another convention that I have followed in my
movie opening sequence is that of starting
with a rather happy laid back and 'good life'
tone for lack of a better word using colorful
shots……..
 I have also followed a few conventional shots inspired from the tv series eye candy on mtv that
revolves around a similar idea of a girl being stalked through use of hidden and surveillance cameras
by an unknown mysterious person. Below is a side to side comparison of the shots.
The character shown is a happy
independent popular girl with a bit of
an edgy style in clothing (matched
to the character on the right in terms
of appearance). I've shown her to
be very typical of teenage girl
caught up in petty things like
popularity and who possesses not
the highest level of IQ.
2. How does your product engage
with audiences and how would it be
distributed as a real media text
 My product would probably have a rating of 14+ due to the fact that it contains subtle horror rather
than the very paranormal, graphic type. Also I feel the storyline is comprehensive enough for the young
audience.
 My target audience however would be young teenagers mostly females though due to the fact that
the storyline revolves around a female character and thus it is more relatable to them.
 With this movie I hope to attract my audience using a combination of things such as high level of
realism as the plot will be very carefully thought out and wont have any plot holes thus implying the
ideology that it could happen to them (which really emphasizes the thrill factor)
 With the use of innovative shots that keep the audience thinking and are quite captivating as to make
the audience feel like a part of the movie
 The right tweaks of suspense and subtly here and there (in the script) to keep the audience guessing
and finding themselves discovering things that they did not see coming which accentuates the shock
factor.
I think paramount pictures would be most appropriate for the distribution of my
movie because it has produced a wide range of movies from transformers to
cinderella to horror movie 'Paranormal activity' therefore it gives me reason to
believe that they just might consider my movie.
Another reason why I think its most suitable is because I feel that my movie
could be widely appreciated however firstly it needs proper exposure and
being a huge conglomerate, paramount would provide just that.
However in the event that my movie is turned down by
Paramount I would be most likely to distribute it over the
internet via youtube and other social networks I believe this
would also be an effective way to market the movie as the
target audience is the teenage population who are all
about spreading information via social networks that they
are so keen of.
3. How did your production skills
develop throughout this project
 My production skills have developed quite extensively. After taking
media studies. I am more aware of the techniques used in making
videos and I am also more aware of the common problems that
usually come along in the process of production. Not only this but the
process of taking inspiration from movies has improved a lot, since now I
watch movies from a critical point of view and that helps while making
my own videos as I have more knowledge of common shots with
derivative meaning for eg low angle of someone establishes that they
have some kind of power or are feared , I also know how to make my
shots more innovative taking inspiration from the script, the set etc. I
have also learnt a lot of technical work involving editing software and
with my current skills I am able to achieve a satisfactory outcome of my
ideas.
4. How did you integrate technologies
(hardware, software and online) in this
project
 For this project I integrated lots of technologies together to form my video
into what I had imagined. Firstly the sounds effects had to be very
carefully administered in my project since it has kind of a three layered
audio; background music, narration and diegetic sound. While this
project I discovered the wide range of audio music easily accessible for
download on websites and I made use of that choosing different music at
different points to elaborate upon the feel of the scene. Besides this I also
learnt a lot in terms of editing, I used transitions and fade outs and fade
ins to ensure the smooth flow of my video both in terms of cuts and music.
I chose windows movie maker as my editing software specially because it
is very user friendly and the ample amount of tutorials on the web also
make it more convenient to use.
4. Continued….
 Instead of using a microphone to record the narration I instead
opted for the more convenient choice which was to record from
my iPhone and load that recording onto that video.
 To film, I basically used my standard dslr camera which had
average quality and so I chose to shoot in the daylight in order to
improve the quality of the video and make it more pleasing to view
but there were cases where light was needed and my phones
flashlight came in handy as long as it was at an angle that didn’t
make the light look fake on the character's face.

More Related Content

What's hot

Sofie Carter Evaluation
Sofie Carter EvaluationSofie Carter Evaluation
Sofie Carter EvaluationSian Mapp
 
Problem Solving and Experiments
Problem Solving and ExperimentsProblem Solving and Experiments
Problem Solving and ExperimentsGeorginaWhiteley1
 
learning aim b + c
learning aim b + clearning aim b + c
learning aim b + cEmmaCook61
 
07. & 34. evaluation
07. & 34. evaluation07. & 34. evaluation
07. & 34. evaluationHarrietSmith35
 
Creative critical reflection aslevel
Creative critical reflection aslevelCreative critical reflection aslevel
Creative critical reflection aslevelMaryam Munaf
 
AS media studies evaluation
AS media studies evaluationAS media studies evaluation
AS media studies evaluationZainab Realist
 
Media evaluation of trailer
Media evaluation of trailerMedia evaluation of trailer
Media evaluation of trailerRachel Emmett
 
Short film complete pro forma
Short film complete pro formaShort film complete pro forma
Short film complete pro formaJack Ward
 
Creative critical refelection
Creative critical refelectionCreative critical refelection
Creative critical refelectionBai Xue
 
3. proposal sf 2017
3. proposal sf 20173. proposal sf 2017
3. proposal sf 2017JoshEastham2
 

What's hot (19)

Sofie Carter Evaluation
Sofie Carter EvaluationSofie Carter Evaluation
Sofie Carter Evaluation
 
Problem Solving and Experiments
Problem Solving and ExperimentsProblem Solving and Experiments
Problem Solving and Experiments
 
learning aim b + c
learning aim b + clearning aim b + c
learning aim b + c
 
Drews Movie Evaluation
Drews Movie EvaluationDrews Movie Evaluation
Drews Movie Evaluation
 
07. & 34. evaluation
07. & 34. evaluation07. & 34. evaluation
07. & 34. evaluation
 
A sevaluation
A sevaluationA sevaluation
A sevaluation
 
Creative critical reflection aslevel
Creative critical reflection aslevelCreative critical reflection aslevel
Creative critical reflection aslevel
 
AS media studies evaluation
AS media studies evaluationAS media studies evaluation
AS media studies evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Proposal
ProposalProposal
Proposal
 
Media evaluation of trailer
Media evaluation of trailerMedia evaluation of trailer
Media evaluation of trailer
 
Short film complete pro forma
Short film complete pro formaShort film complete pro forma
Short film complete pro forma
 
Creative critical refelection
Creative critical refelectionCreative critical refelection
Creative critical refelection
 
FMP Proposal
FMP ProposalFMP Proposal
FMP Proposal
 
Factual research pro forma
Factual research pro formaFactual research pro forma
Factual research pro forma
 
Question 5
Question 5 Question 5
Question 5
 
Evaluation question 3
Evaluation  question 3Evaluation  question 3
Evaluation question 3
 
3. proposal sf 2017
3. proposal sf 20173. proposal sf 2017
3. proposal sf 2017
 

Viewers also liked

6 guido-knopp-hitlerovi-pomocnici
6 guido-knopp-hitlerovi-pomocnici6 guido-knopp-hitlerovi-pomocnici
6 guido-knopp-hitlerovi-pomocniciPobratim Vujo
 
Bs ed gen sc,unit 14,respiratory system
Bs ed gen sc,unit 14,respiratory systemBs ed gen sc,unit 14,respiratory system
Bs ed gen sc,unit 14,respiratory systemRakhshanda Hashmi
 
Toivalan koulun liikenneaapinen lyhennetty
Toivalan koulun liikenneaapinen lyhennettyToivalan koulun liikenneaapinen lyhennetty
Toivalan koulun liikenneaapinen lyhennettyMikko Laitinen
 
Bs ed gen sc,unit 15,nervous system
Bs ed gen sc,unit 15,nervous systemBs ed gen sc,unit 15,nervous system
Bs ed gen sc,unit 15,nervous systemRakhshanda Hashmi
 
Dedijer josip broz prilozi za biografiju
Dedijer   josip broz prilozi za biografijuDedijer   josip broz prilozi za biografiju
Dedijer josip broz prilozi za biografijuPobratim Vujo
 
Bs ed,gen sc,human digestive system.unit 13
Bs ed,gen sc,human digestive system.unit 13Bs ed,gen sc,human digestive system.unit 13
Bs ed,gen sc,human digestive system.unit 13Rakhshanda Hashmi
 

Viewers also liked (10)

OK.ru
OK.ruOK.ru
OK.ru
 
6 guido-knopp-hitlerovi-pomocnici
6 guido-knopp-hitlerovi-pomocnici6 guido-knopp-hitlerovi-pomocnici
6 guido-knopp-hitlerovi-pomocnici
 
Ed tech
Ed techEd tech
Ed tech
 
Bs ed gen sc,unit 14,respiratory system
Bs ed gen sc,unit 14,respiratory systemBs ed gen sc,unit 14,respiratory system
Bs ed gen sc,unit 14,respiratory system
 
Toivalan koulun liikenneaapinen lyhennetty
Toivalan koulun liikenneaapinen lyhennettyToivalan koulun liikenneaapinen lyhennetty
Toivalan koulun liikenneaapinen lyhennetty
 
Sentence structure
Sentence structureSentence structure
Sentence structure
 
Bs ed gen sc,unit 15,nervous system
Bs ed gen sc,unit 15,nervous systemBs ed gen sc,unit 15,nervous system
Bs ed gen sc,unit 15,nervous system
 
Lucy
LucyLucy
Lucy
 
Dedijer josip broz prilozi za biografiju
Dedijer   josip broz prilozi za biografijuDedijer   josip broz prilozi za biografiju
Dedijer josip broz prilozi za biografiju
 
Bs ed,gen sc,human digestive system.unit 13
Bs ed,gen sc,human digestive system.unit 13Bs ed,gen sc,human digestive system.unit 13
Bs ed,gen sc,human digestive system.unit 13
 

Similar to Media evaluation

Evaluation
EvaluationEvaluation
EvaluationIzz
 
G321 Final Evaluation for AS Media Coursework - Dean Pattinson
G321 Final Evaluation for AS Media Coursework - Dean PattinsonG321 Final Evaluation for AS Media Coursework - Dean Pattinson
G321 Final Evaluation for AS Media Coursework - Dean Pattinsonsuebennett
 
MEDIA EVALUATION
MEDIA EVALUATIONMEDIA EVALUATION
MEDIA EVALUATIONbethanhead
 
Dean Pattinson G321 AS Media Evaluation
Dean Pattinson G321 AS Media EvaluationDean Pattinson G321 AS Media Evaluation
Dean Pattinson G321 AS Media Evaluationsuebennett
 
Ccr of-final-project1
Ccr of-final-project1Ccr of-final-project1
Ccr of-final-project1humayunrauf
 
A2 Media Studies- Advanced Portolio- Evaluation of Production
A2 Media Studies- Advanced Portolio- Evaluation of ProductionA2 Media Studies- Advanced Portolio- Evaluation of Production
A2 Media Studies- Advanced Portolio- Evaluation of Productionoktimeforplanb_
 
G321 AS Media Evaluation Joe Holroyd
G321 AS Media Evaluation Joe HolroydG321 AS Media Evaluation Joe Holroyd
G321 AS Media Evaluation Joe Holroydsuebennett
 
Media evaluation
Media evaluationMedia evaluation
Media evaluationpaulsmyth29
 
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP aylatareen
 
G321 AS Media Evaluation Calum Burton
G321 AS Media Evaluation Calum BurtonG321 AS Media Evaluation Calum Burton
G321 AS Media Evaluation Calum Burtonsuebennett
 
Presentation2
Presentation2Presentation2
Presentation2lozyloo53
 
laurens evaluation
laurens evaluationlaurens evaluation
laurens evaluationlozyloo53
 
AS Media Evaluation
AS Media EvaluationAS Media Evaluation
AS Media EvaluationXxSarah16xX
 

Similar to Media evaluation (20)

Evaluation
EvaluationEvaluation
Evaluation
 
G321 Final Evaluation for AS Media Coursework - Dean Pattinson
G321 Final Evaluation for AS Media Coursework - Dean PattinsonG321 Final Evaluation for AS Media Coursework - Dean Pattinson
G321 Final Evaluation for AS Media Coursework - Dean Pattinson
 
MEDIA EVALUATION
MEDIA EVALUATIONMEDIA EVALUATION
MEDIA EVALUATION
 
Dean Pattinson G321 AS Media Evaluation
Dean Pattinson G321 AS Media EvaluationDean Pattinson G321 AS Media Evaluation
Dean Pattinson G321 AS Media Evaluation
 
Ccr of-final-project1
Ccr of-final-project1Ccr of-final-project1
Ccr of-final-project1
 
AS Media Evaluation
AS Media EvaluationAS Media Evaluation
AS Media Evaluation
 
Media
MediaMedia
Media
 
A2 Media Studies- Advanced Portolio- Evaluation of Production
A2 Media Studies- Advanced Portolio- Evaluation of ProductionA2 Media Studies- Advanced Portolio- Evaluation of Production
A2 Media Studies- Advanced Portolio- Evaluation of Production
 
G321 AS Media Evaluation Joe Holroyd
G321 AS Media Evaluation Joe HolroydG321 AS Media Evaluation Joe Holroyd
G321 AS Media Evaluation Joe Holroyd
 
Media evaluation
Media evaluationMedia evaluation
Media evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
Xo
XoXo
Xo
 
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP
AS FOUNDATION PORTFOLIO FOR CIE( CREATIVE CRITICAL REFLECTION) + HELP
 
G321 AS Media Evaluation Calum Burton
G321 AS Media Evaluation Calum BurtonG321 AS Media Evaluation Calum Burton
G321 AS Media Evaluation Calum Burton
 
N:\evaluation
N:\evaluationN:\evaluation
N:\evaluation
 
Presentation2
Presentation2Presentation2
Presentation2
 
laurens evaluation
laurens evaluationlaurens evaluation
laurens evaluation
 
Evaluation
EvaluationEvaluation
Evaluation
 
AS Media Evaluation
AS Media EvaluationAS Media Evaluation
AS Media Evaluation
 

Media evaluation

  • 1. AS MEDIA STUDIES EVALUATION BY HIBA KAUSAR
  • 2. 1. How does your product use or challenge convention and how does it represent social groups or issues  Firstly I would like to start off by identifying my movie 's genre, my movie's opening sequence Showcases that it is affiliated with the thriller/mystery/horror side of genres. In my piece I have definitely used conventions such as usually in mystery movies they build up the suspense slowly and subtly to increase the tension factor, how I've implemented this is by showing shots (see below) that signify or establish someones perception of the character from corners and hidden spots (as shes getting ready) while the rest of the start of the scene carries on in its unnerved tone of girly and happy and lighthearted. Another convention that these shots simultaneously show is that of letting the audience in on whats going on or what's about to happen before the character discovers his/herself.
  • 3.  ……The reason behind this is that it is used in movies to hint to the audience that things are about to take a turn for the worst. Such an example can be seen in the horror movie "The house at the end of the street".  Another convention that I have followed in my movie opening sequence is that of starting with a rather happy laid back and 'good life' tone for lack of a better word using colorful shots……..
  • 4.  I have also followed a few conventional shots inspired from the tv series eye candy on mtv that revolves around a similar idea of a girl being stalked through use of hidden and surveillance cameras by an unknown mysterious person. Below is a side to side comparison of the shots.
  • 5. The character shown is a happy independent popular girl with a bit of an edgy style in clothing (matched to the character on the right in terms of appearance). I've shown her to be very typical of teenage girl caught up in petty things like popularity and who possesses not the highest level of IQ.
  • 6. 2. How does your product engage with audiences and how would it be distributed as a real media text  My product would probably have a rating of 14+ due to the fact that it contains subtle horror rather than the very paranormal, graphic type. Also I feel the storyline is comprehensive enough for the young audience.  My target audience however would be young teenagers mostly females though due to the fact that the storyline revolves around a female character and thus it is more relatable to them.  With this movie I hope to attract my audience using a combination of things such as high level of realism as the plot will be very carefully thought out and wont have any plot holes thus implying the ideology that it could happen to them (which really emphasizes the thrill factor)  With the use of innovative shots that keep the audience thinking and are quite captivating as to make the audience feel like a part of the movie  The right tweaks of suspense and subtly here and there (in the script) to keep the audience guessing and finding themselves discovering things that they did not see coming which accentuates the shock factor.
  • 7. I think paramount pictures would be most appropriate for the distribution of my movie because it has produced a wide range of movies from transformers to cinderella to horror movie 'Paranormal activity' therefore it gives me reason to believe that they just might consider my movie. Another reason why I think its most suitable is because I feel that my movie could be widely appreciated however firstly it needs proper exposure and being a huge conglomerate, paramount would provide just that.
  • 8. However in the event that my movie is turned down by Paramount I would be most likely to distribute it over the internet via youtube and other social networks I believe this would also be an effective way to market the movie as the target audience is the teenage population who are all about spreading information via social networks that they are so keen of.
  • 9. 3. How did your production skills develop throughout this project  My production skills have developed quite extensively. After taking media studies. I am more aware of the techniques used in making videos and I am also more aware of the common problems that usually come along in the process of production. Not only this but the process of taking inspiration from movies has improved a lot, since now I watch movies from a critical point of view and that helps while making my own videos as I have more knowledge of common shots with derivative meaning for eg low angle of someone establishes that they have some kind of power or are feared , I also know how to make my shots more innovative taking inspiration from the script, the set etc. I have also learnt a lot of technical work involving editing software and with my current skills I am able to achieve a satisfactory outcome of my ideas.
  • 10. 4. How did you integrate technologies (hardware, software and online) in this project  For this project I integrated lots of technologies together to form my video into what I had imagined. Firstly the sounds effects had to be very carefully administered in my project since it has kind of a three layered audio; background music, narration and diegetic sound. While this project I discovered the wide range of audio music easily accessible for download on websites and I made use of that choosing different music at different points to elaborate upon the feel of the scene. Besides this I also learnt a lot in terms of editing, I used transitions and fade outs and fade ins to ensure the smooth flow of my video both in terms of cuts and music. I chose windows movie maker as my editing software specially because it is very user friendly and the ample amount of tutorials on the web also make it more convenient to use.
  • 11. 4. Continued….  Instead of using a microphone to record the narration I instead opted for the more convenient choice which was to record from my iPhone and load that recording onto that video.  To film, I basically used my standard dslr camera which had average quality and so I chose to shoot in the daylight in order to improve the quality of the video and make it more pleasing to view but there were cases where light was needed and my phones flashlight came in handy as long as it was at an angle that didn’t make the light look fake on the character's face.