The Wisconsin State Prevention Conference held from June 14-16, 2011, focused on social media presence and policy, emphasizing the importance of establishing clear guidelines and effective communication strategies for public health professionals. Participants learned about the tools and best practices for engaging in social media, sharing stories, and managing negativity in online interactions. The conference included various resources and references to support the development of social media policies.

1. Wisconsin State Prevention ConferenceJune 14-16, 2011Social MediaPresence & PolicyHost/Moderator: LaDonna Coy withEmily Dieringer, Winnebago Co. Public HealthSara Mader, Madison Dane Co. Public HealthAnnie Allen, Sauk County Public Health #WSPC2011

2. LaDonna Coy, MHR, CPS, CDLA

3. #Hashtag#WSPC2011http://search.twitter.com

4. Learning ObjectivesDefine “presence” in Social MediaDeciding “to post or not to post”Share stories and examples Identify a set of tools to help you define your social media guidelines or policy

6. Networked Expertise Knowledge gets shared throughout Networks

7. Relationships …DiggLikeCommentTweet“Friend”ShareTextFollowUpdate… make mediasocial!

8. SocialMediaTools

9. Establish Your Presence by …ConnectingListeningSharingLearnParticipatingCommenting

10. Napkins & Cards

11. Emily DieringerWinnebago Co. Public Health

12. re:TH!NK’s Social Media

13. re:TH!NK’s Social Media

14. re:TH!NK’s Social Media

15. re:TH!NK’s Social Media

16. re:TH!NK’s Social Media

17. WCHD Social Media

18. WCHD Social Media

19. WCHD Social Media

20. Tracking Social Media

21. Tracking Social Media

22. Organizing Social Media

23. Sara Mader, Madison Dane Co. Public Health

24. Facebook Profile Page

25. Facebook Info Page

26. Annie Allen RN, PHNSauk County Health Department

27. WhereTo Get Content?WebsitesYouTubeTwitterFacebookNewsCoworkersCommunity EventsDepartment Events

28. Be Aware of what You Post

29. Dealing With Negativity

30. 5Reasonsto have aSocial MediaPolicy

31. 1.Establish Clear Guidelines

32. 2.Identify Standard Responses

33. 3.Have a Consistent, Coordinated Presence

34. 4. Protect EquipmentStaff timeDataReputation(yours & organizations)

35. 5. Have a plan in place for crisis situations

37. Knowledge is shared …And change happensThrough our Networks

38. Amplified as we …DiggLikeCommentTweet“Friend”ShareTextFollowUpdate…make mediasocial!

39. Social media [is] …a rapidly evolving culture, and a fundamental shift in communications, community building and decision making. To succeed in the 21st century, you need to know what this is all about, and how you can align your work in this new era. --Lisa Colton, Darim

40. References & ResourcesAll materials and links from today’s workshop http://technologyinprevention.wikispaces.com/wspc2011Red Cross Social Media Strategy Handbook http://sites.google.com/site/wharman/social-media-strategy-handbookMayo ClinicPolicyhttp://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/Policy Tool for Social Mediahttp://socialmedia.policytool.net/CDC Social Media Tools, Guidelines and Best Practiceshttp://www.cdc.gov/SocialMedia/Tools/guidelines/index.html

41. References & Resources Social Media Guidelines by Socialfishhttp://www.socialfish.org/2009/10/drafting-socmed-guidelines.htmlNTEN Tips for writing your first social media policy http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-media-policyPhoto CitationsAll Photos from Istockphoto.com or Shutterstock.com

42. This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA with Learning Chi, Inc. with Emily Dieringer, Winnebago Co. Public Health; Sara Mader, Madison Dane Co. Public Health; Annie Allen, Sauk County Public Health; for the Wisconsin State Prevention Conference, June 14-16, 2011.